Archived Brake press releases 2007

Road Safety Week 2007, 5-11 November 2007
The theme of Road Safety Week 2007 is child road safety on foot and bike. Seven children are killed or seriously injured every day while walking and cycling on UK roads. Brake is holding a national media launch and regional media launches around the country to call on the Government to introduce default 20mph zones around schools and homes, and ensure safe pavements and crossings are in place where children are out and about. The campaign is being supported by families who have been affected by child road death and injury across the country. Click on the links below to download the press releases and speeches.

National launch - 6 November 2007 - National Launch: 6 November - Bereaved children lead campaign for 20mph zones as child deaths rise on roads - National survey results: 16,000 children across the UK, and their teachers, were asked about their fears of traffic - Keynote speech by Mary Williams OBE, Chief Executive of Brake - Supportive speech by Michelle Kirby, aunt of Tommy Kenny who was killed aged 10 while crossing the road in April 2007 - Speech by Jim Fitzpatrick MP, road safety minister - Policy document: what Brake is calling for as part of its Watch Out There’s a Kid About campaign, to help protect kids on foot and bike

Click here to download photos from the national media launch

Regional launches - bereaved families and injured children are urging drivers to slow down and LET KIDS LIVE in the following regions:

6 November Edinburgh launch for Scotland Cardiff launch for Wales Belfast launch for Northern Ireland London launch for London and the South East Manchester launch for the North West Nottingham launch for the East Midlands Leeds launch for Yorkshire and Humberside Oxford launch for the South

7 November Bristol launch for the South West Birmingham launch for the West Midlands Norwich launch for the East of England Durham launch for the North East

Click here and scroll down to download photos from the regional media launches

Press releases for specialist media
Fleet media
Education media
Children’s media

Press releases for FedEx & Brake Academy presentations:
Canterbury
Sheffield
Birkenhead
Oldham
Coventry

Motoring offences report- Brake reaction - 31 October 2007

Time to stop putting the clocks back- 26 October 2007

Local education project to tackle young driver deaths and injuries in Colwyn Bay - 23 October 2007

Local education project to tackle young driver deaths and injuries in Kent - 17 October 2007

Zak the Zebra joins road safety campaigners in Bishop Auckland to tell drivers to slow down - 13 October 2007

Child road safety a huge fear for parents - 12 October 2007

Hard shoulders expected to be used as extra lanes - Brake reaction - 10 October 2007

Fleet companies back Road Safety Week (5-11 November) with activities to stop child deaths - 9 October 2007

Young, inexperienced drivers more likely to drive at life-threatening speeds - 4 October 2007

Local education project to tackle young driver deaths and injuries in Berkshire - 3 October 2007

Local education project to tackle young driver deaths and injuries in Devon - 3 October 2007

Bereaved families’ impact statements welcomed by Brake - 1 October 2007

Hit and run killers on the increase: Brake’s reaction to GB road casualty statistics published by the Government today - 27 September 2007

Free training for family workers to save children’s lives on roads - 21 September 2007

Zak the Zebra joins road safety campaign in Newbury to tell drivers to slow down - 20 September 2007

Child seat law undermined by patchy enforcement and badly-fitted restraints - 20 September 2007

Millions of drivers fall asleep at the wheel, a shocking survey from Brake and Green Flag reveals - 13 September 2007

Bereaved parents join campaign in Cumbria to tackle young driver deaths and injuries - 13 September 2007

Free resource launched to prevent road death and injury among children with special educational needs - 6 September 2007

UK teens admit drink and drug driving, Brake and CIS national survey finds - 30 August 2007

Crash protection and in-vehicle technology - FREE information sheet and low-cost workshop for fleet managers - 22 August 2007

Zak the zebra joins road safety campaign in Borehamwood to tell drivers to slow down - 21 August 2007

Children in the East Midlands join launch of Beep Beep! Day 2007 - 10 August 2007

Beep Beep! Day 2007 launches in the West Midlands and Scotland - 9 August 2007

Brake and Green Flag’s Beep Beep! Day 2007 is launched in Bristol - 8 August 2007

Nursery kids in the North West and in the South take part in life-saving day - 7 August 2007

Norwich children take part in Beep Beep! Day - 6 August 2007

Father-of-two climbs Mont Blanc to help Brake save lives on the road - August 2007

North East nursery joins day to help save young lives - 3 August 2007

Children in Wales take part in Beep Beep! Day - 2 August 2007

Fleet managers urged to order free Road Safety Week action pack and help prevent child road deaths - 1 August 2007

Nursery kids in London take part in life-saving day - 1 August 2007

UK nursery kids unite to stop death toll on roads - 1 August 2007

Nursery kids in Yorkshire and Humberside take part in life-saving day - 1 August 2007

FedEx & Brake Road Safety Academy young driver presentation in Somerset - 24 July 2007

Brake reaction to sentencing of killer driver Rachel Begg - 20 July 2007

Call for for Government action to stop young driver deaths welcomed by Brake - 19 July 2007

FedEx & Brake Road Safety Academy young driver presentation in Plymouth - 11 July 2007

FREE action packs launched for Road Safety Week to help youth workers prevent road deaths and injuries - 11 July 2007

National conference and regional workshops drive fleet safety agenda forward - 09 July 2007

Fleets need better crash data to tackle at work road casualties, says new benchmarking report - 09 July 2007

Road Safety Week - GMB members urged to help prevent child road deaths - 05 July 2007

