Articles Tagged ‘Kid's Walk - Brake the road safety charity’
On 15 June 2016 over 25,000 children from schools across the UK walked for safer roads, to encourage drivers to GO 20 around schools, homes and shops to protect children and other cyclists and pedestrians. The event also promoted the benefits of walking and cycling, and raised awareness of the fact that in the UK every day four children are seriously hurt or killed while walking.
A big thank you to all the schools that took part, helping to teach pupils about road danger and the benefits of sustainable, active travel, promoting road safety to parents and drivers in the wider community, and raising valuable funds for Brake.
Read our full report on Brake's Giant Walk 2016.
The children at St John the Baptist C of E Primary School in Penistone had lots of fun showing off their posters as they walked around the local village. A local councillor and staff from their local Tesco store also joined them, encouraging drivers to slow down and supporting their message of not driving to school. Check them out in action in our 2016 video.
Pupils and parents from St John’s C of E Primary School in Harrow, London, joined forces to campaign for safer roads in their community. The children made their own placards and raised awareness in their local community, encouraging drivers to slow down. Teachers said they found it a really positive experience, bringing the school communities together to help raise awareness of road safety. Fantastically, alongside all of their hard work they raised more than £1000 for Brake!
Brake’s mascot Zak the Zebra joined more than 300 children from Neilston Primary School in Scotland. They learned about how to be safe on their walk before meeting up with another school and holding a mini road show. A local police officer talked about the importance of road safety and school principal teacher Jane McDermott said “Watching the children out in the village gives a great feeling of togetherness and community as well as promoting the importance of road safety.
At St Augustine’s Academy, Bedfordshire, in partnership with Dunstable Town Council, the children played road safety games and discussed how to be safe when crossing the road. They then created their own posters and used these, along with Brake’s, to take to the streets during a long two-mile walk to raise awareness of road safety in their local community. The children enjoyed using their posters to communicate important messages about slowing down to drivers and the young people who participated on the walk continued to learn about road safety at Junior Wardens - an after school programme.
Lots of laughs and fun was had at the 11th Walsall Rainbows in West Midlands. The girls really enjoyed learning about road safety all term and completed their road safety badge. They also made posters which they showed their parents and told them the importance of being safe on the roads. They loved getting their stickers for completing the walk and found the resources really informative.
River Beach Primary School didn’t let the soggy weather dampen their walk as they met in the morning and all walked to school together, campaigning for drivers to slow down. They were met at the school gates by their teachers, congratulating them on their walk before dispersing into class to continue their school day.
400 children took part at Carnmoney Primary School in County Antrim, Northern Ireland, who managed to raise a wonderful £381.60! Alongside their walk around the community where they campaigned for safer roads, they held different road safety activities within class. They also had a poster colouring competition and the winner got theirs made into a placard to carry on their walk!
Barmston Village School went on their walk outside of their school gates so that the local community in Durham could notice them. They took their ‘slow down’ banners, having lots of fun spreading the message of being safe around roads. In class they made their own posters on the different issues surrounding road safety and the importance of drivers slowing down on their roads.
In Liverpool, over 1000 children took part in road safety activities which emphasised the importance of St Margaret Mary’s Catholic Infant and Junior School’s Giant Walk. School Council Representatives met and discussed ideas to raise awareness of road safety prior to the event. A competition was launched to design the best road safety poster; these posters were used on the day to encourage drivers in their community to slow down. The children also had lots of fun chanting and making their voices heard. They even had their parents out campaigning while they stood opposite the school with their own posters and banners and invited families to complete a ‘Family Road Safety Pledge’ to show how everyone works together to ensure their children’s safety.
Red Oaks Primary School in Wiltshire took what they’d learnt throughout the year on road safety and incorporated it into their walk. Alongside their lessons on road safety and discussion on how to be safe and be seen in assembly, they took to the streets to tell drivers to slow down. They also raised £209.92 to help continue Brake’s work.
