Articles Tagged ‘volunteer - Brake the road safety charity’

Become a Brake Tubber

Fancy raising awareness for road safety and fundraising to help save lives, all whilst gaining skills, having fun and improving your CV?

Why not become a Tubber for Brake?

We are looking for people to join our fabulous group of Brake volunteers.

What is a Tubber, and what do they do?For Tubber wesbite

A Tubber is a Collection Tub Coordinator, placing Brake collection tubs in various locations, such as pubs, shops and local businesses. Tubbers will be responsible for monitoring these tubs, collecting and counting money when they are full, and reporting back to the Community Fundraising team at regular intervals to make sure we have an accurate record of our collection tubs.

What makes a good Tubber?

A great Tubber needs to have good organisational, communication and interpersonal skills. To do this role you will need to liaise with pubs, schools and businesses, so you must also have the confidence to do so.

When and where?

This role is very flexible. The amount of time you spend volunteering will depend on how many collection tubs you decide to coordinate.And you can choose where you put your collection tubs. So, it's down to you when and where you volunteer!

Why?

As a charity that relies on fundraising, placing collection tubs in your community will help raise vital funds for our life-saving work. It will also help improve your skills, especially in organisation and communication, and is a great way to boost your CV!

How will Brake support YOU?

We will provide all the resources you need as a Tubber. We will also provide any support you need - all you need to do is contact the Community Fundraising team at fundraise@brake.org.uk or call 01484 810457.

This sounds great! How can I apply?

To apply, email fundraise@brake.org.uk or call 01484 810457.

Become a Friend of Brake


Janine LeslieWe are calling on people across the UK, who feel passionately about road safety, to become a Friend of Brake.  Our Friends of Brake are the face of Brake within communities.   Brake is a small charity, run by a team of dedicated staff in our national office, but we need YOUR help to reach out to even more people across communities.

Why become a Friend of Brake?
Being a Friend of Brake is a great way to support the charity.  Here are just some of the reasons why you should get involved:

- Have the opportunity to make a difference
- Help us continue our dedicated work preventing road death and injuries
- Meet new people and form new friendships
- Share experiences and have fun
- Receive support from other Brake volunteers

What does it involve?Walk Sheila 1
- Being a representative of Brake in your local area
- Organising events and activities to raise funds for our charity
- Placing and maintaining collection boxes in local shops and businesses
- Helping raise awareness, locally, about our road safety campaigns
- Supporting local road safety campaigns needing extra help and voices
- Attending events as a Brake representative

You won't be on your own!
Brake staff in our community volunteering and fundraising team can support you with anything you need.  We will also put you in touch with other Friends of Brake and you will be able to chat via our Friend of Brake Facebook Group.

We recognise that people are busy; don't worry, being a Friend of Brake means that you can be as involved as YOU want to be!  Your time and effort, however small, will be recognised and appreciated.

To find out more about becoming a Friend of Brake, email Joe Fenton at friends@brake.org.uk or ring for a chat on 01484 550060. We look forward to hearing from you!

Vol photo 9

Brake honours passion and commitment of road safety campaigners at annual awards


27 January 2017
news@brake.org.uk

Brake, the road safety charity, in partnership with Direct Line Group, has honoured parliamentarians, campaigners, and volunteers for their tireless efforts to raise awareness of road safety and help to prevent road crashes.

Hundreds of Brake supporters gathered at the charity’s annual reception at the Houses of Parliament on Wednesday night to celebrate the work of everyone involved in UK road safety. Awards were presented by Deborah Johnson, chair of Brake’s board of trustees, and Gus Park, Managing Director of Motor Insurance for Direct Line Group.

Gary Rae, Director of campaigns and communications at Brake, said: “Our annual awards at the Houses of Parliament are an opportunity for Brake to thank all of its supporters for their hard work, and to recognise those individuals who have gone above and beyond in their efforts to improve road safety. I feel incredibly privileged to stand alongside so many individuals who share Brake’s passion for road safety, and who have worked tirelessly to make our roads safer for everyone.”

Gus Park, Managing Director of Motor Insurance at Direct Line Group, said:“Direct Line Group was delighted to sponsor another lively and well attended annual reception. It’s become such a firm fixture on all of our calendars. It's a reminder of the importance Parliamentarians and others play in the continuing challenge of improving safety for all road users in this country and beyond.”

