Articles Tagged ‘churchill - Brake the road safety charity’

Beep Beep! campaign urges drivers to slow down to save little lives, as three in five parents report speeding around their child’s school

Wednesday 18 March 2015

Brake, the road safety charity
news@brake.org.uk 

Road safety charity Brake and Churchill Insurance are urging drivers to ‘go 20’ and take more care in communities, as their latest survey puts the spotlight on irresponsible driving around schools and nurseries. Three in five parents (59%) reported witnessing speeding outside their child’s school or nursery in the past year, with the same number (60%) also reporting drivers pulling out or turning without looking properly.

The findings come as up to 26,000 tots across the UK take part in the first national Beep Beep! Day of 2015, a road safety project for nurseries and infant schools run by Brake and Churchill and aimed at helping keep young children safe on the roads. See the Beep Beep Day! launch video and photos.

Brake and Churchill’s survey of 1,000 parents of 5-11 year olds also found:

  • Nearly half (47%) reported distracted driving, such as drivers on phones, around their child’s school.
  • Two thirds (65%) reported inconsiderate or illegal parking around their child’s school.
  • Three in 10 (30%) had witnessed children not being secured properly in child restraints.

Worryingly, there are indications that parents themselves could be part of the problem. A third (32%) admitted they don’t drive more safely, for instance by slowing down and looking more than usual, near schools and nurseries, and a quarter (24%) admitted they don’t even do so around their child’s own school or nursery. Three in five also admitted they don’t take more care around homes (62%) or shops (60%).

As well as teaching children aged two to seven road safety basics, Brake’s Beep Beep! Days raise awareness among parents and drivers about how they can keep kids safe. As this year’s project kicks off, Brake and Churchill are appealing to all drivers, including parents, to take responsibility for children’s safety to help prevent the six child deaths and serious injuries that happen on UK roads every day [1].

In particular, drivers are being asked to stick to 20mph or below around schools, nurseries, homes and shops, to protect children and others on foot or bike.Find out aboutBrake’s GO 20 campaign.

Julie Townsend, deputy chief executive, Brake, said:“All children have the right to a healthy life, and to be able to play safely – rights that are universally enshrined in the UN convention on the rights of the child. And yet, in the UK, one of the most developed countries in the world, our children are often denied these rights because of the lethal danger posed by fast traffic and careless driving. That’s why, in a year when the UN is asking people across the world to help #SaveKidsLives on roads, we’re calling on UK drivers to take the lead in making roads safer for children – by going 20mph or less and taking more care in communities. As well as educating kids about road danger, we hope the Beep Beep! Day project will serve as an inspiration for parents and drivers to help reduce that danger.”

Steve Barrett, head of Churchill Car Insurance, said: “We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each day. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

REGISTER! 

Nurseries, playgroups, child-minders, infant schools and children’s centres can sign up now to run a Beep Beep! Day. Register online to receive a free electronic resource pack, or purchase a bumper hard-copy pack for £12.60 (inc VAT), including posters, stickers, certificates, activity sheets, road map and hand print poster. Go to www.brake.org.uk/beepbeepday, call 01484 550061 or emailbeepbeep@brake.org.uk.

About Beep Beep! Day

In 2014, 15,000 children took part in a Beep Beep! Day. Brake encourages nurseries, playgroups, infant schools, children's centres and childminders to run the event on one of three dates – in 2015, these are 18 March, 8 July and 15 November – or on whatever day is best for them. Nurseries receive a free electronic pack with downloadable resources, or can buy a bumper hard-copy pack for £12.60 (inc VAT) to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying 'We hold hands', experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children. Sponsorship raised by children helps Brake provide support for families bereaved and injured by road crashes and run community road safety campaigns.

See www.brake.org.uk/beepbeepday.

Advice for parents

When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least eight, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

See www.brake.org.uk/families.

Full results

These results, released today (Wednesday 18 March 2015), are from a survey of 1,000 parents of children aged 5-11, conducted by independent survey company Surveygoo in March 2015.

Q1. Do you drive more safely (e.g. slowing down and looking around more) around the following? (tick all that apply)

  • Your own child’s school or nursery – 76%
  • Other schools and nurseries – 68%
  • Leisure facilities (e.g. parks, playgrounds, sports facilities) – 50%
  • Shops – 40%
  • Homes – 38%
  • None of the above – 15%

Q2. Have you witnessed any of the following bad driving behaviour around your child(ren)’s school or nursery in the past year? (tick all that apply)

  • Speeding – 59%
  • Pulling out/turning without looking properly – 60%
  • Inconsiderate/illegal parking – 65%
  • Road rage – 33%
  • Distracted driving (e.g. on phones) – 47%
  • Children not belted up properly in child restraints – 30%
  • None of the above – 11%

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Follow Brake on Twitter or Facebook. Follow Julie Townsend on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and UK Insurance Limited are both part of Direct Line Insurance Group plc. Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com.

