Articles Tagged ‘Brake Kid's Walk - Brake the road safety charity’

Brake's Kids Walk

kids walk web

Brake’s Kids Walk, previously known as Brake's Giant Walk and Walking Bus, is back!

On Wednesday 12 June 2019, more than 100,000 children, aged 4-11, will put their best feet forward to promote road safety and the health and planet-saving benefits of walking. Supervised walks will take place at or around schools and nurseries, with children walking in a crocodile formation and holding hands to promote the importance of kids being able to walk without fear or threat from traffic.

 

ALL KW STUFF

Everyone who registers will receive a free action* pack full of posters, banners, lesson plans, assembly presentations and activities.
We also have resources translated into the Welsh language.

*Pack subject to change.
  

Kids walk register button

 

Global 5 calls to safer roads imageLike you, Brake is passionate about the safety and welfare of children. We believe it's every child's right to be able to walk in their communities without fear of traffic and pollution. But to do this, we need to make sure their journeys to school, home and shops are safe. This project aims to inspire and engage children about the dangers they face and help Brake call on grown ups to make their streets safer. We can do this by having footpaths, cycle paths, safe places to cross, slow traffic and clean traffic. We believe these 5 messages are important so we can stop the 5 children who are being killed or hurt on our roads every single day!

WYSD

 

Brake's Kids Walk also provides a fantastic opportunity to raise valuable funds for Brake. Take a look at Zak's fundraising page for lots of fun ideas on how your school can get involved. From running a Wear Your Stripes Day to baking delicious treats to sell to parents.

You could also run your Kids Walk as a sponsored walk using the sponsorship form in the action pack.

If you aren't able to fundraise, a donation to cover the cost of your resources would be greatly appreciated.

As a charity we rely heavily on fundraising and donations to aid our work in supporting road crash victims and campaigning for safer roads.

 

Do you know anyone else who would like to take part? Share our marketing flyer with them!
Need it in Welsh? View our Welsh flyer.

For more information email kidswalk@brake.org.uk, call the team on 01484 550061, or check out our teaching road safety guide.

 

If you would like to receive information about other opportunities and events please sign up at our preference centre

 

Find out what primary schools have done before:

 

Kids walk foot border long

Brake's Kids Walk - Thank you for registering!

Kids walk logo 

Thank you for registering for Brake's Kids Walk 2018.

 

 

 

 

PLEASE NOTE:your online action pack full of free resources are now available to download here.

Your printed action pack will be sent in the post shortly, and a member of the Kids Walk team will be in touch to make sure we have all the correct details.

If you have any queries please contact the team on 01484 550061 or email kidswalk@brake.org.uk.

Don't forget to share your photos and videos with us, Tweet @brakecharity, use the hashtag#BrakesKidsWalk and find uson Facebook.

A variety of additional resources to help with your event can be found on Brake's shop and check out THINK!'s brand new resources on their website.

WYSD

 

Brake's Kids Walk also provides a fantastic opportunity to raise valuable funds for Brake. You can either run the event as a sponsored walk or get your little ones to dress in their stripiest clothes, like our mascot Zak the Zebra, and hold Wear Your Stripes Day. More information about both options are in your action packs. As a charity we rely heavily on donations to aid our work in supporting road crash victims and campaigning for safer roads, so even a small donation makes a big difference!


This project is kindly sponsored by:Co op

Kids walk foot border long

Brake's Kids Walk - Welsh e-resources

Kids walk logo

To help schools in Wales engage their children, we have created additional resources in the Welsh language. These can be displayed alongside resources in English to help children understand these important words in both languages.

Mae Brake's Kids Walk yn ffordd gwych o alluogi plant i roi eu traed un o flaen y llall er mwyn codi ymwybyddiaeth o ddiogelwch y ffordd yn y gymuned, drwy alw am lwybrau cerdded, llwybrau seiclo, mannau diogel i groesi, traffig araf a thraffig glân.

Click on the icons to download and print out the relevant materials to help you run activities or fundraise.

Don't forget to share any pictures with us on Facebook or Twitter and use #brakeskidswalk. Good luck!