Road safety minister Andrew Jones said: “We have some of the safest roads in the world. I share Brake’s passion to make them even safer. We are taking action in many areas to improve road safety; soon we are doubling the points and fines for reckless motorists caught using a mobile phone while driving. We are also spending £175 million on improving the 50 most dangerous roads in England, and have achieved great results with our new drug driving legislation.”

The winners:

Brake’s Parliamentarian of the Year Award: Liz McInnes, MP for Heywood and Middleton

Liz has been recognised for her work supporting the campaign of Dawn and Ian Brown-Lartey to achieve justice for victims of road crime. Liz worked diligently on behalf of the Brown-Larteys, making representations in the Commons, and also behind the scenes with ministers. Liz also actively campaigned in the media to raise awareness of the need for a sentencing review for road crimes, and was a passionate supporter of Brake’s Roads to Justice campaign.

Liz McInnes said: “I am incredibly humbled to receive this award. Many other campaigners including MPs from all parties, and of course wonderful organisations including Brake, have also worked tremendously hard to give this issue the attention it deserves. 

“The punishment for causing death by dangerous driving must fit the crime. Too many families like the Brown-Lartey’s have had to cope with the insult of their loved one’s killer being given a derisory sentence. I was delighted in December when the government finally gave confirmation that a public consultation on this issue would be held and I hope that it brings us one step closer to a change in the law.”

Brake’s Campaigner of the Year Award: Dawn and Ian Brown-Lartey

Dawn and Ian Brown-Lartey lost their son, 25 year old Joseph, when a speeding driver ran a red light at more than 80 miles per hour. Shocked at the sentence given to the person who killed Joseph, they resolved to campaign for tougher jail sentences, and with their local radio station, launched the #JusticeforJoseph campaign.

They later endorsed Brake’s #RoadstoJustice campaign, taking the brave step of allowing the car in which Joseph died to be used to help launch the campaign, which proved to be Brake’s most successful-ever launch event.

Dawn and Ian Brown-Lartey said: "We’re delighted to receive this award. Working with the Brake team this year has been so rewarding and we could not have achieved this alone. Brake do such a great job and their work is so necessary".

Brake’s Outstanding Contribution by a Journalist to Road Safety Award: Michelle Livesey

A new award was introduced at this year’s ceremony, to recognise the important contribution that journalists can make to road safety campaigning.

The winner of this award is campaigning journalist Michelle Livesey of KEY 103. Michelle became involved in Dawn and Ian Brown-Larteys’ #JusticeforJoseph campaign very early on, offering support to the Brown-Larteys in spreading their campaign message and securing attention from other journalists and politicians. Michelle also became passionately involved in Brake’s #RoadstoJustice campaign; her involvement was instrumental to the campaign’s success.

Michelle Livesey said: "This award was totally unexpected and such a pleasure to receive. My work is about making sure people's voices are heard and this can only be done as part of a team. The Roads to Justice campaign has captured the attention of the public and Government - now we must all keep fighting for the law to be changed"

Notes to Editors:

Images of all the winners will be available on Friday morning.

Please contact news@brake.org.uk

About Brake

Brake is a national road safety charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or online.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Direct Line products or get a quote by calling 0345 246 3761 or visiting www.directline.com

Celebrating road safety heroes 2017

Brake, with the support of sponsorship from Direct Line, honoured the tireless work of people campaigning for road safety at the charity’s annual reception at the Houses of Parliament on 25 January 2017. Hundreds of Brake supporters and road safety professionals gathered, including volunteers who campaign and fundraise for Brake, MPs, the road safety minister, road safety professionals and Brake corporate supporters. Pictured below are the award winners with Brake's chief executive Mary Williams OBE. 

Campaigners of the Year Award: Ian and Dawn Brown-LarteyAR2

Dawn and Ian Brown-Lartey lost their 25-year-old son, Joseph, when a speeding driver ran a red light at more than 80 miles per hour and crashed into Joseph's car - ripping the car into two pieces. The parents who were dismayed at the sentence given to the person who killed Joseph, came together to campaign for tougher jail sentences, and with their local radio station, launched the #JusticeforJoseph campaign.