Local police officers visited Gayton Junior School in Derby on their Giant Walk to help their 360 children cross the road. The children’s parents also joined in, helping to raise awareness of the importance of slowing down. In preparation for their walk, the children made informative posters and discussed road safety in class. They raised a fantastic £115.15 for Brake!
Brake Zebras is a brand-new website for kids packed with films, games and activities, as well as advice and resources for parents and teachers. To access the website and find out more about our Kids' Walk, go to www.brakezebras.org
Thank you for registering for Brake's Kids Walk 2020.
Thank you for registering to take part in Brake’s Kids Walk on or around Wednesday 10 June 2020 (date TBC).
PLEASE NOTE:Your online action pack full of free resources will be available to download before your event. Keep an eye on our bulletins for more details.
Your printed action pack will be sent in the post around the same time.
A member of the Kids Walk team will also be in touch to make sure we have all the correct details.
In the meantime, if you have any queries please contact the team on 01484 550061 or email firstname.lastname@example.org.
Brake's Kids Walk also provides a fantastic opportunity to raise valuable funds for Brake.
You can either run the event as a sponsored walk or get your little ones to dress in their stripiest clothes and hold Wear Your Stripes Day.
More information about both options are in your action packs.
As a charity we rely heavily on donations to aid our work in supporting road crash victims and campaigning for safer roads, so even a small donation makes a big difference!
This project is kindly sponsored by:
To help schools in Wales engage their children, we have created additional resources in the Welsh language. These can be displayed alongside resources in English to help children understand these important words in both languages.
Mae Brake's Kids Walk yn ffordd gwych o alluogi plant i roi eu traed un o flaen y llall er mwyn codi ymwybyddiaeth o ddiogelwch y ffordd yn y gymuned, drwy alw am lwybrau cerdded, llwybrau seiclo, mannau diogel i groesi, traffig araf a thraffig glân.
Click on the icons to download and print out the relevant materials to help you run activities or fundraise.
Promote your walk
On 13 June 2018 over 120,000 kids from schools across the UK walked for safer roads and to help Brake call for footpaths, cycle paths, safe places to cross, slow traffic and clean traffic; five important road safety messages so we can stop the 5 children who are being killed or hurt on our roads every single day! The event also promoted the benefits of walking and cycling to school within their community.
A big thank you to all the schools that took part, helping to engage pupils with road safety and the benefits of sustainable, active travel, promoting road safety to parents and drivers in the wider community, and raising valuable funds for Brake.
You can read our evaluation report here.
More than 450 children from Penshurst Primary School walked around their community in Hessle, Hull. They held a school assembly the week before the walk, ensuring the kids were engaged with road safety. The pupils then made their own banners, including Kids Walk placards, to take on the walk along with the Brake posters from the action pack. Pupils from Hessle High School, Brake mascot Zak the Zebra and a safety officer from Humberside Fire and Rescue Service joined the walk and helped the children to campaign for safer roads. Their activities were captured by ITV Calendar and many local radio stations. The children also raised £1,000 for Brake through sponsorship.
Pupils at Arthur Bugler Primary School in Essex raised £1,200 for Brake by getting friends and family to sponsor them for their Kids Walk. The school used the template sponsorship form in their action pack to encourage parents to give generously and support Brake’s work supporting road crash victims and campaigning for safer roads. The children carried banners and posters from their action pack during the walk, to show residents the things they need to keep them safe near roads. Brake mascot Zak the Zebra visited the school after the event to thank the children.
Corby Borough Council’s rural pride officer Suzanne Preston helped the children at Rockingham Primary School run their Brake’s Kids Walk. She was joined by their local neighbourhood wardens to talk to the kids about road safety. They ran an assembly for the school, talking about the health and planet-saving benefits of walking. During the walk, the kids were encouraged to hold up their hand when they spotted a road safety object.
“Brake’s Kids Walk provided a great way for us to discuss road safety from a different perspective and we helped make it relevant to the children's local area.” – Suzanne Preston, rural pride officer, Corby Borough Council.
