Articles Tagged ‘employer - Brake the road safety charity’

Be a Road Safety Superhero!

Road safety superheroTeam up with our Pledge Squad and dress up as your favourite superhero to help spread the message of safe driving across the globe, while raising vital funds for Brake. Whether you put on a character t-shirt or a full costume, with your support, we can create a world of zero deaths or serious injuries on our roads.

Our Road Safety Superhero days are a simple and fun way to fundraise for Brake. Get together with your friends, your classmates or your office and encourage everyone to dress up as their favourite superhero. Your donations will go a long way to help Brake campaign for safer roads and support families who have lost a loved one in a road crash. You can run a Road Safety Superhero Day at any point throughout the year. Why not run one alongside Donate to Brake month (March); or during UN Global Road Safety Week (6-12 May 2019); and of course we have our UK Road Safety Week(18-24 November). Click the button to register for your free 2019 resource pack. 

Superhero register here 300x129Step one: Plan it

Choose a date to run your Road Safety Superhero day, and register online for your free resource pack by clicking above. The resource pack includes everything you will need to have fun in your office. Alternatively email superhero@brake.org.uk if you have any questions. Remind everyone the day before to come along dressed as their favourite superhero.

Step two: Do it

On the morning of your Road Safety Superhero day, encourage everyone to donate at least a pound for taking part. You could have a prize for the best outfit, or maybe a superhero parade in your office?

Step three: Share it

Take lots of photos and share them on social media. Make sure to tag Brake on Instagram and Twitter and use the hashtag #roadsafetysuperhero.

Step four: Donate it

You can pay any money raised to Brake by donating online or sending a cheque to Brake, PO Box 548, Huddersfield HD1 2XZ. Alternatively, you can pay by card over the phone by calling 01484 559909.

Brake calls for zero-tolerance on at-work drink- and drug-drivers

Wednesday 14 May 2014

Brake, the road safety charity
news@brake.org.uk

Employers are being urged to implement zero-tolerance policies on at-work drink- and drug-driving by road safety charity Brake, as a Brake and Licence Bureau survey finds fewer than half (44%) would dismiss an employee for driving over the legal alcohol limit.

Published today (14 May) in a report for employers with staff who drive for work by Brake's Fleet Safety Forum, the survey reveals:

  • More than half never test employees for alcohol (55%) or drugs (57%)
  • Four in 10 (44%) would dismiss an employee found driving over the legal limit for alcohol
  • Six in 10 (62%) take disciplinary action against employees found to have any amount of alcohol or illegal drugs in their system at work, but only three in 10 (30%) would dismiss employees for this
  • Fewer than half (47%) educate drivers on the risks of drug-driving, and only slightly more (50%) educate drivers on the risks of drink-driving.

It is vital that any employer with staff who drive for work takes steps to prevent drink and drug driving. Drink-driving accounts for one in six UK road deaths [1], and even very small amounts of alcohol impair driving [2]. Research suggests almost a quarter (24%) of road deaths in the UK involve at least one illegal drug or medicine [3].

Previous Brake research has found people who drive for work are susceptible to these risks. They are more likely to admit to driving first thing after having drunk a lot of alcohol the night before, and to driving after taking illegal drugs, than drivers who do not drive for work [4].

The survey also found many employers don't have crucial practices in place to manage other fitness drive issues, like tiredness, stress and poor eyesight, which can lead to devastating and costly crashes:

  • Only four in 10 (42%) regularly review schedules and workloads to ensure drivers are not put under undue pressure that could lead to stress or tiredness
  • Only six in 10 (60%) stipulate that employees should stop and rest if they feel sleepy at the wheel
  • Only one in four (25%) require staff who drive for work to have a full eyesight test every two years.

Brake is urging all employers with staff who drive for work – whether they have a fleet of commercial vehicles, company cars, or staff driving their own vehicles on company time – to implement policies and procedures to ensure their drivers are sober, alert, not stressed or tired, and have good eyesight.

Steps such as introducing zero-tolerance policies on drink and drugs, requiring regular eye tests, and managing workloads and schedules, can help organisations prevent devastating crashes, reduce insurance and repair costs, and improve their reputation. See advice below. Employers can access more detailed advice from Brake by ordering the report and joining Brake's Fleet Safety Forum at www.brakepro.org/survey2014pt1.

Laura Woods, research and information officer at Brake, says: "It is desperately worrying that so many employers are lacking the tough approach needed to tackle drink and drug driving at work. This is highly dangerous, selfish risk-taking that should be treated as gross misconduct. People who drive for work should be clear that there is no safe amount to drink before driving – not a drop. We're appealing to all employers with staff who drive for work to ensure their drivers know the risks, know the rules, and know that breaking the rules will not be tolerated. Employers can use Brake's Fleet Safety Forum guidance to review their driving policies and practices, and ensure their drivers are always fit to drive."