They later endorsed Brake’s #RoadstoJustice campaign, taking the brave step of allowing the car in which Joseph died to be used to help launch the campaign, which proved to be Brake’s most successful-ever launch event.

AR1

Parliamentarian of the Year Award:
Liz McInnes MP

Liz McInnes, MP for Heywood and Middleton, supported the campaign of Dawn and Ian Brown-Lartey to achieve justice for victims of road crime. Liz's work saw her make representations in the Commons, and actively campaign in the media to raise awareness of the need for a sentencing review for road crimes. Liz also was a passionate supporter of Brake’s Roads to Justice campaign. Liz is pictured with our campaigns director, Gary Rae.

 

Outstanding Contribution by a Journalist to Road Safety Award:
Michelle Livesey

AR3

The winner of this award is Michelle Livesey from Manchester radio station Key 103FM. Michelle became involved in Dawn and Ian Brown-Lartey's #JusticeforJoseph campaign very early on, offering support to the Brown-Larteys in spreading their campaign message and securing attention from other journalists and politicians. Michelle also became passionately involved in Brake’s #RoadstoJustice campaign; her involvement was instrumental to the campaign’s success.

 

Doing it for them!

In our hearts slider small

 

 

 

 

 

 

 

 

Sometimes, taking part in, or organising a specific fundraising event in memory of a loved one can be a very positive way to honour their memory.

Losing a loved one is one of the most difficult experiences that anyone has to face. Supporting a cause close to your heart can offer great comfort and be a loving tribute to your loved one.  It can help you keep busy during the dark hours, giving you something to focus on.   It also, of course, provides Brake with the much needed funds to carry on our work to help prevent other families from going through similar heartache and grief.

During 2016 Brake are asking people to fundraise for Brake in memory of those forever in our hearts.  
#doingitforthem

Would you help us?

Perhaps you might be interested in organising a get-together for family and friends. How about arranging a party or band night – with a music or DJ, dancing and a buffet.  In addition, you could possibly organise a charity auction or raffle to help raise funds?  

On a smaller scale, how about organising a charity coffee morningand bake sale at your house one Saturday morning?   Friends and family could bake cakes and you could invite people round for a natter and a lovely reminisce.

Getting together is a lovely way keep in touch and to share stories and memories.

Or might you be interested in a challenge?  How about signing up to one of Brake’s charity runs(we have places on marathons, 10ks etc) or charity treks around the UK. 

Many people fundraise for Brake to achieve the dreams their loved ones never had the opportunity to fulfil – such as parachute jumps, trekking overseas to a location that your loved one always dreamed of visiting.  

Why not visit our fundraising pagefor a full list of inspirational ideas.

We’re here to help too! If you’ve got an idea, why not give our fundraiser Lisa a call and she can chat to you about ways in which we can bring that idea to fruition.

Just call 01484 683294 or email fundraise@brake.org.uk.

Grief brings all kinds of emotions and you may want to talk to someone about your feelings. We have a helpline dedicated to those bereaved or affected by road crashes, and we would be happy to chat. Our number is 0808 8000 401. Please give us a ring anytime. We are here for you.

Give your time for Brake

If you have been bereaved or injured in a road crash, or just care deeply about road safety, then you can help by volunteering for Brake!

Read Brake's Volunteering Policy here.

Become a Friend of Brake:  We are calling upon individuals across the UK to become a VW1Friend of Brake and become the face of Brake within their community.  Do you have time on your hands to help promote local road safety campaigns, to organise fundraising activities and attend events on our behalf?  Would you like to work alongside other committed individuals to become local Brake representatives?  Please click here to find out more.

BrakeVoice: Brake is regularly asked, by the media, for local spokespeople who can talk about the effects of death and injury on roads on families and communities. If you have personal experience of death or injury as a result of a road crash (but are sufficiently recovered to talk about your case) and wish to talk to the media about the importance of using road safety, then give us a call (training is provided by Brake). Call Lisa, our volunteer manager on 01484 683294 or email her here: lkendall@brake.org.uk

Really want to volunteer for us, but haven’t got much time to spare? We recognise thatVW3 in recent years, people have changed the way that they want to volunteer.  People are busy and prefer quick and easy ways to support charitable causes, ones that can be done through their phone, or via their laptop rather than full days on a regular basis.  With this in mind, Brake has a number of ‘bite-sized’ microvolunteering opportunities which require minimal time commitment, but will still be beneficial to Brake, especially if large numbers of volunteers choose to support us in these ways.  Click hereto find out more.

