Data has changed the way the world thinks and works, from analysing a customer's shopping habits through their loyalty cards to specifically tracking a top flight footballer's every move. But what could it mean for road safety? Jonathan Hewett from Octo Telematics gives his insight on how 'big data' can not only improve driver behaviour, but lower insurance premiums for safer drivers.
The Brake Blog
News and views from around the road safety world, with contributions from partners, researchers and campaigners as well as Brake staff and volunteers. All views expressed are those of the contributor and do not necessarily represent those of Brake or its employees.