Articles Tagged ‘Beep Beep day - Brake the road safety charity’

Beep Beep! campaign urges drivers to slow down to save little lives, as three in five parents report speeding around their child’s school

Wednesday 18 March 2015

Brake, the road safety charity
news@brake.org.uk 

Road safety charity Brake and Churchill Insurance are urging drivers to ‘go 20’ and take more care in communities, as their latest survey puts the spotlight on irresponsible driving around schools and nurseries. Three in five parents (59%) reported witnessing speeding outside their child’s school or nursery in the past year, with the same number (60%) also reporting drivers pulling out or turning without looking properly.

The findings come as up to 26,000 tots across the UK take part in the first national Beep Beep! Day of 2015, a road safety project for nurseries and infant schools run by Brake and Churchill and aimed at helping keep young children safe on the roads. See the Beep Beep Day! launch video and photos.

Brake and Churchill’s survey of 1,000 parents of 5-11 year olds also found:

  • Nearly half (47%) reported distracted driving, such as drivers on phones, around their child’s school.
  • Two thirds (65%) reported inconsiderate or illegal parking around their child’s school.
  • Three in 10 (30%) had witnessed children not being secured properly in child restraints.

Worryingly, there are indications that parents themselves could be part of the problem. A third (32%) admitted they don’t drive more safely, for instance by slowing down and looking more than usual, near schools and nurseries, and a quarter (24%) admitted they don’t even do so around their child’s own school or nursery. Three in five also admitted they don’t take more care around homes (62%) or shops (60%).

As well as teaching children aged two to seven road safety basics, Brake’s Beep Beep! Days raise awareness among parents and drivers about how they can keep kids safe. As this year’s project kicks off, Brake and Churchill are appealing to all drivers, including parents, to take responsibility for children’s safety to help prevent the six child deaths and serious injuries that happen on UK roads every day [1].

In particular, drivers are being asked to stick to 20mph or below around schools, nurseries, homes and shops, to protect children and others on foot or bike.Find out aboutBrake’s GO 20 campaign.

Julie Townsend, deputy chief executive, Brake, said:“All children have the right to a healthy life, and to be able to play safely – rights that are universally enshrined in the UN convention on the rights of the child. And yet, in the UK, one of the most developed countries in the world, our children are often denied these rights because of the lethal danger posed by fast traffic and careless driving. That’s why, in a year when the UN is asking people across the world to help #SaveKidsLives on roads, we’re calling on UK drivers to take the lead in making roads safer for children – by going 20mph or less and taking more care in communities. As well as educating kids about road danger, we hope the Beep Beep! Day project will serve as an inspiration for parents and drivers to help reduce that danger.”

Steve Barrett, head of Churchill Car Insurance, said: “We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each day. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

REGISTER! 

Nurseries, playgroups, child-minders, infant schools and children’s centres can sign up now to run a Beep Beep! Day. Register online to receive a free electronic resource pack, or purchase a bumper hard-copy pack for £12.60 (inc VAT), including posters, stickers, certificates, activity sheets, road map and hand print poster. Go to www.brake.org.uk/beepbeepday, call 01484 550061 or emailbeepbeep@brake.org.uk.

About Beep Beep! Day

In 2014, 15,000 children took part in a Beep Beep! Day. Brake encourages nurseries, playgroups, infant schools, children's centres and childminders to run the event on one of three dates – in 2015, these are 18 March, 8 July and 15 November – or on whatever day is best for them. Nurseries receive a free electronic pack with downloadable resources, or can buy a bumper hard-copy pack for £12.60 (inc VAT) to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying 'We hold hands', experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children. Sponsorship raised by children helps Brake provide support for families bereaved and injured by road crashes and run community road safety campaigns.

See www.brake.org.uk/beepbeepday.

Advice for parents

When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least eight, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

See www.brake.org.uk/families.

Full results

These results, released today (Wednesday 18 March 2015), are from a survey of 1,000 parents of children aged 5-11, conducted by independent survey company Surveygoo in March 2015.

Q1. Do you drive more safely (e.g. slowing down and looking around more) around the following? (tick all that apply)

  • Your own child’s school or nursery – 76%
  • Other schools and nurseries – 68%
  • Leisure facilities (e.g. parks, playgrounds, sports facilities) – 50%
  • Shops – 40%
  • Homes – 38%
  • None of the above – 15%

Q2. Have you witnessed any of the following bad driving behaviour around your child(ren)’s school or nursery in the past year? (tick all that apply)

  • Speeding – 59%
  • Pulling out/turning without looking properly – 60%
  • Inconsiderate/illegal parking – 65%
  • Road rage – 33%
  • Distracted driving (e.g. on phones) – 47%
  • Children not belted up properly in child restraints – 30%
  • None of the above – 11%

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Follow Brake on Twitter or Facebook. Follow Julie Townsend on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and UK Insurance Limited are both part of Direct Line Insurance Group plc. Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com.

End notes

[1]In 2013, there were 2,053 children (ages 0-15) killed or seriously injured on UK roads. Reported Road Casualties Great Britain: 2013 Annual Report, Department for Transport, 2014.Police Recorded Injury Road Traffic Collision Statistics: 2013 Key Statistics Report, Police Service of Northern Ireland, 2014.

Beep Beep! Day

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Every year thousands of tots and infants aged 2-7 take part in a special Beep Beep! Day organised by their school, nursery, playgroup or childminder, to help save little lives. It's a great way to engage children with the road safety basics through fun activities, while raising awareness among parents and the wider community about protecting children on roads.

We produce brand new free and low-cost resources to help you run your events and reinforce those important road safety messages. Our national dates for 2019 are:

Wednesday 20 March
Wednesday 17 July
Wednesday 20 November, During UK Road Safety Week 2019

Use the button below to register for free. Everyone who registers will receive a free e-resource pack or for a small fee you can receive our Beep Beep! Day bumper resource pack!

REGISTER NOW

 
The Bumper Pack contains stickers and certificates for all children taking part, posters to promote your event to parents, a hand print poster for children to learn about holding hands, laminated activity and song cards, a large road map, activity poster with cut-out shapes, and even balloons!

Order your pack here for just £12.60 (per 50 children, including VAT) or email beepbeep@brake.org.uk.

If you have already purchased a bumper pack for a previous event, you can buy a replenishment pack to top up your stickers and certificates. These are just £6.60 ( per 50 children, including VAT) and also include our themed resources for your event. Please call us on 01484 550061 to pay by card or email us for any other method of payment.

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Running a Beep Beep! Day is also a great way to raise valuable funds for Brake's work, by inviting tots to come along to the day dressed in their brightest clothes in return for a donation to Brake. Funds raised go towards Brake's work supporting families bereaved by road crashes and campaigning for road safety. You can get some great ideas for fundraising here. For more inspiration take a look at what everyone got up to in 2017.