Event volunteer: Could you help us at an event such as a county fair by bucket shaking or talking to people (perhaps at a local Rotary Club or Young Farmers group) about road safety? You must be prepared to talk to other people about key road safety issues such as the dangers of speeding, in line with Brake's campaigns, and not afraid to ask them to donate to a great cause! Contact our volunteer manager Lisa on 01484 683294 or email her here: lkendall@brake.org.uk

Volunteer police trainer: Have you been bereaved in a road crash, benefited from Brake's services, and are experienced in giving presentations? WeBrian Wilkie train you to deliver presentations to groups of police 'family liaison officers', explaining the needs of people bereaved in road crashes and our services using a power point presentation we provide and telling your personal story. We organise the speaking opportunities for you, according to your availability and the time you can give (this might be up to four a year, for example). (Please note: our trainers have all been bereaved at least three years previously and must feel they have made a sufficient recovery to take part.) Email Shane at  sbates@brake.org.uk with a covering note explaining why you think you could help.

Fundraise for us: Brake is a small charity and we rely heavily on the support of our fundraisers to help us with our life-saving work. Could you help us by fundraising for us? It could be as simple as collecting loose change, or baking cakes and selling them at work; through to the more adventurous opportunities, such as parachuting or running a marathon or 10K.   Every penny goes towards our dedicated work preventing road death and injury and supporting those bereaved or injured in road crashes, so we would be so grateful for your support.   Email fundraise@brake.org.uk to find out more or visit our fundraising pages

 VW2

Jobs and volunteering

Jobs and volunteeringBrowse below for exciting paid jobs and volunteering opportunities.

Senior corporate fundraiser

Working directly with, and reporting to, the fundraising and development director, you will work as part of  Brake’s corporate fundraising team; a team of six who collectively generate over half of the charity's income.

Senior grants trust officer

Working with the Fundraising and Development Director and as a member of the fundraising team the Senior Grants and Trusts Officer will play a pivotal role in helping Brake achieve its ambition to grow charitable income year on year

Volunteering opportunities for all

If you have been bereaved or injured in a crash, or you are passionate about road safety, there are lots of ways you can help Brake by volunteering in your community or our office. 

Brake advertises campaigns and communications jobs on environmentjob.co.uk.

Microvolunteering

We know you’re busy and that whilst you’d love to donate more time to Brake, life gets in the way.

Perhaps microvolunteering is a way that you can support us, without it taking up too much of your time. The volunteering opportunities require minimal time commitment, but will still be beneficial to Brake, especially if large numbers of volunteers choose to support us in these ways. 

Have a read.  We would welcome your support!

Sat down with your phone and got spare 5 minutes?
• Why not tweet about us, to @brakecharity, and tell your followers about Brake’s work to raise awareness about the charity.
• Email fundraise@brake.org.uk and order a home money box and collect your loose pennies for Brake
• Make Brake’s Pledge and commit to doing simple things to protect you and people around you. 
• Share Brake’s Pledge on your social media, encouraging others to sign and commit too.

Having a cuppa, got 10 minutes to spare?
• Register online with www.easyfundraising.org.uk and everytime you buy something online, Brake benefit, without it costing you a penny!
• Have a browse of the Brake shop to order some great gifts and products and support Brake’s cause.  
• Have a look through Brake’s fab fundraising ideasand promote one to friends and family through social media. 
• Have a read of our latest campaigns and help promote them by sharing them through your social media pages.

Twiddling your thumbs for 30 minutes?
• Put a collection tin in your local shop.  Email your address to fundraise@brake.org.uk and how you’ll use it and we’ll send one out in the post. 
• Email your MPabout a specific road safety issue. 
• Print and share a posterto raise awareness about Brake and encourage others to support our cause and stay safe on the roads 
• Persuade your local nursery, childminder or primary school to take part in Brake's Kids Walk or Beep Beep! Day. It’s a great road safety awareness opportunity for your local children. 

Waiting around?  Got a spare hour on your hands?
• Set to and organise a coffee morning to raise valuable funds for Brake. All you need is willing bakers, a venue (your office, village hall etc) and hungry people! 
• Have a read of Brake’s blog.  Why not write your own blog for us?  Email it to admin@brake.org.uk 
• Why not leaflet drop this letterfrom a bereaved mother around your community.