Promote your walk

Promote_1
Promote_2
Promote_3

Colouring sheets

Colour_1
Colour_2
Colour_3
Colour_4
Colour_5
 

Posters

Poster_1
Poster_2
Poster_3
Poster_4
Poster_5
 

Certificate

Certificate
 
 

 

Take me back to Kids Walk English resources.

Brake's Kids Walk 2018 What Happened

On 13 June 2018 over 120,000 kids from schools across the UK walked for safer roads and to help Brake call for footpaths, cycle paths, safe places to cross, slow traffic and clean traffic; five important road safety messages so we can stop the 5 children who are being killed or hurt on our roads every single day! The event also promoted the benefits of walking and cycling to school within their community.

A big thank you to all the schools that took part, helping to engage pupils with road safety and the benefits of sustainable, active travel, promoting road safety to parents and drivers in the wider community, and raising valuable funds for Brake.

You can read our evaluation report here.

See below for examples of what our star schools in 2018 did on the day. Follow @Brakecharity on Twitter and use #BrakesKidsWalk for more pictures.

 

BKW2018 YH Penshurst Group 2More than 450 children from Penshurst Primary School walked around their community in Hessle, Hull. They held a school assembly the week before the walk, ensuring the kids were engaged with road safety. The pupils then made their own banners, including Kids Walk placards, to take on the walk along with the Brake posters from the action pack. Pupils from Hessle High School, Brake mascot Zak the Zebra and a safety officer from Humberside Fire and Rescue Service joined the walk and helped the children to campaign for safer roads. Their activities were captured by ITV Calendar and many local radio stations. The children also raised £1,000 for Brake through sponsorship.

BKW2018 E Arthur Bugler BrakePupils at Arthur Bugler Primary School in Essex raised £1,200 for Brake by getting friends and family to sponsor them for their Kids Walk. The school used the template sponsorship form in their action pack to encourage parents to give generously and support Brake’s work supporting road crash victims and campaigning for safer roads. The children carried banners and posters from their action pack during the walk, to show residents the things they need to keep them safe near roads. Brake mascot Zak the Zebra visited the school after the event to thank the children.

BKW2018 Rockingham Primary School 2

Corby Borough Council’s rural pride officer Suzanne Preston helped the children at Rockingham Primary School run their Brake’s Kids Walk. She was joined by their local neighbourhood wardens to talk to the kids about road safety. They ran an assembly for the school, talking about the health and planet-saving benefits of walking. During the walk, the kids were encouraged to hold up their hand when they spotted a road safety object.

“Brake’s Kids Walk provided a great way for us to discuss road safety from a different perspective and we helped make it relevant to the children's local area.” – Suzanne Preston, rural pride officer, Corby Borough Council.

BKW2018 SW The Castle Primary School 2Around 300 pupils from The Castle Primary School walked in crocodile formation around the school grounds to raise awareness of road safety in Tiverton, Devon. Children had banners and posters as they called for safer roads, so they can walk in their communities without fear of traffic and pollution. The school featured on their local BBC Spotlight evening news programme and also raised £217.34 for Brake.

“We have really appreciated having the opportunity to join in with such a worthwhile campaign. Keeping our children safe is paramount and this includes road safety.” - Sue Palk, high-level teaching assistant, The Castle Primary School

BKW2018 Wales St Helens 6Children at St Helen’s Catholic Primary School in Barry, Wales, made full use of the bilingual resources provided in the Kids Walk action pack. They proudly held up banners and posters in Welsh and English to make sure the whole community was aware of what they want to keep them safe. The children also made their own banners, calling on adults to keep them safe when using roads. Posters about the benefits of walking to school were displayed around the school. While on the walk, children talked to residents about why they were taking part and the importance of road safety.St Christophers School Wales


In Wrexham, St Christopher’s School held a Wear Your Stripes Day to raise funds for Brake. They also made traffic light biscuits and stripy cupcakes and collected sponsorship money for their walk, raising a fantastic £157 for Brake. In class they completed the action pack resources, to ensure that they were focused on road safety issues during their walk and made zebra masks to wear to look like our mascot Zak the Zebra.