 

Already got a bumper pack?
If you have already bought a bumper pack and can reuse some of the resources, then why not add to it with our add-on bundle, which includes new resources on one of the four themes, plus extra stickers, certificates and balloons. Order this for just £6.60 (per 50 children and inclusive of VAT) or email beepbeepday@brake.org.uk.

You can also browse our online guides to teaching road safety to help you take action on road safety on any day of the year.

Do you know anyone else who would like to run a Beep Beep! Day? Share our marketing flyer with them!
Need it in Welsh? View our Welsh flyer.

Once you have run your Beep Beep! Day, please let us know how it went by filling in our online feedback form. Everyone who gives us their valuable feedback will receive a free thank you letter and certificate in the post. If you don’t have time to give us feedback you can still receive your certificate, just drop us a line to let us know your event took place.

If you would like to receive information about other opportunities and events please sign up at our preference centre.

Find out what happened in previous years:
 

A huge thank you to our Beep Beep! Day sponsor Churchill.
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Beep Beep! Day 2019

Fill out my online form.
PLEASE NOTE: If you are purchasing a bumper pack, it will be sent out around two weeks before your planned event.

Beep Beep! Day feedback form

Fill out my online form.

Beep Beep! Day Resources

If you register to run a Beep Beep! Day we will send you some great resources such as posters, stickers and certificates for the kids, a giant poster for kids to put paint hand prints on, and sponsorship envelopes.

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Beep Beep! Day: fundraising

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. The money you raise supports this vital work.

Funds raised for Brake through events such as Beep Beep! Day help us to support bereaved and injured victims of road crashes, to campaign on various issues including for 20mph limits and crossings in communities.

Fundraising ideas for Beep Beep! Days

There are many ways you can raise money for Brake as part of your Beep Beep! Day event. Below are a few examples of fundraisers that other organisations have run and you can find more examples on our fundraising pages:

  • Have a bake sale! Baking is back in fashion and is an easy way for children to raise money for Brake. Make your favourite cupcakes or try our traffic light biscuit recipe and then sell them to parents, staff and pupils.
  • Hold a bring-and-buy sale or fun day and invite parents and local residents to have a stall or attend on the day, with proceeds going towards Brake.
  • Have a fun dress-down day! Encourage all the children to come to school dressed in bright clothes and donate a pound to raise money for Brake.
  • Play 'name the teddy' and give children the chance to win a cute teddy bear. Download our Name-the-bear Sheet; choose a name for the bear and seal it in an envelope. Charge £2 per guess. When the sheet is complete, announce the winner, who wins the teddy and donate the funds to Brake.
  • Guess how many sweets are in a jar.  Find a glass bottle; fill it with sweets of your choice, decorate
    with a ribbon and make it look attractive, count the sweets and seal the answer in an envelope. Charge £2 per guess. When the sheet is complete, announce the winner, who wins the sweets and donate the funds to Brake.

How your fundraising can make a difference:

£10 allows Brake to provide a free picture book for a child who has been bereaved in a road crash, to help them begin understand their loss, and guidance to their carers

£50 enables us to operate our helpline for an hour, supporting people affected by road crashes

£150 enables Brake to train 20 people to become campaigners for road safety in their community

£450 helps Brake to coordinate a road safety media campaign in a local community to help make their roads safer

pdf-bookFunds also help us produce resources such as our 'Someone has died in a road crash books' (pictured), which help children who have suffered the death of a loved one in a road crash. To order a copy, call 01484 559909 or email admin@brake.org.uk. You can also go to www.suddendeath.org, a Brake project committed to sharing best practice research and resources for professionals working with people affected by sudden bereavement. 

Return to the main Beep Beep! Day page.

 

 

Beep Beep! Days 2015 - what happened

 

Read on to find out about Beep Beep! Days that took part in 2015, helping children aged 2-7 learn about road safety and raising valuable funds for Brake's work too. Find out more tips for your Beep Beep! Day.  

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DSC 0578crop CopyCopyCorrine Foster Childminding ran a Beep Beep! Day on our first national date in March 2015. Fifteen children from the childminders took part in the event learning road safety basics. Using support from Brake, including using our template press release, local papers The Dronfield Eye and The Dronfield Advertiser covered the event. 

 

 

 

Funkidoo Childminding in Bath ran a Beep Beep! DayDSC 0772 copycopy in March. Lucy Giffen from Funkiddo childminding chose to run a Beep Beep! Day fundraiser after a recent bereavement due to a road crash in the local area, to help support Brake's campaigns for safer roads to prevent future tragedies. 50 children took part in their event which was supported by the local fire and rescue service who bought a fire engine for the children to look at. 

 

IMG 2315Diana Pawsey ran a Beep Beep! Day on the second national date of the year in July at her childminding setting. Using one of Brake's new bumper resource packs they ran a range of events for the children, including using the activity cards to teach the children road safety songs, which they now sing on their walk to and from school. They also raised £20.00 to support Brake's campaigns and support services. 

 

 

 

 

Eardisley CE Primary SchoolIn March twent-six children from the nursery and reception classes of Eardisley CE Primary School ran a Beep Beep! Day. Using the bumper resource pack from Brake they ran a range of road safety activities, learning about being safe around roads in the school playground, creating posters to display in a 'road safety window' to show to parents, made traffic light biscuits, and learned road safety songs.

 

 

  

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 The children at Larbert Day Nursery in Falkirk enjoyed a whole week filled with activities for Road Safety Week. They were visited by the local lollipop lady, fire brigade and police to learn some road safety basics while engaging with their community. They ran a Beep Beep! Day on the final national event of the year, and enjoyed riding their bikes round the nursery gardens, while fundraising for Brake. 

Beep Beep! Days 2016 - what happened

In 2016 more than 240,000 children aged 2-7 registered to take part in road safety activities and raised valuable funds for Brake's work too. Beep Beep! Days took place on 9 March, 13 July and 23 November 2016, during Road Safety Week 2016. Click here to register now or find out the dates for 2017. You can email beepbeep@brake.org.uk for more information and to find out tips for your Beep Beep! Day.

 

 

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The whole nursery got involved in First Steps Nursery’s Beep Beep! Day. From the babies learning about the different colours such as red means stop and green means go, to the pre-school aged children making their own cars, all of the little ones were informed about how to be safe near roads. Everyone had lots of fun running around outside too, pretending to lollipop people and telling each other when to “stop” and “go”! They even had a working traffic light to understand when adults must stop for children and wore bright clothes to raise money for Brake.