To return to the Volunteering Page, click here

Passion and commitment to road safety and saving lives honoured at Brake’s annual awards

News from Brake
news@brake.org.uk

Brake, the road safety charity, and Direct Line have honoured parliamentarians, campaigners, educators and volunteers who are all working tirelessly to help prevent devastating road crashes.

Hundreds of Brake supporters, including volunteers, MPs, the road safety minister, corporate partners, and road safety professionals gathered at the charity’s annual reception at the Houses of Parliament last night. The awards were presented by Deborah Johnson, chair of Brake’s board of trustees, and Steve Maddock, managing director of claims and business services for Direct Line.

Mary Williams, OBE, founder and chief executive of Brake, said: “This has been an evening where we have focused on people – those affected by the devastating loss of loved ones and those who seek to prevent such tragedies from happening. These are the people who have supported Brake and spoken out for road safety. The winners of these awards have gone above and beyond, showing great determination to make a difference in their communities and across the country, and achieving real results. It’s a real privilege to recognise the efforts of people who do not seek fame or glory, but quietly and with dignity work hard to change things for the better.”

Road safety minister Andrew Jones said: “Every life lost on our roads is a tragedy and one too many. It is a tribute to the tireless work of those being honoured tonight that Britain has some of the safest roads in the world but we are always looking to improve that record. The government’s plan for road safety announced in December 2015 continues our commitment to making sure everyone stays safe on our roads and dangerous drivers face tough penalties.”

Steve Maddock, managing director of claims and business services for Direct Line, said: “Direct Line Group have a firm commitment to road safety and our ongoing sponsorship of this important event in the Westminster calendar shows that. We think that as a leading charity, Brake do a fantastic job in promoting road safety and raising awareness, and as a business, we’re really proud to support them in their work.”

The winners:

Brake’s Parliamentarian of the Year Award: Greg Mulholland, MP for Leeds North West

Greg has been recognised for his campaign to improve justice for victims of road crashes and bereaved relatives after two families in his constituency were affected. Mr Mulholland has been campaigning for tougher jail terms for drivers who kill and injure, more thorough investigations into road deaths and better support for the families affected. He launched his Criminal Driving Bill (Justice for Victims) under the 10-minute rule in the Commons earlier this year.

Greg Mulholland said: “I am very honoured to have been named Brake’s Parliamentarian of the Year. For many years now, I have worked with Brake and its fantastic staff, who have been very supportive of my campaign to get better justice for victims and families of criminal driving. It has also been a real pleasure to have worked with families and campaigners determined to get that justice. This award represents the work that we have all done together, and no doubt we will continue campaigning until we get the changes that we need to see. Until we get there, I look forward to continuing to work with Brake, so a huge thank you for this award.”

Brake’s Campaigner of the Year Award: Iris Yee

Iris lost her partner in a road crash in 2013 and since then has campaigned tirelessly to try and make our roads safer by educating others from drawing on her own experiences. Over the last year she has dedicated an incredible amount of time to supporting Brake’s work training Police Family Liaison Officers. She has extensively shared her invaluable insight from her own bereavement with police officers, so they can better help and support other people who have been bereaved or seriously injured by road crashes.

Iris Yee said: "I feel both honoured and humbled to receive the award of Brake's Campaigner of the Year, especially when there are so many people out there campaigning to improve road safety and prevent death and injury from road crashes. This May will mark three years since my partner Lidia was killed on our 50cc scooter while in the blind spot of a left hand turning HGV. My involvement with Brake since her death has been driven by a need to prevent the same unnecessary tragedy and loss occurring to others. I'm really quite blown away by this award. Thank you!"

Brake’s Fundraisers of the Year: Claire and Callum Smart

In June 2015, 11-year-old Daniel Climance tragically died when he was hit by a road sweeper while out riding his bike with his Dad and Brother. To keep Dan’s memory alive, his best friend 11-year-old Callum Smart and his mum Claire organised the “Doing it for Dan - Virtual Race”. The race encouraged people to pay a £10 entrance fee and then run, walk, swim or cycle either 5 or 10k in memory of Dan. It was so successful it spread to six continents, with more than 1,000 runners from as far afield as Qatar, New Zealand and the United States running, raising more than £20,000 for Brake in Dan’s memory.