Around 300 pupils from The Castle Primary School walked in crocodile formation around the school grounds to raise awareness of road safety in Tiverton, Devon. Children had banners and posters as they called for safer roads, so they can walk in their communities without fear of traffic and pollution. The school featured on their local BBC Spotlight evening news programme and also raised £217.34 for Brake.
“We have really appreciated having the opportunity to join in with such a worthwhile campaign. Keeping our children safe is paramount and this includes road safety.” - Sue Palk, high-level teaching assistant, The Castle Primary School
Children at St Helen’s Catholic Primary School in Barry, Wales, made full use of the bilingual resources provided in the Kids Walk action pack. They proudly held up banners and posters in Welsh and English to make sure the whole community was aware of what they want to keep them safe. The children also made their own banners, calling on adults to keep them safe when using roads. Posters about the benefits of walking to school were displayed around the school. While on the walk, children talked to residents about why they were taking part and the importance of road safety.
In Wrexham, St Christopher’s School held a Wear Your Stripes Day to raise funds for Brake. They also made traffic light biscuits and stripy cupcakes and collected sponsorship money for their walk, raising a fantastic £157 for Brake. In class they completed the action pack resources, to ensure that they were focused on road safety issues during their walk and made zebra masks to wear to look like our mascot Zak the Zebra.
The children and staff at Salisbury Primary School in London dressed in their stripiest clothes as they combined their Kids Walk with a Wear Your Stripes Day. The pupils designed their own banners and posters during classroom activities, before taking them on their walk to call for safer streets. They walked around the community close to their school to promote road safety measures such as 20mph speed limits and safe crossing places. Their fundraising activities helped raise £150 for Brake.
Pupils from St Colm’s High School in Draperstown, Northern Ireland, teamed up with their local primary school – St Mary’s Primary School – to help them with their walk. Pupils involved in both schools used the resources from the action pack to help inspire other pupils and the local community about what they want to see to make their roads safer. They organised a walk around the local town, displaying banners to help raise awareness of important road safety issues. They even helped out the community by carrying out a clean-up of the town, litter picking as they went on their walk and the school donated £50 to Brake.
PC Michael Goldie, school campus officer for Police Scotland, took Brake mascot Zak the Zebra on a tour of primary schools in East Renfrewshire. He visited Hillview, Neilston, St John’s, St Mark’s, and St Thomas’ primary schools, ensuring that more than 1,000 kids put their best feet forward to promote road safety and the health benefits of walking. PC Goldie delivered a number of assemblies before the pupils made their own posters and banners to take on the walk. Parents, volunteers from the local high school, school crossing officers from East Renfrewshire Council and emergency services joined the schools on their walks through the community. They walked to their local park to celebrate their achievements, where the police and fire services talked to the kids about road safety.
In Serrekunda, The Gambia, Save Life Gambia partnered with Maarif Turkish International School, the police and the WHO Country Office to run Brake’s Kids Walk. Parents joined the schoolchildren on their walk around the community, engaging them with road safety messages and calling for better safety measures to keep them safe from traffic. They printed out posters and banners from the online action pack and delivered an assembly, inspiring the children to talk more to adults about how they can keep them safe.
Thank you for registering to take part in Brake's Kids Walk, sponsored by Co-op Insurance, on or near Wednesday 13 June 2018.
Below is your free e-resource pack to help you run your walk and inspire children, aged 4-11, to get involved. These resources are to complement the hard copy ones that have been posted out to you.
Simply click on the icons to download and print out the relevant materials to help you run activities or fundraise.
To view these resources in Welsh click here.
Promote your walk
Assembly and lesson plans
Activity sheet and answer sheet
Many families have concerns about road safety, from being able to walk and cycle safely in your community - and deciding whether to allow your child to walk or cycle alone - to concerns about teenagers being in danger as passengers or new drivers.
Parents can use our advice for parents to help keep the whole family safe.