End notes

[1]In 2013, there were 2,053 children (ages 0-15) killed or seriously injured on UK roads. Reported Road Casualties Great Britain: 2013 Annual Report, Department for Transport, 2014.Police Recorded Injury Road Traffic Collision Statistics: 2013 Key Statistics Report, Police Service of Northern Ireland, 2014.

Brake urges early years educators to register to take part in a fun Beep Beep! Day and to campaign for drivers to help save little lives

Wednesday 25 March

Brake, the road safety charity
news@brake.org.uk

Early years educators are being encouraged to take part in a Beep Beep! Day by Brake, the road safety charity. The day, supported by Churchill Insurance, helps to teach children road safety basics and remind parents and drivers of their responsibility to help protect children when driving.

Childminders or nurseries can register to receive a free email resource pack with downloadable resources to run a great event, or buy one of Brake’s bumper resource packs including balloons, posters, stickers and certificates, a large road map and activity cards for £12.60 including postage. 26,000 tots across the UK were registered to take part in the first national Beep Beep! Day in March 2015. The next dates are 8 July and 25 November, during Road Safety Week. Early years educators can choose to run their event on one of these national days or at any other time of the year.

Seepictures of Beep Beep! Days from 18 March and ournew video advert. Flyers and further images are available on request by emailingpgoose@brake.org.uk.

As part of the first national day on 18 March, Brake and Churchill Insurance urged drivers to ‘go 20’ and take more care in communities, as their latest survey puts the spotlight on irresponsible driving around schools and nurseries. Three in five parents (59%) reported witnessing speeding outside their child’s school or nursery in the past year, with the same number (60%) also reporting drivers pulling out or turning without looking properly.

Brake and Churchill’s survey of 1,000 parents of 5-11 year olds also found:

  • Half (47%) reported distracted driving, such as drivers on phones, around their child’s school.
  • Two thirds (65%) reported inconsiderate or illegal driving around their child’s school.
  • Three in 10 (30%) had witnessed children not being secured properly in child restraints.

Worryingly, there are indications that parents themselves could be part of the problem. A third (32%) admitted they don’t drive more safely, for instance by slowing down and looking more than usual, around schools and nurseries, and a quarter (24%) admitted they don’t even do so around their child’s own school or nursery. Three in five also admitted they don’t take more care around homes (62%) or shops (60%).

As well as teaching children aged two to seven road safety basics, Brake’s Beep Beep! Days raise awareness among parents and drivers about how they can keep kids safe. This year, Brake and Churchill are appealing to all drivers, including parents, to take responsibility for children’s safety, and help prevent the six child deaths and serious injuries that happen on UK roads every day [1].

In particular, drivers are being asked to stick to 20mph or below around schools, nurseries, homes and shops, to protect children and others on foot or bike.Find out aboutBrake’s GO 20 campaign.

Julie Townsend, deputy chief executive, Brake, said:“All children have the right to a healthy life, and to be able to play safely – rights that are universally enshrined in the UN convention on the rights of the child. And yet, in the UK, one of the most developed countries in the world, our children are often denied these rights because of the lethal danger posed by fast traffic and careless driving. That’s why, in a year when the UN is asking people across the world to help #SaveKidsLives on roads, we’re calling on UK drivers to take the lead in making roads safer for children – by going 20mph or less and taking more care in communities. As well as educating kids about road danger, we hope the Beep Beep! Day project will serve as an inspiration for parents and drivers to help reduce that danger.”

Gus Park, director ofChurchill Car Insurance, said: “We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each day. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

REGISTER! 

Nurseries, playgroups, child-minders, infant schools and children’s centres can sign up now to run a Beep Beep! Day. Register online to receive a free electronic resource pack, or purchase a bumper hard-copy pack for £12.60 (inc VAT), including posters, stickers, certificates, activity sheets, road map and hand print poster. Go to www.brake.org.uk/beepbeepday, call 01484 550061 or emailbeepbeep@brake.org.uk.