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The fundraising efforts of Westfield School Junior House, in Newcastle, were fantastic, with children and staff raising an amazing £300 for Brake. The event was supported by a local traffic police officer who came and gave talks and interacted with the children promoting road safety. The younger children combined their Beep Beep! Day with other activities, such as outdoor role play, practicing holding hands and learning the Green Cross Code. Some of the Year 6 pupils organised a “Whacky Wednesday” theme to help the fundraising efforts too. In total 42 children participated throughout the school - helping reinforce those important road safety messages. 

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More than 50 children took part in Beecroft Academy’s Beep Beep! Day in Dunstable. They had lots of fun making traffic light biscuits and using the colouring sheets and resources from the e-pack.
The children practised crossing the road safely with adults and learned about the importance of keeping away from traffic. They also looked at the roles of traffic lights and a lollipop person. Beecroft Academy raised a fantastic £53 for Brake.

 

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Suzanne Preston from Corby Borough Council ran a fantastic day at Weldon Pre-School. The children talked about road safety, reinforcing the key messages about how to keep safe when near roads. They had lots of fun creating hand print posters to emphasise the importance of holding hands when crossing the road. Anita from Corby Police also paid a visit and brought a police van which the children loved looking at and even got to sit in! Their bumper pack gave them lots of ideas and resources for the future, supporting their programme of activities and workshops within the neighbourhood.

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In London, Packington Children’s Centre made lots of noise learning the road safety songs and singing about traffic lights. They also got their hands messy making red and green men out of dough and traffic lights out of different coloured card. They also used their creations to talk about the colour order of traffic lights and used role play in different situations, learning how important it is to be safe near roads. 

 

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The children at Beth’s Childminding in Kent had lots of fun during their Beep Beep! Day by using Brake’s bumper resource pack. Childminder Beth used our Road Activity Poster to help the children understand the language around road safety and got them talking about the importance of holding hands while creating their very own colourful Hand Print Poster. Beth used the other activity sheets and a Zak toy to help the children understand important road safety messages and even made yummy traffic light biscuits.
Beth said: “I was really impressed with the amount of resources in the bumper pack. The activity poster was the children's favourite activity to do from the pack, which they continued to play with during the week.”

 

 

road safety 15Our bumper pack was put to good use at Little Darling Childcare in London. The children learned about road signs, traffic lights and talked about how to use these to cross the road safely. They donned their aprons to make traffic light biscuits, took part in some colouring activities and even had a puppet story. They also made a video singing the Driver Song from one of Brake’s activity cards.
Take a look at their video!  

 

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The children at St Peter’s Catholic Primary School in Merseyside ran a Beep Beep! Day alongside lots of different activities throughout Road Safety Week 2016. Each day they focused on a different Brake Pledge element and talked about the importance of each aspect. The children also had a talk from a police officer and created some road safety drawings and models in class.

 

 

IMG 0855 SmallBrake mascot Zak the Zebra visited First Class Nursery’s Beep Beep! Day in Huddersfield. He helped the children with their activity poster, identifying safety elements around the road scene. The children also did some role play, learning how to cross the road safely with one of the children dressing up as a lollypop lady. It got very messy as the children covered their hands in traffic light coloured paint to learn the importance of holding hands while around roads. To finish off, Zak gave the children stickers and certificates to take home to parents.

Beep Beep! Days 2017 - what happened

In 2017, almost 19,000 children took part in road safety activities and raise valuable funds for Brake with events on Wednesday 15 February, Wednesday 10 May, Wednesday 27 September and Wednesday 22 November. Click here to register for our events in 2018. You can email beepbeep@brake.org.uk for more information and to find out tips for your Beep Beep! Day.

 

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The London Borough of Havering bought a whopping 250 Beep Beep! Day Bumper Packs from us so they could give them to their local nurseries for free. We even produced tailored resources with their logo on. The council is distributing them across the borough throughout 2017 to help nurseries improve road safety.

Work for a local authority or company? Why not do the same? It's a great initiative to involve your local community . Send us an email to find out how we can work with you. 

Outside 1Staff from Warburtons’ Basingstoke Distribution Centre, in Hampshire, ran a very busy Beep Beep! Day at Kempshott Infants School. The children heard about the importance of walking safely, using seatbelts and holding hands. Warburtons even took one of their lorries so the children could talk about stopping distances and the difference between the lorry being hard and children being soft, which means it can hurt them. Children also sat in the lorry to understand the basics of blind spots and the difficulties faced by drivers.

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Our bumper packs were put to good use at Drybrook Primary School in Gloucestershire. The school held a whole week of road safety activities, learning about how to keep themselves and their loved ones safe. The children had road safety assemblies, played games and took part in quizzes. They had a visit from the police and their school crossing patrol officer. The children were taught about the importance of staying away from traffic and how to cross the road safely with an adult. They also raised an amazing £185 by dressing in bright clothes and selling Brake badges and wristbands.
  

image1As well as taking part in Brake’s abseil, Michelle Ralph from Hampshire has been encouraging her children’s nursery/school to learn all about road safety. Michelle has been fundraising for Brake after her uncle was killed in a road crash in October 2016 and wants the children and parents to understand the importance of road safety. They took part in lots of fun activities by using our bumper pack. They also did a quiz on road safety, stop and go games, discussions about road safety and each child’s journey to school and how it can be safe. Along with her sister Danielle, Michelle is aiming to raise more than £1,500 for Brake!

IMG 1018 SMALLZak the Zebra visited Beaumont Primary Academy in Huddersfield to help the children with their Beep Beep! Day. They enjoyed using our global resources that were produced as part of UN Road Safety Week. The children got to see how other kids travel to school across the world by using our map and colouring sheets, and got very messy and colourful learning about the importance of holding hands with grown-ups by creating a hand print poster. Zak, teachers and children then walked to highlight safe routes and crossing places.

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William Fletcher School in Oxford had a very busy Beep Beep! Day. As well as using our resources, the school used other road safety books and presentations to build a day of activities. The children made road signs, traffic lights and lollipops so they could identify when cars need to stop and put their knowledge in to practice on a large road map. The children made traffic light biscuits, coloured in our colouring sheets and had lots of fun singing road safety songs. Important messages were then sent home to parents in the form of a road safety activity pack and guide for the children to continue their activities and share their knowledge. The children also raised £30 for Brake.

20170510 135343 SMALLAll year groups got involved at Broadfields School in London. The nursery children practised crossing the road on a zebra crossing, while reception class learned the importance of holding hands with an adult and made posters for their parents. Year One and Two classes went out to their school minibus and talked about the importance of wearing seatbelts, while children in Year Three learned about travel from around the world and the safest ways to get to school. Children in Year Four and Six discussed the importance of crossing the road safely and played road safety games. And Year Five pupils got creative and wrote poems to promote walking to school, road safety and reducing pollution. Due to the focus on road safety, the school had a record number of children on their walking bus as lots of children walked, cycled and scooted to school for the first time!