Free educators’ action packs launched for Road Safety Week to help prevent child road deaths and injuries - 05 July 2007

Child road deaths up by a fifth in one year, Brake reaction to 2006 GB road crash statistics revealed today - 28 June 2007

Young driver ignorance putting lives at risk on the road - Brake and FedEx launch new research - 28 June 2007
Regional press releases for this launch available by contacting Brake on 01484 559909

Brake’s Record Breaking Walking Bus Event - new world record a cert - 21 June 2007

Summary of Brake’s Fleet Safety Forum Awards - 19 June 2007

Government considers lowering drink drive limit and introducing random roadside breath testing - Brake reaction 15 June 2007

School children stride out to stop deaths on the road - Brake and ASDA Record Breaking Walking Bus - 13 June 2007 Regional press releases for the Walking Bus event are available by contacting Brake on 01484 559909.

Benchmarking project reveals one in three fleets outside safety laws - 8 June 2007

Would-be cyclists are afraid to get out of their cars through a lack of safe cycle routes - Brake and Green Flag findings - 7 June 2007

Family tragedy on the road prompts Brake fundraiser Carl Pearson’s 16-year quest - 4 June 2007

Brake welcomes today’s news that Portsmouth has become Britain’s first ‘20mph city’ - 1 June 2007

Family workers urged to access free training in time for Road Safety Week and to help save children’s lives - 30 May 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Kent - 15 May 2007

Workshops and awards to promote and recognise fleet safety excellence - 11 May 2007

Brake reacts to release of provisional RCGB statistics for 2007 - 10 May 2007

Young Driver Conference / ‘Drivers back graduated licensing’ - 3 May 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Derby - 3 May 2007

Brake and Green Flag pre-schooler education initiative Beep Beep! Day 2007 launch - 1 May 2007

Brake Care Empathy training launched for solicitors - 1 May 2007

Brake reaction to media comment on Richard Brunstrom’s use of shocking photographs of dead road crash victims - 27 April 2007

Zak the zebra joins road safety campaign in Reading to tell drivers to slow down - 26 April 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Leicestershire - 25 April 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Devon - 24 April 2007

Brake manifesto to save young lives launched in UN Global Road Safety Week - 23 April 2007

Zak the Zebra joins road safety campaign in Folkestone to tell drivers to slow down! - 23 April 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Northampton - 23 April 2007

Brake community initiatives in UN Global Road Safety Week - 20 April 2007

Brake urges fleet safety in UN Global Road Safety Week - 20 April 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Cumbria - 20 April 2007

BBC story on camera-caught drivers not being fined - Brake reaction 19 April 2007

Speeding drivers take passengers on a deadly ride - Brake / CIS campaign - 18 April 2007

Bereaved mums urge football fans to ‘sober up’ - 7 April 2007

Government-backed benchmarking project aims to cut work-related road casualties - 5 April 2007

Brake’s reaction to the new surcharge on criminal fines for Victims’ fund - 2 April 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Stockport - 1 April 2007

Brake reaction to changes in speed camera rules - 30 March 2007

Transport Select Committee report on Government Motorcycling Strategy - Brake reaction - 29 March 2007

Brake’s, Zak the Zebra, joins local road safety campaigners in Buckinghamshire to tell drivers to slow down! - 27 March 2007

Drug-driving - FREE vital resource for fleet managers - 23 March 2007

Drivers admit they sucumb to deadly distractions, Green Flag report - 15 March 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Devon - 13 March 2007

Brake breaks Walking Bus record - 12 March 2007

FedEx and Brake Road Safety Academy Young Driver Presentation in Wigan - 1 March 2007

Brake reaction to mobile phone penalty increase - 27 February 2007

Young Driver Conference - 27 February 2007

Toby Cope’s road safety drama - 27 February 2007

Three year review - Brake reaction - 26 February 2007

Child Road Safety Strategy - 26 February 2007

Fleet Safety Forum - workshops for Fleet Managers - 23 February 2007

Men ‘v’ women on the road - 23 February 2007

Too young to die education pack launch - 20 February 2007 (for regional press releases contact Brake’s press office)

Fleet Safety Forum Awards - 9 February 2007

Benchmarking project launch - 2 February 2007

Road rage - 2 February 2007

Top Gear - Brake reaction - 29 January 2007

Fleet Safety Forum launches information on managing agency drivers - 26 January 2007

Causing death by careless driving - sentencing guidelines - 25 January 2007

Brake’s End of Year Reception - 24 January 2007

Driver eyesight pack launch - 12 January 2007

ACPO drink drive statistics - Brake reaction - 15 January 2007

Storeys raise cash for road safety - 9 January 2007

Walking Bus 2007 launch - 8 January 2007

Driving test reforms - 2 January 2007

Road Safety Week, 6-12 November 2006. The campaign focussed on young driver and passenger safety. About one in eight (13%) of motor vehicle licence holders is aged 25 or under, yet more than a quarter (29%) of motor vehicle drivers killed are in this age group. Brake held media launches at 12 key cities around the country:
National launch - Westminster, London
Keynote speech - from the national launch by Cathy Keeler, head of campaigns at Brake
Policy briefing - details what Brake is calling for from the Government to stop the carnage occurring among young people on our roads.

Regional launches and specialist media London and South East Birmingham Manchester launch Edinburgh launch Cardiff launch Nottingham launch