About Beep Beep! Day

In 2014, 15,000 children took part in a Beep Beep! Day. Brake encourages nurseries, playgroups, infant schools, children's centres and childminders to run the event on one of three dates – in 2015, these are 18 March, 8 July and 15 November – or on whatever day is best for them. Nurseries receive a free electronic pack with downloadable resources, or can buy a bumper hard-copy pack for £12.60 (inc VAT) to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying 'We hold hands', experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children. Sponsorship raised by children helps Brake provide support for families bereaved and injured by road crashes and run community road safety campaigns.

See www.brake.org.uk/beepbeepday.

Advice for parents

When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least eight, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

See www.brake.org.uk/families.

Full results

These results, released today (Wednesday 18 March 2015), are from a survey of 1,000 parents of children aged 5-11, conducted by independent survey company Surveygoo in March 2015.

 

Q1.      Do you drive more safely (e.g. slowing down and looking around more) around the following? (tick all that apply)

  • Your own child’s school or nursery – 76%
  • Other schools and nurseries – 68%
  • Leisure facilities (e.g. parks, playgrounds, sports facilities) – 50%
  • Shops – 40%
  • Homes – 38%
  • None of the above – 15%

 

Q2.      Have you witnessed any of the following bad driving behaviour around your child(ren)’s school or nursery in the past year? (tick all that apply)

  • Speeding – 59%
  • Pulling out/turning without looking properly – 60%
  • Inconsiderate/illegal parking – 65%
  • Road rage – 33%
  • Distracted driving (e.g. on phones) – 47%
  • Children not belted up properly in child restraints – 30%
  • None of the above – 11%

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Follow Brake on Twitter or Facebook. Follow Julie Townsend on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

 

Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and UK Insurance Limited are both part of Direct Line Insurance Group plc. Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com.

 

End notes

 [1] In 2013, there were 2,053 children (ages 0-15) killed or seriously injured on UK roads. Reported Road Casualties Great Britain: 2013 Annual Report, Department for Transport, 2014.Police Recorded Injury Road Traffic Collision Statistics: 2013 Key Statistics Report, Police Service of Northern Ireland, 2014.

Charity calls for safer streets for families, as survey reveals walking and cycling worries

Friday 26 September 2014

Brake, the road safety charity
news@brake.org.uk 

The charity Brake and Churchill Insurance are appealing for safer streets for families, as their survey out today finds two thirds (64%) of the driving public think local roads are at least partially unsafe for families to walk and cycle. The findings come as thousands of tots across the country gear up to take part in Brake and Churchill's national road safety project for nurseries and pre-schools, Beep Beep! Day, as part of a campaign to save little lives.

Brake and Churchill's survey of 1,000 drivers also finds:

  • Almost one in six (16%) have had a near miss with someone on foot or bike in the past 12 months;
  • More than three in five (62%) themselves worry about being hit by traffic when they're on foot in their area.

As thousands of youngsters start learning about the risks on roads, Brake and Churchill are issuing an appeal to drivers to realise that children's safety is in their hands and join their movement to save little lives. In particular, they are highlighting that drivers can make a huge difference to the safety of families on foot and bike by slowing down to 20mph around nurseries, homes, schools and shops.

Beep Beep! Days involve children aged two to seven at pre-schools, nurseries, and children's centres learning the road safety basics through fun activities, and raising awareness among parents and drivers about keeping kids safe, using advice and resources from Brake. Most Beep Beep! Days happen in the autumn, and more than 32,500 children are registered to take part over the coming months. Nurseries can find out more and register at www.brake.org.uk/beepbeepday

Concerns about family road safety are justified: traffic is the second biggest killer of children in the UK, and the biggest non-medical killer [1]. In 2013, 48 children were killed and 1,932 seriously injured on UK roads: that's five under-16s seriously hurt or killed each day [2]. The overwhelming majority of children killed or seriously injured on roads (83%) are on foot or bike [3].

As well as calling on drivers to slow down to help protect families, Brake is also campaigning for a safer road environment for kids and adults on foot and bike through its GO 20 campaign.

Julie Townsend, deputy chief executive, Brake, said: "It's vital we make our roads safer for families and people of all ages to walk and cycle, and drivers can help bring this about. It is unacceptable that five children are seriously injured or killed each day on our roads, and it is unacceptable to deny any child a healthy, active upbringing because of local dangers. Our survey reveals that drivers acknowledge the risks families face on roads – but we also need drivers to realise the difference they personally can made, and always drive as though a child could run out unexpectedly. As thousands of tots gear up to take part in a Beep Beep! Day this autumn, to start learning about dangers on roads, we're appealing to drivers everywhere to help reduce those dangers: slow down to 20mph in communities to help save little lives. We're also urging more pre-schools and nursery to register to be part of this important project."

