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Dig out your neon tutu and fluorescent leg warmers and run a Bright Day, a dress-down day with a difference that raises life-saving awareness and funds for charity.
Everyone turns up wearing their brightest clothes and donates a pound to Brake. The day helps to remind drivers to slow down and watch out for pedestrians and cyclists and raises awareness of people killed and injured on foot and bicycle on our roads every year. Your funds help Brake to run our road safety campaigns and education programmes and support people bereaved or injured by road crashes.
Step one: Plan it
Choose a date to run your Bright Day, and register online for your free resource pack by clicking above. The resource pack includes posters and stickers for collection buckets and a paying-in slip to return funds. Alternatively email firstname.lastname@example.org if you have any questions. Remind everyone the day before to come along dressed in something bright, not their normal work clothes or school uniform.
Step two: Do it
On the morning of your Bright Day, make sure that everyone donates at least a pound for taking part in the Bright Day. You could have a prize for the best outfit, or maybe a Bright Day parade on the pavement, with placards saying Slow Down?
Step three: Cover it
Brake can provide you with a template press release to help you gain media coverage. Email email@example.com to request your template.
Step four: Send it
Step four: Donate it
You can pay any money raised to Brake by using the paying-in slip included in your pack, donating online or sending a cheque to Brake, PO Box 548, Huddersfield HD1 2XZ. Alternatively, you can pay by card over the phone by calling 01484 559909.