BKW2018 London Salisbury Primary School2
The children and staff at Salisbury Primary School in London dressed in their stripiest clothes as they combined their Kids Walk with a Wear Your Stripes Day. The pupils designed their own banners and posters during classroom activities, before taking them on their walk to call for safer streets. They walked around the community close to their school to promote road safety measures such as 20mph speed limits and safe crossing places. Their fundraising activities helped raise £150 for Brake.

Dgp3vZwW4AA8O6U


Pupils from St Colm’s High School in Draperstown, Northern Ireland, teamed up with their local primary school – St Mary’s Primary School – to help them with their walk. Pupils involved in both schools used the resources from the action pack to help inspire other pupils and the local community about what they want to see to make their roads safer. They organised a walk around the local town, displaying banners to help raise awareness of important road safety issues. They even helped out the community by carrying out a clean-up of the town, litter picking as they went on their walk and the school donated £50 to Brake.

Zak 1PC Michael Goldie, school campus officer for Police Scotland, took Brake mascot Zak the Zebra on a tour of primary schools in East Renfrewshire. He visited Hillview, Neilston, St John’s, St Mark’s, and St Thomas’ primary schools, ensuring that more than 1,000 kids put their best feet forward to promote road safety and the health benefits of walking. PC Goldie delivered a number of assemblies before the pupils made their own posters and banners to take on the walk. Parents, volunteers from the local high school, school crossing officers from East Renfrewshire Council and emergency services joined the schools on their walks through the community. They walked to their local park to celebrate their achievements, where the police and fire services talked to the kids about road safety.

BKW2018 O Save Life Gambia 7
In Serrekunda, The Gambia, Save Life Gambia partnered with Maarif Turkish International School, the police and the WHO Country Office to run Brake’s Kids Walk. Parents joined the schoolchildren on their walk around the community, engaging them with road safety messages and calling for better safety measures to keep them safe from traffic. They printed out posters and banners from the online action pack and delivered an assembly, inspiring the children to talk more to adults about how they can keep them safe.

This project is kindly sponsored by: Co op

Kids walk foot border long

Brake's Kids Walk e-resource pack

Kids walk logoThank you for registering to take part in Brake's Kids Walk, sponsored by Co-op Insurance, on or near Wednesday 13 June 2018.

Below is your free e-resource pack to help you run your walk and inspire children, aged 4-11, to get involved. These resources are to complement the hard copy ones that have been posted out to you. 

Simply click on the icons to download and print out the relevant materials to help you run activities or fundraise.

Don't forget to share any pictures with us on Facebook or Twitter and use #brakeskidswalk and good luck!

To view these resources in Welsh click here.

Getting started 

KW Sharing pic 
Sharing image for newsletters and email signatures.

Kids walk Guidance FINAL psKids walk risk assessment 2

 KW spon form 2018 ps

 

 

 

 

 

 

  


Posters for display

KW taking part E ps KW WYSD poster E ps KW sponsored Walk ps

 

 

 

 

 

 

 

 
Assembly

Kids walk assemblies plan FINAL psKids Walk assembly

 

 

 

 

 

 

 




Activity sheet and answer sheet

  Kids walk Quiz sheet 2018 V2 ps Kids walk Quiz sheet 2018 answers ps

 

 

 


Colouring sheets

KW colouring sheets E Footpaths ps KW colouring sheets E Cycle Paths ps KW colouring sheets E Safe Places to Cross ps KW colouring sheets E Slow Traffic ps KW colouring sheets E Clean Air ps KW WYSD colour in sheet ps

 

 

 

 

 

 

 

 

Posters

KW poster E ps Footpaths KW poster E ps Cycle Paths KW poster E ps Safe places to cross KW poster E ps Slow Traffic KW poster E ps Clean Traffic

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Certificate

A5 Kids Walk cert E ps

Brake's Kids Walk e-resource pack

Kids walk logoThank you for registering to take part in Brake's Kids Walk, sponsored by Co-op Insurance, on or near Wednesday 13 June 2018.