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Children and parents at St Oswald’s Praise & Play in Cheshire loved getting involved with their Beep Beep! Day. They worked together to learn about safe routes to walk and the importance of crossing the road safely when with adults. The group was visited by their local Police Community Support Officer (PCSO) to help run the activities, which included the children dressing up as a lollypop person. The group also raised more than £40 for Brake. The money will go towards the charity's work campaigning for safer roads and supporting bereaved and seriously injured road crash victims.

McGee

Brake corporate partner McGee visited Sir John Cass’s Foundation Primary School in the City of London to help them run a Beep Beep! Day in June. Alongside the City of London Corporation Road Safety Team, they engaged 240 children in the importance of road safety. The children learned about the dangers of adults speeding in their community and McGee staff delivered interactive workshops with the older children, using resources through Brake’s road safety poster competition.


RSW17 Lasswade Primary School
The children at Lasswade Primary School in Bonnyrigg, Scotland, loved their Beep Beep! Day event in November. They took part in lots of different activities including making great use of our bumper pack of resources. The children learned about the importance of holding hands with an adult when crossing the road and used our hand print poster to create colourful artwork. The nursery children took their hand print posters, certificates and stickers home with them, to help raise awareness to their grown-ups.

 

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Hexham Children’s Centre
in Northumberland had a busy Beep Beep! Day during Road Safety Week 2017 by incorporating activities within their ‘learning together through play’ session. The children, with help from their grown-up, made traffic light sandwiches and created collage car pictures. They played a game with playdough, matching red, yellow and green to traffic light pictures to identify when they need to stop and when it’s safe to cross the road with an adult. Their neighbourhood police officer also paid a visit and brought along a police van for the children to explore. The children centre made sure adults got involved with the event too, so they understood how they can help keep children safe on our roads.

Brake urges early years educators to register to take part in a fun Beep Beep! Day and to campaign for drivers to help save little lives

Wednesday 25 March

Brake, the road safety charity
news@brake.org.uk

Early years educators are being encouraged to take part in a Beep Beep! Day by Brake, the road safety charity. The day, supported by Churchill Insurance, helps to teach children road safety basics and remind parents and drivers of their responsibility to help protect children when driving.

Childminders or nurseries can register to receive a free email resource pack with downloadable resources to run a great event, or buy one of Brake’s bumper resource packs including balloons, posters, stickers and certificates, a large road map and activity cards for £12.60 including postage. 26,000 tots across the UK were registered to take part in the first national Beep Beep! Day in March 2015. The next dates are 8 July and 25 November, during Road Safety Week. Early years educators can choose to run their event on one of these national days or at any other time of the year.

Seepictures of Beep Beep! Days from 18 March and ournew video advert. Flyers and further images are available on request by emailingpgoose@brake.org.uk.

As part of the first national day on 18 March, Brake and Churchill Insurance urged drivers to ‘go 20’ and take more care in communities, as their latest survey puts the spotlight on irresponsible driving around schools and nurseries. Three in five parents (59%) reported witnessing speeding outside their child’s school or nursery in the past year, with the same number (60%) also reporting drivers pulling out or turning without looking properly.

Brake and Churchill’s survey of 1,000 parents of 5-11 year olds also found:

  • Half (47%) reported distracted driving, such as drivers on phones, around their child’s school.
  • Two thirds (65%) reported inconsiderate or illegal driving around their child’s school.
  • Three in 10 (30%) had witnessed children not being secured properly in child restraints.

Worryingly, there are indications that parents themselves could be part of the problem. A third (32%) admitted they don’t drive more safely, for instance by slowing down and looking more than usual, around schools and nurseries, and a quarter (24%) admitted they don’t even do so around their child’s own school or nursery. Three in five also admitted they don’t take more care around homes (62%) or shops (60%).

As well as teaching children aged two to seven road safety basics, Brake’s Beep Beep! Days raise awareness among parents and drivers about how they can keep kids safe. This year, Brake and Churchill are appealing to all drivers, including parents, to take responsibility for children’s safety, and help prevent the six child deaths and serious injuries that happen on UK roads every day [1].

In particular, drivers are being asked to stick to 20mph or below around schools, nurseries, homes and shops, to protect children and others on foot or bike.Find out aboutBrake’s GO 20 campaign.

Julie Townsend, deputy chief executive, Brake, said:“All children have the right to a healthy life, and to be able to play safely – rights that are universally enshrined in the UN convention on the rights of the child. And yet, in the UK, one of the most developed countries in the world, our children are often denied these rights because of the lethal danger posed by fast traffic and careless driving. That’s why, in a year when the UN is asking people across the world to help #SaveKidsLives on roads, we’re calling on UK drivers to take the lead in making roads safer for children – by going 20mph or less and taking more care in communities. As well as educating kids about road danger, we hope the Beep Beep! Day project will serve as an inspiration for parents and drivers to help reduce that danger.”

Gus Park, director ofChurchill Car Insurance, said: “We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each day. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

REGISTER! 

Nurseries, playgroups, child-minders, infant schools and children’s centres can sign up now to run a Beep Beep! Day. Register online to receive a free electronic resource pack, or purchase a bumper hard-copy pack for £12.60 (inc VAT), including posters, stickers, certificates, activity sheets, road map and hand print poster. Go to www.brake.org.uk/beepbeepday, call 01484 550061 or emailbeepbeep@brake.org.uk.

About Beep Beep! Day

In 2014, 15,000 children took part in a Beep Beep! Day. Brake encourages nurseries, playgroups, infant schools, children's centres and childminders to run the event on one of three dates – in 2015, these are 18 March, 8 July and 15 November – or on whatever day is best for them. Nurseries receive a free electronic pack with downloadable resources, or can buy a bumper hard-copy pack for £12.60 (inc VAT) to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying 'We hold hands', experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children. Sponsorship raised by children helps Brake provide support for families bereaved and injured by road crashes and run community road safety campaigns.

See www.brake.org.uk/beepbeepday.

Advice for parents

When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least eight, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

See www.brake.org.uk/families.

Full results

These results, released today (Wednesday 18 March 2015), are from a survey of 1,000 parents of children aged 5-11, conducted by independent survey company Surveygoo in March 2015.

