Whilst the work of Brake has seen many strides forward in road safety, there are still unnecessary deaths and injuries happening on our roads every day. In the latest Brake blog; Julie Townsend looks at how much can be done by everyone involved in road safety - from politicians to educators - to try and make the vision of zero road casualties a reality.
The Brake Blog
Unexpectedly losing a loved one is one of the hardest things that human beings have to go through in their lives. Here at Brake we have a dedicated helpline team who provide support and guidance to those who have lost loved ones or those who need advice in dealing with a sensitive situation. Anna Kilshaw has collaborated with Carol Forshaw, Brake's longest serving helpline officer, to show you what kind of work they do.
Data has changed the way the world thinks and works, from analysing a customer's shopping habits through their loyalty cards to specifically tracking a top flight footballer's every move. But what could it mean for road safety? Jonathan Hewett from Octo Telematics gives his insight on how 'big data' can not only improve driver behaviour, but lower insurance premiums for safer drivers.
Losing someone close to you in a road crash you can have a profound affect throughout your life. Here Milly Fyfe (nee Wastie) tells us how her experience of losing a close friend in her late teens inspired her to become a road safety advocate and campaign for the introduction of the graduated driving licence to save young driver's lives.
November will see Road Safety Week, the UK's flagship road safety event, go in a new direction. The focus this year is on sustainability, with the theme being 'drive less, live more'. With that in mind; Elli Thomas from Centre for Cities blogs on the role planning and understanding economic development can play in creating more sustainable transport.