Our vision, values and aims

We believe that safe and healthy mobility is everyone’s human right wherever we are; in cities, towns, villages or moving between places. We should all be able to move in a safe and healthy way, as part of our normal day. This means:

  • on short journeys, it is normal, safe and healthy to travel in active ways, such as walking and cycling.

  • on longer journeys, it is normal, safe and healthy to use transport we share with others and get to this transport actively, by walking or cycling.  

  • our vehicles serve our needs and don’t get in our way or poison the air we breathe. A death or serious injury on roads is a rare and unusual event.

Read our full vision and campaign agenda for safe and healthy mobility here.

Vision Zero

 Our values

  • Do the right thing We champion proven solutions that: enable people to be safe and healthy; and that enable care for road crash victims.

  • Reach high We demand and expect ambitious change in light of the gravity of the atrocities.

  • Work together We can all be part of the solution and we will work with everyone who shares our vision and values.

 Our strategic aims (2015-2019)

  • Build awareness and engagement with the cause and Brake: Increase awareness of, and our collective responsibility for, road safety, including preventing the devastation of road crashes and the environmental and health damage caused by motorised road transport, as an important social issue and charitable cause. Defend the human right to move around in ways that are safe, sustainable, healthy and enjoyable and for road crash victims to be provided with effective support. Strengthen and raise the profile of the Brake brand and achieve increased engagement with the charity.

  • Achieve policy changes and increases in investment: Influence national, local, international and organisational policies and investment to achieve measures to improve road safety (especially to protect the vulnerable) and road crash victim support, and enable sustainable, healthy and enjoyable travel, in line with evidence on what is most likely to be effective and the importance of safe systems.

  • Enable people to take action: Enable people to take positive steps in support of safe, sustainable, healthy and fair road use in their communities, organisations, nations and daily lives. Provide inspiration and information to help people take these steps, and encourage and support their efforts. 

  • Support road crash victims: Help road crash victims through high-quality, specialist victim support services. Encourage and support professionals working with these victims.

  • Raise more funds and enable the charity to achieve more: Increase the charity’s income and our charitable work.

Tags: road safety Sustainability children brake health