 

Q1.      Do you drive more safely (e.g. slowing down and looking around more) around the following? (tick all that apply)

  • Your own child’s school or nursery – 76%
  • Other schools and nurseries – 68%
  • Leisure facilities (e.g. parks, playgrounds, sports facilities) – 50%
  • Shops – 40%
  • Homes – 38%
  • None of the above – 15%

 

Q2.      Have you witnessed any of the following bad driving behaviour around your child(ren)’s school or nursery in the past year? (tick all that apply)

  • Speeding – 59%
  • Pulling out/turning without looking properly – 60%
  • Inconsiderate/illegal parking – 65%
  • Road rage – 33%
  • Distracted driving (e.g. on phones) – 47%
  • Children not belted up properly in child restraints – 30%
  • None of the above – 11%

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Follow Brake on Twitter or Facebook. Follow Julie Townsend on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

 

Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and UK Insurance Limited are both part of Direct Line Insurance Group plc. Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com.

 

End notes

 [1] In 2013, there were 2,053 children (ages 0-15) killed or seriously injured on UK roads. Reported Road Casualties Great Britain: 2013 Annual Report, Department for Transport, 2014.Police Recorded Injury Road Traffic Collision Statistics: 2013 Key Statistics Report, Police Service of Northern Ireland, 2014.

Brake’s junior campaigners say “speeding is naughty” as almost half of drivers admit breaking 20 mph limits designed to keep children safe

08/03/2016

news@brake.org.uk

Road safety charity Brake and Churchill Insurance are calling on drivers not to put young lives in danger by constantly flouting 20 mile an hour limits. A new survey has revealed 44% of drivers admit they have broken a 20 mph speed limit by at least 5 mph in the last year, a quarter of drivers (25%) admit they drive too fast in a 20 mph area around once a month, and one in five (20%) have confessed they do it on a weekly basis.  

The research also revealed just how many people think the roads near where they live are too dangerous for children because drivers are travelling too quickly. Almost three quarters of people (73%) questioned said they believe traffic is too fast for the safety of children and adults on foot or bike on some roads. One in five people (20%) said the traffic was dangerously fast on most or all of their local roads.

9 March 2016 saw hundreds of schools take part in the first of three Beep Beep! Days being held by Brake in 2016 to help children gain a basic understanding of road safety, and also to emphasise to parents and other adults their responsibilities in protecting children.

To mark this Beep Beep! Day, Brake’s youngest campaigners have starred in a short road safety video entitled “Speeding Is Naughty” to help get the message through to parents and drivers that their selfish actions can put little lives in grave danger. 

Brake Campaigner, Rosie Hutton, aged six said: “Speeding is naughty and if you drive too fast you could hurt me. Cars are made of metal and I am not. Please drive slowly near my school.”

Campaigns adviser for Brake, the road safety charity Alice Bailey said: “It was so much fun being involved with the talented youngsters who helped Brake make this year’s Beep Beep! Video, but road safety really isn’t child’s play. 40 children are killed or seriously injured on Great Britain’s roads every week. Beep Beep! Days are a great way to start talking to children about basic road safety messages and also to remind parents,carers and all other adults of their responsibilities when it comes to keeping our roads safe and protecting little lives.”

Head of Churchill Car Insurance, Steve Barrett, said:“We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each week. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

REGISTER! 

Nurseries, playgroups, child-minders, infant schools and children’s centres can sign up now to run a Beep Beep! Day. Register online to receive a free electronic resource pack, or purchase a bumper hard-copy pack for £12.60 (inc VAT), including posters, stickers, certificates, activity sheets, road map and hand print poster. Go to www.brake.org.uk/beepbeepday, call 01484 550061 or email:beepbeep@brake.org.uk.

Advice for parents

When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least eight, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

See www.brake.org.uk/families.

Full survey results

Q.1 Within the past year, have you driven at 25mph or faster in a 20mph speed limit?

Yes, once a day or more                    3.5% 

Yes, several times a week                  9.2%

Yes, about once a week                     7.5%

Yes, about once a month                  5.1%

Yes, less than once a month           18.6%

No, never                                           56.2%

 

Q.2 Do you think traffic in your neighbourhood is too fast for the safety of children or adults on foot or bike?

Yes, traffic is too fast on most/all local roads       19.7%

Yes, traffic is too fast on some local roads           53.5%

No                                                                               26.8%

 

[ENDS]

Notes to Editors:

About Beep Beep! Day

In 2015, more than 16,000 children took part in a Beep Beep! Day at 440 schools. Brake encourages nurseries, playgroups, infant schools, children's centres and childminders to run the event on one of three dates – in 2016, these are 9 March, 13 July and 23 November – or on whatever day is best for them. Nurseries receive a free electronic pack with downloadable resources, or can buy a bumper hard-copy pack for £12.60 (inc VAT) to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying 'We hold hands', experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children. Sponsorship raised by children helps Brake provide support for families bereaved and injured by road crashes and run community road safety campaigns.

See www.brake.org.uk/beepbeepday.

About Brake

Brake is a national road safety charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

 

About Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and UK Insurance Limited are both part of Direct Line Insurance Group plc. Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com.

Calendar of Brake events

Brake Professional events: Brake offers a full calendar of professional development opportunities for fleet and road safety professionals, including conferences, seminars and webinars, master-classes and on-site training.
View the calendar of Brake Professional events.

Road Safety Week: Brake organises two domestic Road Safety Weeks, in the UK and New Zealand, and professionals and campaigners are at the heart of them. Road Safety Week is a partnership event; Brake coordinates the week, but it is up to everyone to run initiatives in the week that spread road safety messages. Many participants also choose to raise funds for Brake and our work campaigning for road safety and supporting road crash victims.
Find out more about UK Road Safety Week (23 - 29 November 2015)

Brake's Giant Walk: Every year, Brake co-ordinates a Brake's Giant Walk for primary schools. This event raises awareness of the dangers of traffic and how cool it is to walk, and raises funds for Brake's work to improve road safety and care for road crash victims.
Find out more about Brake's Giant Walk  (10 June 2015)

Beep Beep! Day: Every year thousands of tots and infants age 2-7 take part in a special Beep Beep! Day organised by their nursery, playgroup, childminder or infant school, to help save little lives. Brake provides free email action packs or bumper resource packs for £12.60 (including VAT) to help you run a fun day and promote road safety, including posters, stickers and other resources.
Find out more about Beep Beep! Day  (18 March, 10 July, 25 November 2015)

 

Charity calls on nurseries: run a Beep Beep! Day this Spring to save little lives

11 April 2014

Brake, the road safety charity
news@brake.org.uk

Anyone working with children aged two to seven can host a Beep Beep! Day on a day of their choice, as part of this UK-wide initiative by Brake andChurchill Car Insurance, which involved 27,000 children last year.