Below is your free e-resource pack to help you run your walk and inspire children, aged 4-11, to get involved. These resources are to complement the hard copy ones that have been posted out to you. 

Simply click on the icons to download and print out the relevant materials to help you run activities or fundraise.

Don't forget to share any pictures with us on Facebook or Twitter and use #brakeskidswalk. Good luck!

To view these resources in Welsh click here.

Getting started 

KW Sharing pic 
Sharing image for newsletters and email signatures.

Guidance
Risk_assessment
Sponsor_form

Promote your walk

Poster_display_1
Poster_display_2
Poster_display_3

Assembly and lesson plans

Assembly_1
Assembly_ppt
KW lesson plans

Activity sheet and answer sheet

Activity_sheet
Answer_sheet

Colouring sheets

Colour_1
Colour_2
Colour_3
KW colouring sheets E Slow Traffic ps
Colour_5
Colour_6

Posters

Poster_1
Poster_2
Poster_3
Poster_4
Poster_5
 

Certificate

Certificate
 
 

Brake's Kids Walk Feedback 2018

Fill out my online form.

Brake's Kids Walk Registration 2019

Fill out my online form.

New road safety project for primary schools puts focus on children’s rights to walk safely

Primary schools have just six weeks to get involved with a new road safety project that focuses on giving children the right to walk safely in their communities.

Brake’s Kids Walk, in partnership with Co-op Insurance, will see thousands of children, aged 4-11, put their best feet forward to promote road safety and the health and planet-saving benefits of walking.

The short, supervised walks will take place on Wednesday 13 June 2018 at or around schools, with children walking in a crocodile formation and holding hands to promote the importance of kids being able to walk without fear or threat from traffic.

So far more than 50,000 children from over 300 UK schools have registered to take part, with thousands more expected to get involved over the next month.

The project, coordinated by road safety charity Brake, is calling on five measures to help keep children safe: footpaths, cycle paths, safe places to cross, slow traffic and clean traffic.

Every school that registers via www.brake.org.uk/kidswalk will receive a free action pack full of posters, banners, lesson plans, assembly presentations and activities to run with their children. Bilingual resources will be available for schools in Wales. And hundreds of schools will use the event as a fundraiser for Brake - the charity that supports families who have lost loved ones in road crashes.

The charity has also teamed up with the National Police Chiefs’ Council (NPCC) and National Fire Chiefs Council (NFCC) to help local police and fire officers support schools with their walks, especially those that have problems with traffic and parking.

For more information and to register visit www.brake.org.uk/kidswalk

Dave Nichols, community engagement manager for Brake, the road safety charity, said:“Brake is passionate about the safety and welfare of children. We believe it's every child's right to be able to walk in their communities without fear of traffic and pollution. But to do this, we need to make sure their journeys are safe. This is why we’re already working with thousands of children to give them and their school a voice, and I would encourage any school to join this project and help get these important messages out to grown-ups.”

Nick Ansley, Head of Motor Insurance at the Co-op said:“Our aim is to help to keep communities safe and this is another way in which we’re hoping to do just that.
“Each school across the UK faces different issues whether it be available footpaths, safe places to cross, or cycle paths. In partnership with Brake, we’re hoping to raise awareness amongst all road users to ensure school children and their parents have a safe walk to school.”

[ENDS]

Notes to editors

Promotional photos and videos are available on request from kidswalk@brake.org.uk

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.

We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Co-op Insurance:

Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.

As well as having clear financial and operational objectives, the Group is a recognised leader for its social goals and community-led programmes.

The power of the written word: Brake launches revamped blog

Friday 15 May 2015

Brake, the road safety charity
news@brake.org.uk 

Brake, the road safety charity, now in its 20th year, has launched a new blog which will offer contributors from inside and outside the organisation the opportunity to air their views.

Gary Rae, campaigns manager for Brake, said: “We’ve been working hard on developing when, where and how we talk to people, especially via social media. A blog was the missing piece of the jigsaw and we’ve now put that right. Although I’m the first blogger, we don’t want this to be an exclusive club for Brake staff. I am keen to hear from our volunteers – the people directly affected by road crashes, community campaigners, sponsors, and experts in road safety policy and research. It’s important that we have a breadth of views and opinions, ranging from powerful, personal testimony to rigorous and evidenced policy proposals.