Gus Park, director of Churchill Car Insurance, said: "We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each day. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about."

REGISTER! Nurseries, playgroups, childminders, infant schools and children's centres can sign up now to run a Beep Beep! Day and receive a FREE bumper resource pack, including posters, stickers and activity ideas. Go to www.brake.org.uk/beepbeepday, call 01484 550061 or email beepbeep@brake.org.uk

About Beep Beep! Day
In 2013, 27,000 children took part in a Beep Beep! Day. Nurseries, playgroups, children's centres and childminders can run a Beep Beep! Day on whatever day is best for them, although most take place during the autumn, including many in Road Safety Week (17-23 November 2014). Nurseries receive a pack of resources to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying 'We hold hands', experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children.

Sponsorship raised by children taking part helps Brake provide support services for families bereaved and injured by road crashes and run community road safety campaigns.

Advice for parents
When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least eight, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

Full results
These results, released today (Thursday 11 September 2014), are from a survey of 1,000 drivers conducted by Surveygoo.

Q1. Do you think families in your local area are able to walk and cycle without being endangered by fast traffic?

  • Yes - it is safe for families to walk and cycle in most or all of the local area: 36%
  • Partly - it is safe for families to walk and cycle in some parts of the local area: 57%
  • No - it is not safe for families to walk and cycle in most or all of the local area: 7%

Q2. In the past 12 months, have you had a near miss or collision with a pedestrian or cyclist, including where you've had to stop or swerve suddenly?

  • I have not hit someone, but I have had at least one near-miss: 13% (18% male, 10% female)
  • I bumped into someone but they weren't hurt: 2% (3% male, 1% female)
  • I hit someone and they suffered minor injuries: 1% (1% male, 1% female)
  • I hit someone and they had to go to hospital, but recovered: 0%
  • I hit someone and they suffered serious or long-term injury: 0%
  • I've been hit while on foot or bicycle myself: 3% (4% male, 3% female)
  • No, never: 82% (75% male, 86% female)

Q3. When you are on foot in your area, do you ever worry about being hit by traffic?

  • I worry every time I walk in my area: 4%
  • I worry often, but not every time: 10%
  • I worry occasionally: 48%
  • I never worry when walking: 34%
  • I never/hardly ever walk in my area - it is too dangerous: 1%
  • I never/hardly ever walk in my area - for other reasons: 3%

Brake
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Churchill
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and UK Insurance Limited are both part of Direct Line Insurance Group plc.
Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com

End notes
[1] Death registrations in England and Wales: table 2: deaths by age, sex and underlying cause, 2013 registrations, Office for National Statistics, 2014
[2] Reported road casualties in Great Britain: main results 2013 report, Department for Transport, 2014
[3] Reported road casualties in Great Britain: main results 2013 tables (table RAS30002), Department for Transport, 2014

Charity calls on nurseries: run a Beep Beep! Day this Spring to save little lives

11 April 2014

Brake, the road safety charity
news@brake.org.uk

Anyone working with children aged two to seven can host a Beep Beep! Day on a day of their choice, as part of this UK-wide initiative by Brake andChurchill Car Insurance, which involved 27,000 children last year.

Beep Beep! Days involve running creative, educational activities using guidance and resources from Brake, such as creating a poster of hand prints saying ‘we hold hands’, singing road safety songs and baking traffic light biscuits. The activities teach tots the road safety basics and encourage parents to consider the vital steps they need to take to keep their family safe. Children taking part can raise funds in support of Brake’s work campaigning for safer roads and supporting bereaved and injured crash victims.

Beep Beep! Days are also a great way for nurseries, playgroups and parents to get behind Brake’s GO 20 campaign.GO 20 calls for safer roads in communities so families can walk and cycle for their health, enjoyment and sustainable travel. Brake is calling for action from authorities to make walking and cycling safer, and appealing to drivers to slow down to 20mph around homes, schools and shops.Brake can send out a GO 20 press release to local media for Beep Beep! Day participants, to get the message out.

REGISTER!Nurseries, playgroups, childminders, infant schools and children’s centres can sign up now to run a Beep Beep! Day and receive a FREE bumper resource pack, including posters, stickers and activity ideas. Go towww.brake.org.uk/beepbeepday,call 01484 559909 or emailbeepbeep@brake.org.uk.

