Raising sponsorship - how to do it, and have fun!

How do you go about raising the minimum sponsorship? At first it does seem a bit daunting doesn’t it? Read on for ways in which people have raised their sponsorship monies for Brake.

Collecting Sponsorship from family, friends and work colleagues

Create a justgiving.com webpage - this allows people to sponsor you online. The page is easy to create and once it’s up and running you can email your justgiving webpage address to everyone in your address book asking them to sponsor you.

Sponsorship Envelopes - Brake can provide you with these so that you can ask family and friends who live locally.

Involving the local community

Local School - One volunteer asked her local school to help and they organised a Dress-Down day. Each child paid £1.00 to come to school in non-uniform. She then popped into their Assembly on the morning of their Dress-Down day to talk about why she was raising money for Brake and about how important it was to be careful on the roads.

Your work - Perhaps your work could sponsor you? Or could your colleagues organise a Dress Down day for you? One volunter organised a barbecue for family and friends. The barbecue had a raffle, auction etc and was a huge success.

Local media - Ring the local papers and radio stations and tell them what you’re doing. Ask them to do a feature on you - it will not only raise awareness of road safety locally but is also a good way of asking for sponsorship from local companies etc.

Be imaginative

Organise a Quiz - how about creating a fun quiz a road safety quiz (take ideas from the Highway code!) etc. Charge £1.00 per entry and source a freebie meal from a local restaurant as the prize.

Bag Packing - One volunteer got together a group of family and friends (or the local scout group etc) and obtained permission from the local supermarket to pack bags in exchange for loose change and sponsorship?

Coffee Morning - easy to organise but profitable. Brake can provide you with a road safety quiz and various literature etc to promote your event.

Have a Party - Virgin Vie, Body Shop, Tuppaware(!) Parties offer the hosts/hostesses commission on the goods sold on the night. Put this commission towards your sponsorship and have a great night into the bargain.

Brake Bright Day - persuade your work or local school to have a Brake Bright Day. Everybody pays £1 to come to work/school wearing something insanely bright. It’s a great way to raise awareness for being seen by drivers, particularly in the winter months and each £1 goes towards Brake, topping up your fundraising total!


The main thing to remember, is to shout loud and proud about what you’re doing and why you’re doing it! There are SO many different ways to raise money.

If you think of a good one, not mentioned above, let us know by emailing fundraise@brake.org.uk and we’ll add it to this list!

Tags: fundraising Charity sponsorship