Kids can get road safety tips and access online games here.
There's also lots families can do to campaign for and champion road safety in your community, with Brake's help:
- Get local nurseries involved by encouraging them to run a road safety Beep Beep! Day, using a free resource pack from Brake
- Encourage primary schools to take part in Brake's Kids Walk
- Work with your local club, group or employer to run awareness-raising activities in Road Safety Week
- Start or join a local campaign, calling for lower speed limits, better enforcement, or pavements, paths and crossings. Use our campaigning advice to make things happen!
- Fundraisefor Brake to support our life-saving work, have fun and help raise awareness too. Get ideas.
Fundraising is fun! Raise funds for Brake while spreading important road safety messages within nurseries, schools or colleges and across the wider community.
There are lots of ways that you (educators, parents and community groups) can get involved. Follow the links below for a range of ideas.
Tell us about your own fundraising ideas or discuss your options, complete this quick form, or contact Lisa at email@example.com or on 01484 683294.
Brake's Kids Walk - join thousands of children in walking to call for safer driving
Bake for Brake - Bake yummy cakes and biscuits and sell to family and friends
Join us on a sponsored walk - a stroll around the local park with toddlers or a climb up a mountain, the choice is yours.
Collect for Brake - show your support and set up a collection box
Fun Fundraising - some fun ideas for the office or in your community.
Bolton West MP Julie Hilling has won Brake and Direct Line's 'Parliamentarian of the Month Award' for her work in promoting pedestrian safety in her constituency.
In the UK in 2009, 70 children were mown down and killed while walking or cycling and 2,470 children were left with serious injuries. Julie is working to prevent deaths and injuries like these in her constituency. Since her election to parliament in May 2010, Julie has been involved in three community road safety campaigns aimed at protecting vulnerable pedestrians, including school children.
Firstly, Julie gave her support to a resident led campaign for pedestrian guard rails next to a roundabout in Moss Bank Way, Bolton, after a spate of crashes. Julie wrote to the residents asking their views on the situation at the roundabout and was amazed by the level of public concern. More than 400 residents then joined together to demand action from Bolton Council, calling for barriers to protect pedestrians. Julie wrote out a letter for support of crash barriers to the site, unfortunately the council decided against the proposal of the barriers.
Then in June 2010 Julie was contacted by local campaigners who were concerned about the speed limit on the route from Lostock Lane to Chorley Road, Horwich. They were campaigning for the limit to be lowered from 50 mph to 40mph. In response, Julie went to see the road in question. She agreed that the speed limit was too high and traffic was too fast for safety. She urged officials at Bolton Council to lower the speed limit and put up more visible slow down signs. Although the speed limit hasn't been changed since the campaign speed limit signs have been moved to make them more visible to drivers.
In her third campaign since taking office, Julie took up the issue of children's safety near a local school. Concerned residents had contacted Julie for help; they wanted to make a dangerously narrow pavement safer for children to use on their way to The Gates Primary School. Parents voiced concerns that there isn't any protection between children and the traffic, and parents are unable to walk hand in hand with their children safely.
Julie has joined the campaign and, along with parents, teachers and residents, is calling for:
· an increase to the width of the pavement over the railway bridge;
· a pedestrian crossing near by to safeguard children and elderly residents;
· car parking restrictions on the road into the train station – currently parked cars on the pavement cause parents with prams to walk on the busy road.
Bolton Council has stated that they have found there to be few options for any improvements. However, this has not deterred Julie, who is determined to find a solution to protect her community. She has arranged a meeting with senior officials in Bolton Council's Highway Department and concerned residents to explore solutions.
Julie Hilling MP said: "There may not be an easy solution but that part of the road is very dangerous due to the narrow pavement; there are hundreds of mums and children coming and going and we really need to find a solution. What we do not want is for something terrible to happen before action is taken. I thank Brake for their recognition of these campaigns and their hard work protecting vulnerable road users."