Brake has been so inspired by “Doing it for Dan” that, with permission from Dan’s parents and Claire and Callum, Brake is organising its very own Virtual Run, allowing others to run in memory of their loved one and to help us to raise vital funds for Brake.

Claire Smart said: "I feel really proud that Callum and I have won this award. “Doing it for Dan” was a team effort, so I'd like everyone to know that this award is also for everyone that took part. Losing Daniel so tragically has shown me how the loss of one life can affect so many people in so many ways and some people forever. If “Doing it for Dan” can save one life, then it’s all been worth it".

Brand new award category: Outstanding Commitment to Road Safety Week

There was a new award at this year’s ceremony recognising volunteer and partner involvement in Brake’s flagship campaign in the UK, Road Safety Week.

The Outstanding Commitment to Road Safety Week Award will be given to organisations and individuals who have gone above and beyond their ‘day jobs’ in actively supporting Road Safety Week; helping to spread life-saving messages in their professional and personal communities.

Brake’s inaugural Outstanding Commitment to Road Safety Week Award: Sergeant Simon Castle.

As well as working tirelessly all year round to educate all road users on life-saving safety messages Sgt Castle played a vital role in organising Brake’s 2015 national Road Safety Week launch. He went above and beyond the call of duty to ensure the success of the event and engage the public with the ‘drive less, live more’ theme. He has been a long-term supporter of both Brake and Road Safety Week, and has supported Road Safety Week for many years.

On receiving his award, Simon Castle said: Brake's Road Safety Week does a fantastic job of improving safety on our roads in a positive way – either by promoting active travel as we did this year, or by giving well-researched advice on key areas of risk. I have had the privilege of helping Brake with the launch of Road Safety Week in my role with the Met's cycle safety team. I know I speak for the team when I say that Brake's enthusiasm is matched by our own and I'm surprised, honoured and delighted to accept their award for outstanding commitment to Road Safety Week.

 

Notes to Editors:

Some images of the winners will be available under strict embargo on Wednesday.

Images of all the winners will be available on Thursday morning.

Please contact news@brake.org.uk

About Brake

Brake is a national road safety charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or online.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Direct Line products or get a quote by calling 0345 246 3761 or visiting www.directline.com

Social Media Guide

 

Social media: A Brake supporter’s guide

Social media sites like Facebook, Twitter and blogs are incredibly popular and as a Brake volunteer or fundraiser, you’re in a great position to use these networks to make a difference to the work we do.

By connecting with others, promoting fundraising ideas, or simply sharing positive messages about Brake, you can help us to reach a wider audience and help us reach our vision of zero road deaths.

Brake has a number of social media sites, including Facebook, Twitter and You Tube. Connecting with us on these networks is an excellent way to stay up to date and share our official messages. It sounds simple, but you can make a massive difference by helping us to spread the word.

You’re free to say whatever you like about Brake on social media, but we hope that when talking about us you’ll make good judgments and not say or do anything that could reflect badly on our work.

 We also hope that you’ll show respect for road crash victims and be sensitive in your language about crashes and people affected.

A few simple rules
We would encourage you to follow these rules when promoting our work online. Some of these are legal issues about the use of our name and brand but most are simply helpful tips.

If you have any questions please get in touch with us by calling 01484 559909 or emailing fundraise@brake.org.uk

Core messages
Explaining what an organisation like Brake does isn’t an easy task. So we’ve developed some messaging you can use. You could use the first couple of sentences as a one-liner, the first paragraph as a short description, or all three paragraphs as a longer description.

* Brake is a road safety charity working with communities and organisations across the UK to stop the tragedy of road deaths and injuries, make streets and communities safer for everyone, and support people bereaved and seriously injured on roads. We also work in New Zealand and run global projects.

* Brake's vision is a world that has zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We are a humanitarian charity, working with urgency and in partnership with others to implement evidence-led solutions to a crisis that affects us all and our planet.