Beep Beep! Days involve running creative, educational activities using guidance and resources from Brake, such as creating a poster of hand prints saying ‘we hold hands’, singing road safety songs and baking traffic light biscuits. The activities teach tots the road safety basics and encourage parents to consider the vital steps they need to take to keep their family safe. Children taking part can raise funds in support of Brake’s work campaigning for safer roads and supporting bereaved and injured crash victims.

Beep Beep! Days are also a great way for nurseries, playgroups and parents to get behind Brake’s GO 20 campaign.GO 20 calls for safer roads in communities so families can walk and cycle for their health, enjoyment and sustainable travel. Brake is calling for action from authorities to make walking and cycling safer, and appealing to drivers to slow down to 20mph around homes, schools and shops.Brake can send out a GO 20 press release to local media for Beep Beep! Day participants, to get the message out.

REGISTER!Nurseries, playgroups, childminders, infant schools and children’s centres can sign up now to run a Beep Beep! Day and receive a FREE bumper resource pack, including posters, stickers and activity ideas. Go towww.brake.org.uk/beepbeepday,call 01484 559909 or emailbeepbeep@brake.org.uk.

Julie Townsend, Brake deputy chief executive, says:As the weather warms up and more families start getting out and about, spring is an ideal time for nurseries and playgroups to promote road safety, to help save little lives. Organising a Beep Beep! Day is a fun, simple way to teach tots and infants the road safety basics, plus it’s great for persuading parents and everyone in the area that protecting children on roads is vital. Brake provides a bumper pack of resources to help you run a great Beep Beep! Day and get the road safety message out. We can also help publicise your event through local media, appealing to drivers to slow down to protect families in your community. We’re calling on anyone who works with two to seven year-olds to register to be part of this life-saving initiative.”

Steve Barrett, head of Motor new business at Churchill Insurance, said: “We are proud to once again be supporting Beep Beep! Day, an initiative that helps hundreds of nurseries and playgroups across the UK raise awareness about road safety. Too many children are injured or killed on our roads each day. Beep Beep! Day is a great way to start educating tots and infants on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

About children’s road safety
Traffic is the second biggest killer of children, and the biggest non-medical killer [1]. In 2012, 61 children were killed and 2,211 were seriously injured on UK roads: that’s six under-16s seriously hurt or killed each day. The majority (85%) of children killed or seriously injured on roads are on foot or bicycle [2].

About Brake
Brake is an independent road safety charity, originating in the UK in 1995 and now with domestic operations in the UK and New Zealand, and working globally to promote action on road safety.

Brake exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use and effective road safety policies. We do this through national campaigns,community education, a Fleet Safety Forum, services for road safety practitioners, and by coordinating the UK’s flagship road safety event every November, Road Safety Week.Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.


Churchill
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc. 

Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com

End notes
[1 ]Death registrations in England and Wales: Table 2 Deaths by age, sex and underlying cause, 2010 registrations, ONS, 2011
[2] Reported Road Casualties Great Britain 2012 annual report, Department for Transport, 2013

Families get involved!

FamilyMany families have concerns about road safety, from being able to walk and cycle safely in your community - and deciding whether to allow your child to walk or cycle alone - to concerns about teenagers being in danger as passengers or new drivers.

Parents can use our advice for parents to help keep the whole family safe. 

Kids can get road safety tips and access online games here.

Teens and young people can support our L for Later campaign and use our section on young people and road safety

There's also lots families can do to campaign for and champion road safety in your community, with Brake's help:

- Get local nurseries involved by encouraging them to run a road safety Beep Beep! Day, using a free resource pack from Brake

- Encourage primary schools to take part in Brake's Kids Walk

- Work with your local club, group or employer to run awareness-raising activities in Road Safety Week

- Start or join a local campaign, calling for lower speed limits, better enforcement, or pavements, paths and crossings. Use our campaigning advice to make things happen!

- Fundraisefor Brake to support our life-saving work, have fun and help raise awareness too. Get ideas.

Want to do more to support road safety? Why not become a much-valued Friend of Brake, back our national campaigns, and sign up to our monthly bulletin to stay up-to-date with our work. 

 

 

For families and schools

NI Victoria Primary School CarrickfergusFundraising is fun!  Raise funds for Brake while spreading important road safety messages within nurseries, schools or colleges and across the wider community.

There are lots of ways that you (educators, parents and community groups) can get involved. Follow the links below for a range of ideas. 

Tell us about your own fundraising ideas or discuss your options, complete this quick form, or contact Lisa at fundraise@brake.org.uk or on 01484 683294.

 

This e-mail address is being protected from spambots. You need JavaScript enabled to view it // or on 01484 683Follow the links below for a range of ideas. Or, to tell us about your own fundraising ideas or discuss your options, complete this quick form, or contact Lisa at lkendall@brake.org.uk or on 01484 683294.Follow the links below for a range of ideas. Or, to tell us about your own fundraising ideas or discuss your options, complete this quick form, or contact Lisa at lkendall@brake.org.uk or on 01484 683294Beep Beep! day - teaching road safety to kids and parents through fun activities

Brake's Kids Walk - join thousands of children in walking to call for safer driving

Bake for Brake - Bake yummy cakes and biscuits and sell to family and friends

Join us on a sponsored walk - a stroll around the local park with toddlers or a climb up a mountain, the choice is yours.

Collect for Brake - show your support and set up a collection box

Fun Fundraising - some fun ideas for the office or in your community.

 

Great ideas for your Beep Beep! Day

Beep 2

It's really easy and fun to take part in Beep Beep! Day and help save little lives.

Read on for our eight steps to a great Beep Beep! Day to get important road safety messages across to ensure children and their families.

There are also lots of ways you can raise funds for Brake and support our work with bereaved families during your Beep Beep! Day so thank you in advance for helping the charity!

Even if you only do two or three of these ideas, you'll still have a great day. Read on and get planning!

BeB_step_1_1Colourful tots! Children are sponsored to wear something crazily colourful - hats, tops, or socks, or whatever they've got.

It makes a great picture for your noticeboard and newsletter and helps emphasise the importance of drivers watching out for kids by slowing down and taking special care around children's homes and your premises.

BB_step_2_1Hand print and paint for safety! Make a giant hand print poster for your foyer using kids' hands and poster paints to help parents and children understand the importance of holding hands. Write across the top: "Going home? Hold hands!" You could also make a giant poster of pavements, roads, parks and buildings while kids cut out pictures of people, kids, buggies, dogs and vehicles from old magazines. Then get kids to stick the pictures in the safest places; children on pavements and in parks, while vehicles go on roads. Or print off copies of our colour-in poster downloads in our teaching resource centre.