Julie Townsend, Brake's campaigns director, said: "Julie is getting involved in some really important campaigns in her local area that aim to protect the most vulnerable road users, particularly children and families on foot. It is great to see an MP showing enthusiasm and commitment to road safety issues right from the outset. Traffic remains the biggest danger to children and young people, so it is wonderful that Julie is fighting so vigorously to ensure children can walk in safety in her constituency."
12 June 2013
Brake, the road safety charity
T: 01484 559909 E: news@brake org.uk
More than 100,000 kids from 600 schools across the UK are marching for road safety today as part of the charity Brake's Giant Walking Bus. The event aims to celebrate the benefits of walking and calls on drivers to 'GO 20' – slow down to 20 or below around homes, schools and shops – to protect kids on foot and enable more to walk. It also calls for more safe walking and cycling measures such as widespread 20 limits and safe pavements, paths and crossings.
In a survey by Brake of more than 11,000 kids taking part in the event, children explained their need for safer streets to enable them to get out more on foot and bike. It found:
- three quarters (76%) think more kids would walk or cycle to school if roads were made safer
- more than half (54%) say their route to school needs to be made safer for walking and cycling
- two in three (69%) want more paths, cycle paths and crossings in their neighbourhood they can use to walk or cycle to school, or the park, shops or to see friends
- one in three (33%) report being scared by traffic when walking or cycling in their neighbourhood.
Across Britain, almost as many primary school children are now driven to school as walk: 42% are driven, while 48% walk and 1% cycle . Research shows parents' concerns for kids' safety are a barrier to getting more children walking and cycling , impacting on children's health and contributing to congestion and traffic danger.
Every school day in the UK, 23 children are run over and hurt when walking or cycling to or from school and four of these children are killed or suffer serious, sometimes life-long, injuries. That's 713 children killed or seriously injured walking or cycling to school each year . Death on the road is the biggest non-medical killer of school aged children, greater than drowning, falls or accidental poisoning combined .
The GO 20 campaign – by Brake and a coalition of charities – calls for 20mph to become the norm in built-up areas, and appeals to drivers to slow down, to make roads safer for kids and adults on foot and bike. A recent World Health Organisation report on pedestrian safety urged widespread 20mph limits where people live, as they are proven to reduce casualties and encourage walking and cycling .
Julie Townsend, deputy chief executive of Brake, the road safety charity, said: "Many parents are in a difficult situation when it comes to letting their kids walk or cycle, often forced to weigh up the benefits of their kids being active and getting out and about with the risk of their child being knocked down and hurt. We need to make it easier for them by making roads safer for children and people of all ages, to help kids have the fun, active childhood they deserve – and a proven way to do this is to reduce traffic speeds. We're appealing to drivers to listen to the thousands of kids marching today, and take the simple step of slowing down to 20mph or less around homes, schools and shops. It's a case of putting kids before getting there a few minutes faster. We're also urging the government to work towards 20mph being the norm in all communities, to help kids everywhere get walking without being put in danger."
About Giant Walking Bus
Brake's Giant Walking Busis an annual event in primary schools where children learn about traffic pollution and danger, and transport choices. Schools taking part get their kids to march (in a crocodile of supervised kids, holding hands on safe pavements, or around the school's grounds) which gives kids a voice, helping them tell drivers to slow down and look out for people on foot. Kids can be sponsored to take part, helping fund Brake's campaigns and services for families bereaved and injured by road crashes.
A regional breakdown of results from the survey of children is available in the regional press releases, alongside further information about regional activities.
Read press releases for Scotland, Northern Ireland, Wales, South East, London, South, South West, East Anglia, East Midlands, West Midlands, Lincolnshire and Humberside, Yorkshire, North West, North East and Cumbria.
About the GO 20 campaign
GO 20is a coalition campaign backed by 12 charities calling for all our communities to GO 20, on the basis that GOing 20 means:
- Fewer casualties: at 20, drivers have more time to react and stop in time if they need to. Studies show when 20 limits replace 30, it means fewer casualties among pedestrians and cyclists .