* Every day in the UK, five people die on roads and about 60 more are seriously injured, causing needless loss of life and inflicting terrible suffering. We work to stop these tragedies and support people left bereaved and injured. We also work to end the danger, threat and pollution from traffic that blights communities and affects families across the UK. We have been working since 1995 to make a difference across the UK. We promote road safety awareness, safe and sustainable road use, and effective road safety policies by campaigning, through community engagement, by sharing information and advice for organisations operating fleets of vehicles and road safety professionals, and by coordinating the UK’s flagship road safety event, Road Safety Week. We provide essential support to people across the UK devastated by road death and serious injury to help them in their darkest hours.

Creating your own social media accounts
When you name your social media page, make sure that it’s clear what your relationship is with Brake – whether that’s in the role of a supporter, volunteer, or fundraiser.

Facebook
Please ‘like’ our page @brakecharity and share our posts on your own timeline. This is an easy and effective way for Brake to reach more people and to let people know about what we’ve been up to. Feel free to comment on our posts too.

You can also post information about an event you’re organising on the Brake Facebook page and encourage other supporters to get involved.

If you come across a comment within the official Brake Facebook page which you feel is inappropriate, or if you have any other questions regarding Facebook, please contact fundraise@brake.org.uk immediately.

Twitter
For Twitter accounts, please don’t use ‘Brake‘ as part of the @handle as this causes confusion when other users are searching for the official ‘Brake‘ Twitter account. So stay clear of anything like: @BrakeSupporters. You can of course mention the Brake in the description of your account page.

One good option would be @JaneSmith(description) I fundraise for @Brakecharity to raise money to help save lives.

Please follow @Brakecharity and retweet anything you like or think might be of interest to your followers.

Trolls
Unfortunately sometimes you can meet ‘trolls’ on social media sites. Should users attack you because of your talking about Brake, we’d suggest that you don’t respond to those comments. It could make you vulnerable and prone to further attacks. On Twitter, you can also block users and prevent them following you and their @replies and mentions will not show up in your timeline.

Don’t forget that social media is generally a force for good and you are in an ideal position to tell people about what we do. Why not tweet links to Brake’s web page or retweet us from your account to actively promote our great work.

Personal blogs
If you have a blog and choose to write about volunteering or fundraising for the Brake please remember never to share confidential information on your blog or allow others to do so (either in guest posts or comments). If you are contacted by a member of the public about a Brake-related issue, please ask them to contact the charity

Our top fundraising tips for using Twitter, Facebook and Instagram
* Tweet and tell people information about what you're doing and why.
* Share a link to your online fundraising page.
* Follow relevant people, local businesses and important people in your community. If they follow you back it might open up new opportunities for help with your event or donations.
* @reply your close connections on Twitter and ask them to retweet your tweets.
* Remember, if you want everyone who’s following you to see your tweets don’t include an @name at the front of your message.
* Try and mention @brakecharity as we love to see your tweets!
* Communicate with people outside of your followers by using a hashtag. Make hashtags relevant and always use your local area (like #Cambridge) or to the type of fundraiser you’re doing.
* Update your Facebook status about your fundraising, tell people why you're doing it, share a link to your online fundraising page.
* Upload photos to Instagram to engage people every step of the way and be sure to use hashtags to help you reach more people.
* Update friends on your preparation so they know how much work you’re putting into raising money for our work
* Don't forget your Brake merchandise and t-shirts to feature in your selfies.

Helping to spread the word
Here are a few things to remember when you’re using social media.
* Whatever you say online can be made public. Your privacy settings won’t necessarily stop other people sharing your posts (either deliberately or accidentally).
* Be courteous and respectful of other people and their views, religions and cultures.
* Think before you share. Never disclose non-public and confidential information about Brake, its staff, volunteers, and most importantly its service users.
* Be an online ambassador
* Remember, by spreading the word about us and our work, you actively help us support more victims and raise awareness.
* Please respect copyright and trademark regulations.
* If in doubt… don’t post or comment.

Speaking on behalf of Brake, compared to speaking about Brake
As volunteers and supporters, it’s important that you’re not in a position where someone else thought your views were those of the charity.

Social media has blurred the lines between personal comment and opinion and organisational views. Now anyone can make a comment online and journalists do check social media for comments about people, organisations, and issues.

If you’re worried about confusion, you can include a simple statement such as “Any views expressed on this account are my own and not that of the Brake.” If you’re using your own social media profiles, blog, or website to fundraise or promote Brake’s work it should be clear that this is something you are doing in a personal capacity.

