Beep Beep! Days 2017 - what happened

In 2017, almost 19,000 children took part in road safety activities and raise valuable funds for Brake with events on Wednesday 15 February, Wednesday 10 May, Wednesday 27 September and Wednesday 22 November. Click here to register for our events in 2018. You can email for more information and to find out tips for your Beep Beep! Day.



The London Borough of Havering bought a whopping 250 Beep Beep! Day Bumper Packs from us so they could give them to their local nurseries for free. We even produced tailored resources with their logo on. The council is distributing them across the borough throughout 2017 to help nurseries improve road safety.

Work for a local authority or company? Why not do the same? It's a great initiative to involve your local community . Send us an email to find out how we can work with you. 

Outside 1Staff from Warburtons’ Basingstoke Distribution Centre, in Hampshire, ran a very busy Beep Beep! Day at Kempshott Infants School. The children heard about the importance of walking safely, using seatbelts and holding hands. Warburtons even took one of their lorries so the children could talk about stopping distances and the difference between the lorry being hard and children being soft, which means it can hurt them. Children also sat in the lorry to understand the basics of blind spots and the difficulties faced by drivers.

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Our bumper packs were put to good use at Drybrook Primary School in Gloucestershire. The school held a whole week of road safety activities, learning about how to keep themselves and their loved ones safe. The children had road safety assemblies, played games and took part in quizzes. They had a visit from the police and their school crossing patrol officer. The children were taught about the importance of staying away from traffic and how to cross the road safely with an adult. They also raised an amazing £185 by dressing in bright clothes and selling Brake badges and wristbands.

image1As well as taking part in Brake’s abseil, Michelle Ralph from Hampshire has been encouraging her children’s nursery/school to learn all about road safety. Michelle has been fundraising for Brake after her uncle was killed in a road crash in October 2016 and wants the children and parents to understand the importance of road safety. They took part in lots of fun activities by using our bumper pack. They also did a quiz on road safety, stop and go games, discussions about road safety and each child’s journey to school and how it can be safe. Along with her sister Danielle, Michelle is aiming to raise more than £1,500 for Brake!

IMG 1018 SMALLZak the Zebra visited Beaumont Primary Academy in Huddersfield to help the children with their Beep Beep! Day. They enjoyed using our global resources that were produced as part of UN Road Safety Week. The children got to see how other kids travel to school across the world by using our map and colouring sheets, and got very messy and colourful learning about the importance of holding hands with grown-ups by creating a hand print poster. Zak, teachers and children then walked to highlight safe routes and crossing places.


William Fletcher School in Oxford had a very busy Beep Beep! Day. As well as using our resources, the school used other road safety books and presentations to build a day of activities. The children made road signs, traffic lights and lollipops so they could identify when cars need to stop and put their knowledge in to practice on a large road map. The children made traffic light biscuits, coloured in our colouring sheets and had lots of fun singing road safety songs. Important messages were then sent home to parents in the form of a road safety activity pack and guide for the children to continue their activities and share their knowledge. The children also raised £30 for Brake.

20170510 135343 SMALLAll year groups got involved at Broadfields School in London. The nursery children practised crossing the road on a zebra crossing, while reception class learned the importance of holding hands with an adult and made posters for their parents. Year One and Two classes went out to their school minibus and talked about the importance of wearing seatbelts, while children in Year Three learned about travel from around the world and the safest ways to get to school. Children in Year Four and Six discussed the importance of crossing the road safely and played road safety games. And Year Five pupils got creative and wrote poems to promote walking to school, road safety and reducing pollution. Due to the focus on road safety, the school had a record number of children on their walking bus as lots of children walked, cycled and scooted to school for the first time!


Children and parents at St Oswald’s Praise & Play in Cheshire loved getting involved with their Beep Beep! Day. They worked together to learn about safe routes to walk and the importance of crossing the road safely when with adults. The group was visited by their local Police Community Support Officer (PCSO) to help run the activities, which included the children dressing up as a lollypop person. The group also raised more than £40 for Brake. The money will go towards the charity's work campaigning for safer roads and supporting bereaved and seriously injured road crash victims.


Brake corporate partner McGee visited Sir John Cass’s Foundation Primary School in the City of London to help them run a Beep Beep! Day in June. Alongside the City of London Corporation Road Safety Team, they engaged 240 children in the importance of road safety. The children learned about the dangers of adults speeding in their community and McGee staff delivered interactive workshops with the older children, using resources through Brake’s road safety poster competition.

RSW17 Lasswade Primary School
The children at Lasswade Primary School in Bonnyrigg, Scotland, loved their Beep Beep! Day event in November. They took part in lots of different activities including making great use of our bumper pack of resources. The children learned about the importance of holding hands with an adult when crossing the road and used our hand print poster to create colourful artwork. The nursery children took their hand print posters, certificates and stickers home with them, to help raise awareness to their grown-ups.


Hexham Children’s Centre
in Northumberland had a busy Beep Beep! Day during Road Safety Week 2017 by incorporating activities within their ‘learning together through play’ session. The children, with help from their grown-up, made traffic light sandwiches and created collage car pictures. They played a game with playdough, matching red, yellow and green to traffic light pictures to identify when they need to stop and when it’s safe to cross the road with an adult. Their neighbourhood police officer also paid a visit and brought along a police van for the children to explore. The children centre made sure adults got involved with the event too, so they understood how they can help keep children safe on our roads.

Tags: school Beep Beep day children