- More walking and cycling: danger from traffic is a major barrier in enabling more people to walk and cycle. Town and city-wide 20 limits have resulted in more people walking and cycling .
- Healthier, happier people: More walking and cycling means healthier people, and more enjoyable outdoors activity for kids and adults. It helps communities interact and be communities.
- Less pollution: GOing 20 means lower emissions from vehicle journeys . Plus if more people can switch their commute or school run to foot or bike, it means less polluting traffic.
- Lower costs: Poor health from inactivity costs society dearly . Road casualties cost even more, due to the suffering and burden on health and emergency services . Preventing casualties and improving health means GOing 20 pays for itself many times over . It also helps people save money by choosing the cheapest ways to get about: foot and bike.
Advice for parents
Deciding at what age to let children walk or cycle to school unsupervised is a difficult decision for many parents, who are faced with having to weigh up the benefits of their child living an active lifestyle with the threat of their child being hurt by traffic. Research shows many are put off letting their child get out and about by traffic danger . Making roads safer helps more parents to let kids walk or cycle.
Parents who are worried that their child's route to school isn't safe enough have a number of options. If it's possible, they could walk with their child to school, helping to keep them safe, or set up a walking bus with the help of other parents. They could also work with the school to set up a local campaign for safer roads, calling for measures such as a 20mph limit, crossings, pavements and paths. They can also check if their child's school runs practical pedestrian and cyclist training, and encourage them to contact the local authority to provide this if they don't.
Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (18-24 November 2013), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
 Statistics requested from Department for Transport as part of National Travel Survey 2009-10
 Survey of 1,000 parents of children under 16 conducted by Redshift research on behalf of Brake and Churchill Car Insurance in March 2012
 Reported road casualties Great Britain annual reports 2011, Department for Transport 2012, and Police recorded injury road traffic collisions and casualties Northern Ireland annual report 2011, Police Service of Northern Ireland, 2012. 190 school days a year.
 Death registrations in England and Wales: Table 5 Deaths by age, sex and underlying cause, 2011 registrations
 Pedestrian safety: a road safety manual for decision makers and practitioners, World Health Organisation, 2013
 For example, 20mph speed reduction initiative, Scottish Executive Central Research Unit, 2001; 20mph Speed Limit Pilots Evaluation Report, Warrington Borough Council, 2010
 Where widespread 20 limits have been introduced levels of walking and cycling increased by 20% Citywide Rollout of 20mph speed limits, Bristol City Council Cabinet, 2012
 Environmental effects of 30 km/h in urban areas – with regard to exhaust emissions and noise, The Swedish National Road and Transport Research Institute, 1999
 The annual costs of physical inactivity in England are estimated at £8.2 billion. At least five a week - evidence on the impact of physical activity and its relationship to health - a report from the Chief Medical Officer, Department of Health, 2004
 Road casualties in Britain cost an estimated £34.8billion in 2011, due to the burden on health and emergency services, criminal justice costs, insurance payouts, and human costs. Reported road casualties Great Britain annual reports 2011, Department for Transport, 2012
 In Bristol, 20mph resulted in a massive return on investment because of cost savings to the health service through increased physical activity. They used the World Health Organisation's Health Economic Assessment Tool to estimate the changes in costs. They found for every £1 spent they saw a return of £24.72 through increased walking and £7.47 through increased in cycling. Citywide Rollout of 20mph speed limits, Bristol City Council Cabinet, 2012. Reducing speeds in urban environments reduces casualties. For each 1mph speed reduction, casualties decrease by 5%, The effects of drivers' speed on the frequency of road accidents, Transport Research Laboratory, 2000, fewer crashes reduces the burden on the NHS, emergency services and local economy. Each death on roads costs £1.7 million and each serious injury costs £190,000, Reported road casualties Great Britain 2011, Department for Transport, 2012
 Survey of 1,000 parents of children under 16 conducted by Redshift research on behalf of Brake and Churchill Car Insurance in March 2012
Primary schools have just six weeks to get involved with a new road safety project that focuses on giving children the right to walk safely in their communities.