Julie Townsend, Brake deputy chief executive, says:As the weather warms up and more families start getting out and about, spring is an ideal time for nurseries and playgroups to promote road safety, to help save little lives. Organising a Beep Beep! Day is a fun, simple way to teach tots and infants the road safety basics, plus it’s great for persuading parents and everyone in the area that protecting children on roads is vital. Brake provides a bumper pack of resources to help you run a great Beep Beep! Day and get the road safety message out. We can also help publicise your event through local media, appealing to drivers to slow down to protect families in your community. We’re calling on anyone who works with two to seven year-olds to register to be part of this life-saving initiative.”

Steve Barrett, head of Motor new business at Churchill Insurance, said: “We are proud to once again be supporting Beep Beep! Day, an initiative that helps hundreds of nurseries and playgroups across the UK raise awareness about road safety. Too many children are injured or killed on our roads each day. Beep Beep! Day is a great way to start educating tots and infants on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

About children’s road safety
Traffic is the second biggest killer of children, and the biggest non-medical killer [1]. In 2012, 61 children were killed and 2,211 were seriously injured on UK roads: that’s six under-16s seriously hurt or killed each day. The majority (85%) of children killed or seriously injured on roads are on foot or bicycle [2].

About Brake
Brake is an independent road safety charity, originating in the UK in 1995 and now with domestic operations in the UK and New Zealand, and working globally to promote action on road safety.

Brake exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use and effective road safety policies. We do this through national campaigns,community education, a Fleet Safety Forum, services for road safety practitioners, and by coordinating the UK’s flagship road safety event every November, Road Safety Week.Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.


Churchill
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc. 

Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com

End notes
[1 ]Death registrations in England and Wales: Table 2 Deaths by age, sex and underlying cause, 2010 registrations, ONS, 2011
[2] Reported Road Casualties Great Britain 2012 annual report, Department for Transport, 2013

Schools & communities

Working in partnership with Churchill Lollipoppers

Schools, nurseries, colleges and community groups can make a huge difference to road safety. By speaking out together about the need for safer streets and safer road use, we can make our communities safer, nicer and greener, help people to live active lifestyles, and stop needless tragedies before they happen.

Here are some of the main ways you can get involved:

Road Safety Week

Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake and involving thousands of schools, organisations and communities each year.

To take part and register for your free action pack, please visit www.roadsafetyweek.org.uk.

Schools

Road safety is a great subject in which to engage children and young people. It's a subject even the youngest children know something about because everyone uses roads, and road danger impacts on everyone. It’s also a vitally important subject.

Road crashes are a major cause of death and injury among the young, with the risk rising as children reach secondary school age and have more independence. Danger from traffic is also a big factor in whether children and young people are able to walk and cycle to school, to the park or to see friends, and therefore their ability to be healthy and socially active.

Our guide to teaching road safety has ideas for lessons and activities for children and young people aged 2 to 18, including some that can be run in assemblies or citizenship lessons, and some that can be incorporated into subjects like Maths, Science, Drama and English.

Churchill kids logoPre-schools

Hundreds of nurseries, pre-schools and children's centres run Beep Beep! Days each year using resources from Brake. These fun days teach tots and infants road safety basics while raising awareness among parents.

Kids walk logo

Primary schools

Brake’s Kids Walk sees thousands of children aged 4-11 from across the country put their best feet forward to promote road safety and the health and planet-saving benefits of walking. Teachers get free resources to help run their event, including lesson and assembly slides, posters, banners and activity sheets.

 

Secondary schools

If you teach or work with young people, you can help them understand the issues around road safety and sustainable travel, make safe and sustainable choices, and speak out for responsible road use. Use our online resources, including posters, interactive tools and videos, or order our hard copy resources including posters, leaflets and a DVD.

Families

Many families have concerns about road safety, from being able to walk and cycle safely in your community – and deciding whether to allow your child to walk or cycle alone – to concerns about teenagers being in danger as passengers or new drivers. To get involved and champion road safety in your family, please click here.

Communities

Are you worried about road danger in your area? Are local people crying out for lower speed limits or better pavements, paths and crossings? Get campaigning, with our advice, and make your streets safer.

Fundraising

Fundraise for Brake:help us continue our vital work by running a local fundraiser, which can help raise awareness about road safety too. See our fundraising ideas.

Use our road safety resources

We have a great range of road safety resources (some available free of charge) available to order or download from our online shop. You'll also find road safety advice on different topics here.

Keep in touch

If you would like to receive information about other opportunities and events please sign up at our preference centre. You can also follow us on Facebook or Twitter.

lollipoppers

Could your school benefit from a Lollipop person? Nominate your school today .