Les Owen from Licence Bureau says: "Too many companies bury their head in the sand about road risk management, but this is not helping their business nor making our roads safer. This report identifies the state of companies' management of fitness to drive issues. Companies have a responsibility to manage the at-work safety of staff who drive just as much as staff performing construction, electrical, engineering or other duties, and should consider their corporate social responsibility when reading this report. If all employers acted positively, one step at a time, to implement the recommendations in this report it would make a big difference to road safety, result in fewer collisions, and benefit many businesses' bottom line. All companies can make a huge difference to safety by following these recommendations, whether they already engage with Brake or not."

Brake's advice for employers

Drink- and drug-driving are deadly risks. Any amount of alcohol or illegal drug use at work should be considered gross misconduct. This zero-tolerance policy should be supported by comprehensive alcohol and drugs education, covering such inadvertent risks as 'morning-after' drink driving, and the risks from medicines such as hayfever drugs. Workplace testing for drugs and alcohol will ensure employees are following the rules and help spot any problem drivers before they cause a crash.

Safe drivers are well-rested, alert, and stress-free. Employers should talk to their drivers about any health concerns, including stress from their work or home life, to flag up any problems that might affect their driving. It is also important to manage schedules to ensure drivers have sufficient rest time, and are not put under undue pressure that could cause stress or encourage them to take risks such as speeding.

Good eyesight is fundamental to safe driving, so employers should require drivers to have eye tests at least every two years, preferably funded by the organisation.

The Fleet Safety Forum survey report gives further guidance and best practice case studies in managing fitness to drive issues. Employers can order the report at www.brakepro.org/survey2014pt1

About the report

The survey results come from Brake and Licence Bureau's Fleet Safety Forum Survey Report Part One: Fit to Drive, released today (Wednesday 14 May 2014). 228 organisations that employ drivers responded to the survey, which was conducted online through SurveyMonkey.

Brake advises and supports companies to manage their road risk through its Fleet Safety Forum. The survey report is available for free to Fleet Safety Forum subscribers, or can be purchased for £5 by non-subscribers. Special offer: the first 25 non-subscribers to request the report through our online form will get a copy for FREE.

 

 

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, a Fleet Safety Forumpractitioner services, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

The Fleet Safety Forum is a not-for-profit service for fleet managers run by Brake. Subscribers receive: free and discounted access to Brake's professional events; free training in Brake's Pledge to stop dangerous and unnecessary driving; e-bulletins containing the latest initiatives and research in fleet and road safety from across the globe; password access to the Brake Professional website containing guidance for managers and a host of resources for drivers; and posters. Annual subscription costs £155 +VAT. Subscribe at www.brakepro.org, call +44 (0)1484 559909 or email professional@brake.org.uk.

End notes

[1] Reported road casualties in Great Britain: Estimates for accidents involving illegal alcohol levels, Department for Transport, 2013

[2] Official blame for drivers with very low blood alcohol content, University of California, 2014

[3] The incidence of drugs and alcohol in road accident fatalities, Transport Research Laboratory, 2001

[4] At-work drivers: drink and drugs, Brake and Direct Line, 2012

Essential guide to road safety for small businesses can help cut costs and save lives

Brake, the road safety charity, is calling on small businesses with employees who drive for work to explore how they can cut costs and improve road safety, using its free comprehensive guide. The guide is published through Brake's Fleet Safety Forum with the support of the Department for Transport.

At-work road crashes are estimated to cost UK employers £2.7 billion a year [1]. For any business with staff who drive for work, improving employees' safety on the roads is essential in bringing down costs and preventing catastrophe. Preventing crashes, bumps and scrapes can deliver multiple business benefits like lowering insurance premiums, improving reputation and staff morale, and reducing lost time.

The guide outlines practical, low-cost steps small businesses can take to save money, and protect their employees and the wider community from the devastation a crash can cause. It includes first steps in drawing up a policy and communicating safe driving messages to drivers, with sample policies and links to downloadable tools and further guidance.

It contains case studies from organisations that have successfully reduced their road risk and benefitted their business as a result. It covers how to: measure and benchmark fleet safety; gain senior buy-in; manage and reduce risk to drivers, vehicles, and journeys; and continually improve fleet safety.

To request a free copy of the guide, fill out a short form and it will be emailed to you instantly.

Laura Woods, research and information officer at Brake, said: "Ensuring the safety of staff driving on work time can deliver significant business benefits, including reduced insurance premiums and improved reputation. Driving is the riskiest thing most people do at work, so it's vital for businesses of any size to manage this risk. It can be daunting for smaller organisations to start putting in place effective fleet safety practices, but this guide sets out clearly where to begin and tried and tested methods. It also directs you to lots of useful tools available from Brake and other agencies. I would urge all small businesses with employees who drive on work time to use this guide to drive down their road risk, saving money and lives."

[1] Insurance for Small Businesses: a guide to protecting your business, Association of British Insurers, 2008.

Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaignscommunity education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Fleet drivers

National Accident Helpline is pleased to sponsor this page.