Brake’s Kids Walk, in partnership with Co-op Insurance, will see thousands of children, aged 4-11, put their best feet forward to promote road safety and the health and planet-saving benefits of walking.
The short, supervised walks will take place on Wednesday 13 June 2018 at or around schools, with children walking in a crocodile formation and holding hands to promote the importance of kids being able to walk without fear or threat from traffic.
So far more than 50,000 children from over 300 UK schools have registered to take part, with thousands more expected to get involved over the next month.
The project, coordinated by road safety charity Brake, is calling on five measures to help keep children safe: footpaths, cycle paths, safe places to cross, slow traffic and clean traffic.
Every school that registers via www.brake.org.uk/kidswalk will receive a free action pack full of posters, banners, lesson plans, assembly presentations and activities to run with their children. Bilingual resources will be available for schools in Wales. And hundreds of schools will use the event as a fundraiser for Brake - the charity that supports families who have lost loved ones in road crashes.
The charity has also teamed up with the National Police Chiefs’ Council (NPCC) and National Fire Chiefs Council (NFCC) to help local police and fire officers support schools with their walks, especially those that have problems with traffic and parking.
For more information and to register visit www.brake.org.uk/kidswalk
Dave Nichols, community engagement manager for Brake, the road safety charity, said:“Brake is passionate about the safety and welfare of children. We believe it's every child's right to be able to walk in their communities without fear of traffic and pollution. But to do this, we need to make sure their journeys are safe. This is why we’re already working with thousands of children to give them and their school a voice, and I would encourage any school to join this project and help get these important messages out to grown-ups.”
Nick Ansley, Head of Motor Insurance at the Co-op said:“Our aim is to help to keep communities safe and this is another way in which we’re hoping to do just that.
“Each school across the UK faces different issues whether it be available footpaths, safe places to cross, or cycle paths. In partnership with Brake, we’re hoping to raise awareness amongst all road users to ensure school children and their parents have a safe walk to school.”
Notes to editors
Promotional photos and videos are available on request from firstname.lastname@example.org
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.
We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
About Co-op Insurance:
Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.
As well as having clear financial and operational objectives, the Group is a recognised leader for its social goals and community-led programmes.
Schools, nurseries, colleges and community groups can make a huge difference to road safety. By speaking out together about the need for safe and healthy mobility for all, we can make our communities safer, nicer and greener, help people to live active lifestyles, and stop needless tragedies before they happen.
Here are some of the main ways you can get involved:
Road Safety Week
Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake and involving thousands of schools, organisations and communities each year.
To take part and register for your free action pack, please visit www.roadsafetyweek.org.uk.
Road safety is a great subject to engage children and young people with. It's a subject even the youngest children know something about because everyone uses roads, and road danger impacts on everyone. It’s also a vitally important subject.
Road crashes are a major cause of death and injury among the young, with the risk rising as children reach secondary school age and have more independence. Danger from traffic is also a big factor in whether children and young people are able to walk and cycle to school, to the park or to see friends, and therefore affects their ability to be healthy and socially active.
Our guide to teaching road safety has ideas for lessons and activities for children and young people aged 2 to 18, including some that can be run in assemblies or citizenship lessons, and some that can be incorporated into subjects like Maths, Science, Drama and English.
Hundreds of nurseries, pre-schools and children's centres run Beep Beep! Days each year using resources from Brake. These fun days teach tots and infants road safety basics while raising awareness among parents.
Brake’s Kids Walk sees thousands of children aged 4-11 from across the country put their best feet forward to promote road safety and the health and planet-saving benefits of walking. Teachers get free resources to help run their event, including lesson and assembly slides, posters, banners and activity sheets.