Using the Brake logo
Brake has an easily recognisable logo which people associate with us and the work we do. It’s important that we make sure the logo stays as strong as possible, and we ask you to help us make sure of this. Please don’t use the Brake’s logo on as a profile picture on social media sites as this can be confusing for users .

Please don’t create alternative versions or change the Brake’s logo in any way.

If you have any questions about when or how to use the logo, please get in touch with us by calling 01484 559909 or emailing fundraise@brake.org.uk

Spotlight on...

At Brake, we are proud to have some incredible volunteers. We are hugely in awe of their amazing support for us, and we want everyone to recognise how valuable and important volunteering is. Here we have selected a volunteer to spotlight, explaining a little bit about why they support Brake and how they’ve helped us. 

This time we’d like to say thank you to Cheryl Broughton & family.Lewis Crouch

On Friday 3rd February, Lewis Crouch from Mansfield Woodhouse in Nottinghamshire tragically died when his scooter collided with a car as he drove home.

Lewis’s friends and family wanted to do something special in his memory to be able to help others and make a difference.  The Manor Academy, where Lewis attended, held a fundraising day which included a bake sale, talent competition, dress down day and poster competition which was judged by Lewis’s parents.

Lewis’s mum, Cheryl Broughton, wanted to keep the momentum going and held a fundraising event the following day in the pub that she owns in Mansfield. The pub, which was full to capacity, had a bouncy castle, amazing raffle, bake sale and a range of entertainment.

Lewis 2

 

 

 

All together over £5,000 was raised in Lewis’s memory. 

As well as donating to Brake, Lewis’s family are going to use the money raised to buy memorial benches to put at the scene of the collision, and at the place where Lewis and his friends would hang out. Some of the money raised will also go towards Lewis’s family creating gift boxes for medical staff to give to grieving parents. They hope to develop some teenager-appropriate memory boxes which can be used to honour a teenager's memory and support the family immediately.

Cheryl is also working with local MP, Alan Meele,  to campaign for slower speeds and average speed campers to be introduced on the road where Lewis died, which has seen many needless deaths in the last 10 years.  You can sign the petition here. Thank to you all of Lewis’s friends and family for supporting Brake. The money they have raised will go towards preventing future road death and injury and supporting people bereaved and injured in road crashes.

If Lewis’s family inspired you to fundraise for Brake in memory of your loved one, please do get in touch. Why not fill in this form with your idea and our fundraising manager Lisa will give you a call to have a chat about ways in which we can work together.

 

 

 

 

 

 

 

 

YOU make the difference

FundraiseCould you help Brake save lives and support bereaved and injured families?

Whether you want to run a marathon or bake a cake, there are lots of options to choose from and fundraising can be great fun!

Have a look below or if you want to talk to a member of the Brake team about fundraising, fill in this quick form or contact Lisa at fundraise@brake.org.uk or 01484 683294.

We have some truly amazing fundraisers supporting us with our life-saving work. 
Look at their fabulous photos here
Our thanks go to each and every one of you 

We've split our fundraising ideas into three categories:

Get moving!
For those of you who are interested in being active whilst raising funds for us.  How about joining us on a charity trek or run?  Have you ever thought of parachuting, bungee jumping or abseilling?   Why not cycle from London to Paris or from coast to coast?

Have fun
There are all sorts of ways you can fundraise and raise awareness about road safety while having fun. Could your work or school organise a dress-down day?  Why not bake cakes and sell them to friends and family?  Could you organise a charity quiz or music night?  

For families and schools
Could you raise money whilst spreading important road safety messages within nurseries, schools or colleges and across the wider community. We have a range of educational and fundraising schemes that educators, parents and community groups can get involved in.

Shop for Brake
There are lots you can raise money for Brake by simply shopping online from the comfort of your own home! 

Order a collection box today
Could you put a Brake charity collection box on your office reception or down at your local shop?   
Use it to collect loose change donations and then when full, send to Brake.
Or how about joining our #moneyboxchallengeand commit to raising £2.50 for Brake.  Every penny counts.

Donate now
To support Brake's work the quick and easy way, and become a valued Friend of Brake, make a secure online donation.

Zak the Zebra, Brake's charity mascot
Why not invite our zebra, Zak, to your event?  He loves nothing more than visiting communities and helping raise road safety awareness.