BB_step_3_1Sing, listen, learn!Sing a road safety song with actions using the words stop, go, pavement and hold hands. Invent new verses to Wheels on the bus, such as "The children and the grown ups all hold hands, all hold hands, all hold hands". Listen to road noises recorded in advance eg. an ambulance, car, pelican crossing. Can the children tell what they are? Talk to kids using key road safety words such as pavement, kerb, road, car, danger, traffic, stop, look, and listen. Play road safety games on the internet. Or use this leader-led lesson script to teach simple messages including 'wheels go faster than legs', 'traffic is hard and you are soft'. It includes a great rhyme about crossing roads safely (with your mum or dad).

BB_step_4_1Get wet for safety!Invite your local fire service to come in and help the children wash parents' cars in return for a Beep Beep! donation. Kids love getting wet and busy, and fire hoses are very exciting. It's also a great way to teach kids that cars feel hard and are big and kids are soft and small. You can also use it as an opportunity to get kids to hand out to parents campaign flyers they have made themselves, for example with pictures of people holding hands, or kids using child seats, and carrying messages on them that you write, such as Hold hands, Use child seats, Slow Down.

BB_step_5_1Ride on! Make chalked-on roads in your secure playground/garden or hall and cardboard traffic lights, pelican crossings and zebra crossings! Sometimes, your local authority road safety team can lend you pretend road equipment too. Kids 'drive' on any ride-on, scooter or bike, supervised by staff or practise crossing the pretend roads safely on foot. Staff shout out instructions, for example, red means stop, green means go! Safety first! Use as an opportunity to teach key language, such as pavements, traffic, stop, slow, hold hands, kerb, etc.

BB_step_6_1Celebrity visit! Why not ask your local crossing patrol person or police officer to come along and help on the day and explain why they wear a big yellow coat? Young children love someone in uniform and they are often happy to help! Make sure this professional understands the messages you want them to deliver. Pre-school children are too young to be taught how to cross roads unaccompanied. It is much more important and valuable to teach them key road safety language and to teach them to hold hands, stay still in their child seat, and to stay on pavements and away from dangerous traffic.  You could also invite along Brake's mascot Zak the Zebra! He is a busy zebra, so book early!

BB_step_7_1Bake for Brake at break time! Follow this yummy traffic-light biscuit recipe and then scoff them with the kids, saving some to flog to parents to raise more money for Brake! Or have traffic light fruit at break time to be super-healthy: strawberries, satsumas and kiwis do the trick! It's a great opportunity to teach kids that red means stop, and to teach them about street equipment such as traffic lights and safer places to cross such as traffic-light controlled crossings. Show them pictures of these things, or take them on a closely-supervised walk on a safe pavement to show them a traffic-light controlled crossing (one adult per two children so you have a hand for each child).

BB_step_8_1Raise wider awareness through local media! Beep Beep! Day is a great way to raise awareness among local drivers of the importance of driving slowly and safely in communities to protect families. Getting coverage in local media helps to get this important message out, it's great publicity for you, plus kids and parents often love being in the local paper or on the radio! You can use the template press release Brake emails you (once your day is set up) to invite local media, plus you can ring up local journalists and photographers a day or two before to invite them. Just make sure you have parental permission for photos and filming. Contact us at beepbeep@brake.org.uk if you need more advice getting media along.

Easy peasy isn't it? For your free organiser's pack,register now.

New film from road safety charity calls on drivers to keep children safe in cars by using child seats

News from Brake
Wednesday 27 June 2018
beepbeep@brake.org.uk

  • Children should sit in a correctly sized child seat until they are 150cm tall
  • 30-second animation can be viewed here
  • 40,000 children take part in a Beep Beep! Day across UK

Road safety charity Brake has created a new short, animated film to help promote the importance of using child seats in cars.

The film uses simple, fun imagery to show why it’s so important for children to sit in correctly sized and fitted restraints. Crucially, it reminds drivers of the need to use child seats in cars until a child is 150cm tall. Although the law states that children should be seated in an appropriate restraint until they are 12 years old or 135cm tall [1], Brake and other road safety professionals recommend that child seats are used until they are 150cm tall. It is widely regarded that adult seat belts do not provide enough protection to children below that height [2].

The film is part of a suite of resources created by the charity and Churchill Car Insurance for schools, nurseries, playgroups and childminders running a Beep Beep! Day.

The Beep Beep! Day project, now in its 15th year, aims to engage children with road safety basics through fun activities, while raising awareness among parents and the wider community about protecting children on roads.

On Wednesday 27 June, more than 40,000 children, aged 2–7, are due to take part in a Beep Beep! Day across the UK.

Brake produces free and low-cost resources for educators to use, as well as advice for them to pass on to grown-ups. In 2017, more than 2,000 nurseries, schools and childminders registered to take part in a Beep Beep! Day, helping spread important messages to more than 350,000 children.

Beep Beep! Days take place three times a year. In March, nearly 19,000 children took part in the project, and even more have signed up to get involved on Wednesday 21 November – during UK Road Safety Week.

Beep Beep! Days also provide an ideal opportunity for nurseries, schools and childminders to fundraise for Brake, by encouraging children to dress in stripy clothes in exchange for donations. Funds raised help the charity to campaign for safer roads and support people who have been bereaved or seriously injured following a road crash.

To find out more or register for a Beep Beep! Day, visitwww.brake.org.uk/beepbeepday, call 01484 550061 or email beepbeep@brake.org.uk.

Dave Nichols, community engagement manager at Brake, said:“An adult seat belt is not designed to protect a child. Using a properly fitted child restraint that is appropriate for the child’s height reduces the risk of death and can help to prevent serious injuries. Beep Beep! Days are a great way to start talking to children about basic road safety messages, but they are also an ideal opportunity for us to get important messages home to grown-ups – and that includes using correctly fitted child seats. It’s fantastic that so many children are taking part in a Beep Beep! Day today and we hope educators will enjoy using our new resources to support this cause.”

Sophie Frampton, manager at Churchill Car Insurance, said:“We are very proud to be supporting Beep Beep! Day once again this year. The new video adds to the wide range of resources made available to those participating, to not only make this a fun day, but a day that makes a difference and hopefully saves lives. Too many children die or are seriously injured on our roads each week. Beep Beep! Day is a great way of starting to talk to young children about road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

*** images available on request be emailing beepbeep@brake.org.uk ***

 [ENDS]

Notes to Editors:

References

  1. https://www.gov.uk/child-car-seats-the-rules
  2. Regulation No 44 of the Economic Commission for Europe of the United Nations (UN/ECE) — Uniform provisions concerning the approval of restraining devices for child occupants of power-driven vehicles (‘Child Restraint Systems’), United Nations, 2010

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog and use #beepbeepday

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. 

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc.  