If you teach or work with young people, you can help them understand the issues around road safety and sustainable travel, make safe and sustainable choices, and speak out for responsible road use. Sign up to take part in Road Safety Week and get your whole school involved, or check out the following projects for secondary schools:
- Project24 – a competition for 11–18 year-olds that challenges them to make a 24-second film to raise awareness and inspire others to campaign for safer roads
- Youth for Brake – empowering young people to run local road safety and sustainable transport campaigns in their community
Many families have concerns about road safety, from being able to walk and cycle safely in your community – and deciding whether to allow your child to walk or cycle alone – to concerns about teenagers being in danger as passengers or new drivers. To get involved and champion road safety in your family, please click here.
Are you worried about road danger in your area? Are local people crying out for lower speed limits or better pavements, paths and crossings? Get campaigning, with our advice, and make your streets safer.
Help us continue our vital work supporting people affected by road death and serious injury and campaigning for safe and healthy mobility for all by running a fundraiser for Brake, which can help raise awareness about road safety too. See our fundraising ideas.
Use our road safety resources
Keep in touch
Schools, nurseries and colleges can make an enormous difference to the safety and wellbeing of children and young people by teaching, promoting and campaigning for road safety - and Brake can help. There are lots of ways we can support you make a difference, through our national events, schemes and resources.
A great way to keep up to date with our work and how you can get involved is to sign up for our FREE termly educators' e-bulletin, packed with road safety updates for you.
If you would like to receive information about other opportunities and events please sign up at our preference centre.
You can also read about our Beep Beep! Day for tots and infants, Brake's Kids Walk for primary schools, and Road Safety Week for everyone! Plus check out our online guides to teachingand campaigningon road safety.
- Schools across the UK take part in Brake's Kids Walk – photo and filming opportunities available
- Charity highlights extent of road danger for children – 39 children killed or injured on roads in England every day
- South East has greatest number of child road casualties (2,343 a year) – data available by region and local authority area
- Nottinghamshire school walks in memory of boy, 10, who was killed outside school
“Every school across the UK faces different issues, whether it be available footpaths, safe places to cross, or cycle paths. In partnership with Brake, we’re hoping to raise awareness among all road users to help ensure communities are kept safe.”
Where: Carr Hill Primary School, Tiln Lane, Retford, Nottinghamshire, DN22 6SW
What:450 pupils will take it in turns to walk up to 200 metres around their school grounds and time how long it will take them so they can create a map showing routes for parents to walk to school so they don’t park directly outside the school gates. Pupils are taking part in a week of activities to promote road safety in memory of pupil Seth Bartle, 10, who died after he was hit by a car outside the school in January.
Contact details: Vanessa Smith – 01777 702948
When:10am, Wednesday 13 June 2018
Where: Penshurst Primary School, Winthorpe Road, Hessle, Hull, East Yorkshire, HU13 9EX
What:500 pupils will join staff, parents and firefighters from Humberside Fire & Rescue Service on a walk of 1,600 metres around the roads outside the school in Hessle. The children will carry banners and posters they have designed, to show the measures they want to see in their community to make their roads safe.
Contact details: Mrs Iris Smith – 01482 648808
When:1pm, Wednesday 13 June 2018
Where: Finberry Primary School, Finberry, Ashford, Kent, TN25 7GS
What:Around 200 pupils will walk 2,000 metres to promote road safety in the South East, which has the greatest number of child road casualties in Britain (2,343 a year). The children will be joined by a fire crew from Kent Fire and Rescue Service and will carry banners and posters calling for measures to make roads safer so they can walk without fear of traffic and pollution.
Contact details: Ms Stella Scharinger – 01233 622685
Where: The Woodside Academy, Moreland Road, Croydon, Greater London, CR0 6NF
What:700 children aim to walk a combined distance of 100 km to raise awareness about safer roads needed in their community to keep them safe and the health benefits of walking. The children will have banners and posters promoting safer roads.
Contact details: Rachel Dungate – 020 865 45333