“There’s no guarantee that we will publish every submission and we don’t really want thousands of words – 600 maximum, works best for us. I look forward to reading some thought provoking articles.”

Draft submissions, with a brief author biography and picture, can be emailed to emorrow@brake.org.uk or grae@brake.org.uk

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Subscribe to the Brake Blog. Follow Brake on Twitter or Facebook. Follow Gary Rae on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Welsh kids march for safer streets for walking

12 June 2013

Brake, the road safety charity
T: 01484 559909 E: news@brake.org.uk 

5,025 kids from 44 schools across Wales are marching for safer streets today as part of the charity Brake's Giant Walking Bus (see below for participating schools). They are joining more than 100,000 children across the UK taking part in the event, which calls on drivers to 'GO 20' – slow down to 20 or below around homes, schools and shops – to protect kids on foot and enable more to walk. The event also calls for more safety measures such as widespread 20 limits, pavements, paths and crossings.

In a survey by Brake of more than 450 kids from Wales taking part, children explained their need for safer streets to enable them to get out more on foot and bike. It found:

  • six in 10 (61%) think more kids would be able to walk or cycle to school if roads were safer
  • six in 10 (59%) say their route to school needs to be made safer
  • two in three (69%) want more paths, cycle paths and crossings in their neighbourhood they can use to walk or cycle to the park, shops or to see friends
  • more than half (55%) report being scared by traffic when walking or cycling in their neighbourhood.

Across Britain, almost as many primary school children are now driven to school as walk: 42% are driven, while 48% walk and 1% cycle [1]. Research shows parents' concerns for kids' safety are a barrier to getting more children walking and cycling [2], impacting on health and contributing to congestion and traffic danger.

Every school day in the UK, 23 children are run over and hurt when walking or cycling to or from school and four of these children are killed or suffer serious, sometimes life-long, injuries. That's 713 children killed or seriously injured walking or cycling to school each year [3]. Death on the road is the biggest non-medical killer of school aged children, greater than drowning, falls or accidental poisoning combined [4].

The GO 20 campaign – by Brake and a coalition of charities – calls for 20mph to become the norm in built-up areas, and appeals to drivers to slow down, to make roads safer for kids and adults on foot and bike. A recent World Health Organisation report on pedestrian safety urged widespread 20mph limits where people live, as they are proven to reduce casualties and encourage walking and cycling [5].

Julie Townsend, deputy chief executive of Brake, the road safety charity, said: "Many parents are in a difficult situation when it comes to letting their kids walk or cycle, often forced to weigh up the benefits of their kids being active and getting out and about with the risk of their child being knocked down and hurt. We need to make it easier for them by making roads safer for children and people of all ages, to help kids have the fun, active childhood they deserve – and a proven way to do this is to reduce traffic speeds. We're appealing to drivers to listen to the thousands of kids marching today, and take the simple step of slowing down to 20mph or less around homes, schools and shops. It's a case of putting kids before getting there a few minutes faster. We're also urging government – and more local authorities in Wales – to work towards 20mph being the norm across all our communities, to help kids get walking without being put in danger."

About Giant Walking Bus

Brake's Giant Walking Bus is an annual event in primary schools where children learn about traffic pollution and danger, and transport choices. Schools taking part get their kids to march (in a crocodile of supervised kids, holding hands on safe pavements, or around the school's grounds) which gives kids a voice, helping them tell drivers to slow down and look out for people on foot. Kids can be sponsored to take part, helping fund Brake's campaigns and services for families bereaved and injured by road crashes.