FleFleet driveret drivers are at the coal face of road safety. Whether you drive a 38 tonne truck or a delivery moped, you can make a difference on our roads. About one in three road deaths involves a vehicle being driven for work purposes and many more involve people driving to and from work.

Help stop the carnage by ensuring your driving is as safe as it possibly can be, and being an ambassador for safe driving. Start by signing our Pledge and reading the accompanying driver advice and encourage colleagues to do the same.

Help your employer prioritise fleet safety by encouraging them to join Brake Professional, our low-cost service giving road risk management advice on critical topics from driver tiredness to vehicle maintenance. Signing up often helps employers save money as well as protecting their staff and the public from potentially deadly crashes.

You can also encourage your employer or union to take part in Road Safety Week, an ideal time to raise awareness among staff about road safety and raise funds for Brake. 

Finally, help Brake's work to make roads safer and support bereaved and injured crash victims by fundraising for us, making a donation, and backing our campaigns. Thanks for your support!

This page is kindly sponsored by:

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Join us

joinboyBrake is reliant on volunteer support, donations and fundraising to enable us to work to end the carnage on roads, make communities safer, and care for people devastated by road death and injury.

Help us continue our important work by becoming a Brake supporter, by donating online or by text, calling 01484 559909, or sending a cheque payable to Brake to PO Box 548, Huddersfield HD1 2XZ. Or find out about give as you earn, in memoriam and wills and legacies. Thank you!

You can also support Brake through volunteering, campaigning or fundraising. Read our brochure to find out more.

There are also lots of ways to fundraise for us, while having fun and promoting road safety. Get ideas and email fundraise@brake.org.uk.

If you're an employer or road safety professional, find out how you can work with us through our partnership opportunities and subscribing to Brake Professional.

If you're a support professional working with suddenly bereaved victims, or an educator, sign up at our preference centre to hear more information and about upcoming events.

Whoever you are, stay up to date with our work, latest news and ways to support us, by signing up for our monthly email bulletin below, or follow us on Facebook or Twitter

Partnership Opportunities

There are a variety of ways in which your organisation can work with Brake to raise awareness about road safety in your community, secure brand exposure, market your products to fleet professionals, engage your drivers on the importance of road safety and provide volunteering opportunities for staff. For more information about the benefits available to corporate partners contact the corporate fundraising team on corporate@brake.org.uk or 01484 559909.

Follow the links below to read about Brake's recent activities with corporate partners:

Spring 2013

Summer 2012, Autumn 2012, Road Safety Week 2012, Winter 2012/13

Listed below are some of the ways in which you can work with Brake to raise awareness about road safety.

Support with PR and marketing campaigns:

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Why not work with Brake on a PR campaign designed to raise awareness about a specific aspect of road safety. The charity can provide a quote for your press release, a spokesperson for media interviews, and may also be able to involve one Brake's inspirational volunteers who has been affected by the issues involved. Read about Brake's partnership with Ultralase securing 18 radio interviews and coverage on BBC Breakfast to raise awareness about the vital importance of ensuring drivers have regular eye checks.

 

Pictured above; Brake's deputy chief executive being interviewed by BBC Breakfast during national Road Safety Week 2012.

Support embedding fleet safety policies and engaging drivers on the importance of road safety:

Want to learn how Tesco.com saved £1.5m a year by investing in driver training? Or how 3M embedded a distraction free culture within their vehicles without any loss of revenue? Brake can provide your organisation with access to conferences, awards, seminars and webinars which will share best practice from across the fleet industry.

The charity can also work with you to engage your drivers on road safety by writing articles for your internal newsletters and intranet sites, providing interactive resources and ideas for road safety activities and providing training on engaging drivers on the importance of driving safely. Read about Brake's partnership with Carey Worldwide Chauffered Services engaging drivers on road safety through Brake's Pledge.

Support coordinating a road safety initiative in your local community:

jet

There are a number of ways that Brake can work with your organisation to develop a community project designed to raise awareness about road safety and help reduce the appalling number of people killed and seriously injured in road crashes every year. For example, the charity can provide training to help your staff engage with young people on the importance of driving safely, provide links to schools who would be interested in working in partnership with your organisation, and promote your work through social media channels and the charity's campaigns bulletin. 

 

Pictured above; Ed Miliband attends a community road safety event organised by Brake and Jet.

Read about Brake's partnership with Autoglassengaging children on the importance of dressing brightly on dark evenings.

Support with marketing your product to fleet professional

nobby

Brake has a variety of opportunities for your organisation to market your products and services to the 1,500+ fleet professionals who subscribe to the Fleet Safety Forum. Brake is currently seeking sponsors for webinars, seminars and conferences which share best fleet safety practice across the industry. There are also a variety of ways in which your organisation can get involved in our conference and awards.

Pictured above; Martin 'Nobby' Clarke, driver development manager at Balfour Beatty Fleet Services, picks up Brake's lifetime achievement award in June 2012.