Customers can find out more about Churchill products or get a quote by calling 0300 200300 or visiting www.churchill.com

Nurseries urged to run Beep Beep! Days for Road Safety Week

 Brake, the road safety charity

7 August 2012
Tel: 01484 559909 Email: news@brake.org.uk

Nurseries and playgroups are being encouraged to teach toddlers fun, simple road safety lessons and promote road safety to parents by hosting a Beep Beep! Day in Road Safety Week (19-25 November), the UK's flagship road safety event coordinated by the charity Brake. It's a chance to promote life-saving messages to kids, parents, and the wider community.

Brake's theme for Road Safety Week 2012 is 'Slower speeds = happy people'. Brake will be emphasising the importance of making it safer for families to walk and cycle in their communities, for their health and enjoyment and as a sustainable transport choice. Brake will be calling for action from authorities to make walking and cycling safer, and appealing to drivers to slow down to 20mph in communities and look out for children and adults on foot and bikes. Read more

Road Safety Week is about thousands of communities, schools and organisations taking action on road safety, and there are lots of simple ways to get involved. Anyone can register now to get a free e-action pack with resources, guidance and ideas at www.roadsafetyweek.org.uk

Brake is particularly encouraging nurseries to host a Beep Beep! Day during the Week, as part of a UK-wide initiative supported by Churchill Car Insurance. A Beep Beep! Day can involve fun road safety activities, from creating giant posters, to practising holding hands, to singing road safety songs and baking traffic light biscuits. The activities teach tots the basics of road safety and encourage parents to consider the vital steps they need to take to keep their family safe. It's also a chance for nurseries to raise funds in support of Brake's work campaigning for safer roads and supporting bereaved or injured crash victims.

All nurseries running Beep Beep! Days get a free bumper pack of resources, including posters, stickers and sponsorship envelopes. Plus they have the option of Brake issuing a press release to local media promoting their event and Brake's campaign.

Brake deputy chief executive Julie Townsend says: "Road Safety Week is an ideal opportunity for nurseries to help make our streets safer, greener, more pleasant places; and organising a Beep Beep! Day is a fun, simple way to get involved. Nurseries can not only help teach tots the road safety basics, but they can also play a key role in persuading parents and the wider community that protecting children on roads should be a top priority. During Road Safety Week, Brake will be appealing to drivers to slow down to 20mph in communities and look out for kids and adults on foot and bicycle. We're calling on nurseries everywhere to join this vital campaign: register now on the Road Safety Week website to get free resources and inspiration on spreading life-saving messages in your community."

Go to www.roadsafetyweek.org.uk then educators for more ideas and to register. Or sign up for Beep Beep! Day on 01484 559909 or beepbeep@brake.org.uk.

About Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (19-25 November 2012), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are man-made, preventable, violent events that devastate lives. Brake does not use the term accidents because it undermines work to reduce road risk and causes insult to families whose lives have been torn apart by road death or injury.

Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales no 1179980. U K Insurance Limited are authorised and regulated by the Financial Services Authority.

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc, the number one car and home insurer in the UK (based on policies in force 2010) and is wholly owned by the Royal Bank of Scotland Group.

Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com

Primary schools urged to run Beep Beep! and Bright Days for Road Safety Week

Brake, the road safety charity

7 August 2012
Tel: 01484 559909 Email: news@brake.org.uk

Primary schools are being encouraged to raise awareness about keeping children safe when walking and cycling, by hosting Bright Days and Beep Beep! Days in Road Safety Week (19-25 November), the UK's flagship road safety event coordinated by the charity Brake. It's a chance for schools to promote life-saving messages to pupils, parents and local communities, using free resources, as part of a UK-wide campaign.

Brake's theme for Road Safety Week 2012 is 'Slower speeds = happy people'. Brake will be emphasising the importance of making it safer for children and adults to walk and cycle in their communities, for their health and enjoyment and as a sustainable transport choice. Brake will be calling for action from authorities to make walking and cycling safer, and appealing to drivers to slow down to 20mph in communities and look out for children on foot and bikes. Read more.

Road Safety Week is about thousands of schools, communities and organisations taking action on road safety, and there are lots of simple ways to get involved. Educators can register now to get a free email action pack with resources, guidance and ideas at www.roadsafetyweek.org.uk.

Brake is particularly calling on primary schools to coordinate:

Beep Beep! Days for years one and two, to teach tots the road safety basics through fun road safety activities, as part of a national initiative by Brake and Churchill Car Insurance;

Bright Days for the whole school: a dress down day with a difference that promotes the importance of drivers looking out for children, and the 'be bright be seen' message; a national initiative by Brake and Autoglass ®.

Schools running these activities get a free pack of resources. Both activities enable schools to raise awareness and support Brake's work campaigning for safer roads and supporting bereaved and injured crash victims.

Brake deputy chief executive Julie Townsend says: "Road Safety Week is a great opportunity for schools to help make our streets safer, greener, more pleasant places, which is essential in enabling children to lead active lives. Bright Dayand Beep Beep! Days are fun, simple ways to get involved. Through activities like these, educators can not only help teach children about road safety, they can play a key role in persuading parents and the wider community about the vital importance of putting children's safety first. During Road Safety Week, Brake will be appealing to drivers to slow down to 20mph in communities and look out for kids and adults on foot and bicycle. We're calling on schools everywhere to join this vital campaign: register now on the Road Safety Week website to get free resources and inspiration on spreading life-saving messages in your community."

Autoglass® managing director Matthew Mycock says: "It is paramount that children learn road safety guidelines from a young age to help to keep them safe. That is why we firmly support Brake's Road Safety Week initiative. The dedicated week provides a great platform to help get schools involved and ensure the dangers posed by irresponsible driving as well as from poorly informed children are given firm focus so improvements can be made.

As part of the initiative, we are proud to continue our support for Bright Days, which provide a fun way for schools to send a serious road safety message to children in keeping themselves visible to drivers especially during the darker winter nights."

Go to www.roadsafetyweek.org.uk then educators for more ideas and to register. Or sign up for a Beep Beep! Day or Bright Day on 01484 559909 or beepbeep@brake.org.uk.

Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (19-25 November 2012), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are man-made, preventable, violent events that devastate lives. Brake does not use the term accidents because it undermines work to reduce road risk and causes insult to families whose lives have been torn apart by road death or injury.

Autoglass

Autoglass® is the UK's leading vehicle glass repair and replacement service, with 101 branches nationwide and 1,300 mobile service units. For details of your nearest centre call 0800 36 36 36 or visit www.Autoglass.co.uk.

Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales no 1179980. U K Insurance Limited are authorised and regulated by the Financial Services Authority.

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc, the number one car and home insurer in the UK (based on policies in force 2010) and is wholly owned by the Royal Bank of Scotland Group.

Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com