About the GO 20 campaign

GO 20 is a coalition campaign backed by 11 charities calling for all our communities to GO 20, on the basis that GOing 20 means:

  • Fewer casualties: at 20, drivers have more time to react and stop in time if they need to. Studies show when 20 limits replace 30, it means fewer casualties among pedestrians and cyclists [6].
  • More walking and cycling: danger from traffic is a major barrier in enabling more people to walk and cycle. Town and city-wide 20 limits have resulted in more people walking and cycling [7].
  • Healthier, happier people: More walking and cycling means healthier people, and more enjoyable outdoors activity for kids and adults. It helps communities interact and be communities.
  • Less pollution: GOing 20 means lower emissions from vehicle journeys [8]. Plus if more people can switch their commute or school run to foot or bike, it means less polluting traffic.
  • Lower costs: Poor health from inactivity costs society dearly [9]. Road casualties cost even more, due to the suffering and burden on health and emergency services [10]. Preventing casualties and improving health means GOing 20 pays for itself many times over [11]. It also helps people save money by choosing the cheapest ways to get about: foot and bike.

Read more about the case for GO 20.

Advice for parents

Deciding at what age to let children walk or cycle to school unsupervised is a difficult decision for many parents, who are faced with having to weigh up the benefits of their child living an active lifestyle with the threat of their child being hurt by traffic. Research shows many are put off letting their child get out and about by traffic danger [12]. Making roads safer helps more parents to let kids walk or cycle.

Parents who are worried that their child's route to school isn't safe enough have a number of options. If it's possible, they could walk with their child to school, helping to keep them safe, or set up a walking bus with the help of other parents. They could also work with the school to set up a local campaign for safer roads, calling for measures such as a 20mph limit, crossings, pavements and paths. They can also check if their child's school runs practical pedestrian and cyclist training, and encourage them to contact the local authority to provide this if they don't.

Read more advice for parents.

Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (18-24 November 2013), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

End notes:

[1] National Travel Survey 2009-10, Department for Transport, 2012

[2] Survey of 1,000 parents of children under 16 conducted by Redshift research on behalf of Brake and Churchill Car Insurance in March 2012

[3] Reported road casualties Great Britain annual reports 2011, Department for Transport 2012, and Police recorded injury road traffic collisions and casualties Northern Ireland annual report 2011, Police Service of Northern Ireland, 2012. 190 school days a year.

[4] Death registrations in England and Wales: Table 5 Deaths by age, sex and underlying cause, 2011 registrations

[5] Pedestrian safety: a road safety manual for decision makers and practitioners, World Health Organisation, 2013

[6] For example, 20mph speed reduction initiative, Scottish Executive Central Research Unit, 2001; 20mph Speed Limit Pilots Evaluation Report, Warrington Borough Council, 2010

[7] Where widespread 20 limits have been introduced levels of walking and cycling increased by 20% Citywide Rollout of 20mph speed limits, Bristol City Council Cabinet, 2012

[8] Environmental effects of 30 km/h in urban areas – with regard to exhaust emissions and noise, The Swedish National Road and Transport Research Institute, 1999

[9] The annual costs of physical inactivity in England are estimated at £8.2 billion. At least five a week - evidence on the impact of physical activity and its relationship to health - a report from the Chief Medical Officer, Department of Health, 2004

[10] Road casualties in Britain cost an estimated £34.8billion in 2011, due to the burden on health and emergency services, criminal justice costs, insurance payouts, and human costs. Reported road casualties Great Britain annual reports 2011, Department for Transport, 2012

[11] In Bristol, 20mph resulted in a massive return on investment because of cost savings to the health service through increased physical activity. They used the World Health Organisation's Health Economic Assessment Tool to estimate the changes in costs. They found for every £1 spent they saw a return of £24.72 through increased walking and £7.47 through increased in cycling. Citywide Rollout of 20mph speed limits, Bristol City Council Cabinet, 2012. Reducing speeds in urban environments reduces casualties. For each 1mph speed reduction, casualties decrease by 5%, The effects of drivers' speed on the frequency of road accidents, Transport Research Laboratory, 2000, fewer crashes reduces the burden on the NHS, emergency services and local economy. Each death on roads costs £1.7 million and each serious injury costs £190,000, Reported road casualties Great Britain 2011, Department for Transport, 2012

[12] Survey of 1,000 parents of children under 16 conducted by Redshift research on behalf of Brake and Churchill Car Insurance in March 2012