The government has today described a four per cent increase in road deaths in 2016 as 'natural variation'. This unfortunate and passive phrase wrongly suggests an acceptance of the stagnation in road deaths and underlines the urgent need for better collision data and investigation, says Mary Williams OBE, founder and chief executive of Brake.
When it comes to road safety, there seems to be a lack of awareness from the general public and a sense of passing the buck when it comes to responsibility on our roads. In the latest Brake blog, Steven Crouch from Citygate ask if the people who use our roads really know about the true causes of road crashes?
Nearly a third of all people keep their phones in their pockets whilst they drive, meaning we’re constantly aware of receiving notifications and calls. The temptation and social pressure of staying in the loop means that more people than ever think it’s fine to use their phone whilst they drive. Katy Latta, working alongside Aviva on their #DriveSafer campaign, reveals why this is and the impact it’s having on road safety
Emotions are part of our daily life, from joy to despair and exhilaration to stress. These emotions can affect every aspect of our lives, especially the most complicated tasks we do - like driving. Here Katy Latta, who is currently working alongside Aviva, looks at the impact our emotions can have on the road.
In 1988 John Hindle was your average child looking forward to what life would bring, yet a road crash left him with serious injuries that would affect him for the rest of his life. Here he describes what people who suffer from traumatic brain injuries go through.
