Articles Tagged ‘zak - Brake the road safety charity’

Brake partners with national fire and police chief councils on new road safety competition for schools

News from Brake

22 March 2017 
news@brake.org.uk

Brake, the road safety charity, has launched a brand new project for primary schools to help children spread important road safety messages in their community.

Brake’s road safety poster competition, sponsored by Co-op Insurance, is a fun, new project that aims to inspire and engage children, aged 4-11, about the need for drivers to slow down so kids can walk and cycle to school safely.

The competition, supported by the National Fire Chiefs Council (NFCC) and National Police Chiefs’ Council (NPCC), will see winning designs from two age categories (4-7, and 7-11) turned into professional banners that will go on display outside schools or in the local community. Children can also win prizes worth hundreds of pounds for themselves and their school.

To help emergency service professionals inspire pupils, Brake has produced a series of free resources, including assembly and workshop presentations that they can deliver to either the whole school or a single class on a day of their choice. Children can then create a poster about the dangers of adults speeding - something that puts kids' lives at risk every single day.

The theme of the competition coincides with the fourth UN Global Road Safety Week (8-11 May), which focusses on speed and what can be done to address this key risk factor for road traffic deaths and injuries. Speed contributes to around one-third of road deaths in high-income countries, and up to half in low- and middle-income countries.

Schools also have the opportunity to fundraise for Brake by holding a Wear Your Stripes Day. Inspired by the charity’s mascot Zak the Zebra, children and staff can dress in striped clothing in exchange for money to the charity that supports bereaved and seriously injured road crash victims.

The competition can be run on a day of the school’s choice, but entries need to be submitted to Brake by Friday 30 June 2017.

For more information and to register your school visit www.brake.org.uk/postercomp

Dave Nichols, community engagement manager for Brake, the road safety charity, said: “This is a fantastic opportunity for schools, children and parents to work together to help raise awareness about the dangers of speeding in their local community. At Brake, we recognise there is a significant need to help children deepen their knowledge about road safety, and teachers want to deliver lessons that they know will help. We’re sure our new resources and competition will inspire the next generation to be both creative and passionate about getting adults to protect all of us when using roads. I would encourage any school that works with children aged 4-11 to enter, and we look forward to seeing their designs.”

James Hillon, Director of Products at Co-op Insurance said: “At Co-op Insurance we want to support local communities in educating people of all ages on the importance of road safety. If done right, this could lead the way in improving road safety and make UK roads safer for years to come. We're really happy to be supporting Brake on such a worthwhile cause to get the message out to primary school children.”

Sean Bone-Knell, National Fire Chiefs Council Road Safety Lead, said: “The National Fire Chiefs Council is pleased to be working with children and parents across the country to highlight the issues of speeding and the impact this can have on people’s lives. Children are our future; and if we can help them understand the basics of road safety at an early age, we are hopeful this will help them stay safe on and around our roads.”

Chief Constable Anthony Bangham, National Police Chiefs’ Council Lead for Roads Policing, said: “Speeding is a significant factor in an unacceptable number of road collisions. Education is absolutely critical to improving the way people drive and so we are pleased to support this initiative. Parents and young people themselves need to understand the risks associated with excessive speeding. The earlier this conversation begins, the safer our roads can be for future generations.”

***Images available on request by emailing news@brake.org.uk***


[ENDS]

Notes to Editors:

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs. 

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Co-op Insurance

Co-op Insurance is a UK-based general insurer that operates principally within the personal lines segments of the motor and home insurance markets. The Co op Insurance underwrites the majority of business written, supplemented with some small lines of business where The Co op Insurance acts as a distributor or has a 100% reinsurance arrangement in place.

With more than 1.18m customers, The Co op Insurance is committed to ‘Doing the Right Thing’ and always strives to treat customers and members fairly. The Co op Insurance pioneered the way in lowering the insurance premiums of young drivers as the first major insurer to launch a pay how you drive telematics insurance product for young drivers in 2011. Since launching the scheme, The Co op Insurance has saved its young drivers more than £7.2 million in their first year of driving.

About NFCC

The National Fire Chiefs Council (NFCC) provides clear, professional leadership while representing the wider sector on matters such as professional standards, operational guidance, research and sharing best practice. The NFCC also leads and delivers key national workstreams through its Coordination Committees and aims to drive improvement and development across UK Fire and Rescue Services, while supporting strong leadership.

About NPCC

The NPCC brings police forces in the UK together to help policing coordinate operations, reform, improve and provide value for money. Some of the biggest threats to public safety are national and international. We have a collective strength by coordinating the operational response across forces. Crime is changing and so are citizens’ needs and expectations of policing. We’re constantly adapting and reforming to keep people safe. Public confidence and support is essential. We're always striving to improve the way we work and learn from when things go wrong to build people's confidence in us. It’s more important than ever that our service is efficient and effective, providing best value for money.

Brake's road safety poster competition

This competition was sponsored by Co-op Insurance and supported by the National Fire Chiefs Council (NFCC) and National Police Chiefs' Council (NPCC).

Poster comp logo jpeg

Brake’s road safety poster competition, sponsored by Coop Insurance, was a fun, new project for schools that aimed to inspire and engage children, aged 4-11, about the need for drivers to slow down so kids can walk and cycle to school safely.

Schools could register to receive our free e-resource pack that enabled them or the children themselves to talk about the dangers of adults speeding in their community– something that puts kids' lives at risk every single day.

The competition was launched in April 2017 and saw 500 schools register to encourage children to think about the dangers of speed and the need for road safety awareness in their community. We had 6,850 entries from across the UK, all demonstrating the children’s knowledge of important road safety messages.

Winners were chosen based on; successful communication of a message focusing on speed, their ability to spread road safety messages to parents and the community, aesthetic value, creativity of the design and concept and readability. The winning designs were turned in to large, professional banners that went on display outside of the school or in the community and the children received a Halfords bike for themselves, a £100 Coop voucher and a £100 Hobbycraft hamper. They also won a visit to their local fire station and a visit from Brake mascot Zak the Zebra.

Two highly commended entries were also chosen and won their design turned into a banner among other prizes for themselves and the school.


A huge congratulations to this year's winners:

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KS1 - Joseph Air, Elmridge Primary School, Altrincham

 

 

Postercomp2017 KS2winner Hazel Leys

 

 

 

KS2 - Alex Muir, Hazel Leys Academy, Corby

 

 

KS1 highly commended:

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Frank Nowak, Wast Wichel Community Primary School and Nursery, Swindon

 

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Daisy Lynne Saunders Pearmain, Hatfield Heath Primary, Essex

 

 

KS2 highly commended:

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Matthew Wright, Dunston Hill Community Primary School, Gateshead

 

Postercomp2017 KS2HC StPeters

 

 
 
Max Mackay and Aoileann MacGregor, St Peter's Primary School, Edinburgh

 

 

 

WYSD Zak lower resHow can I support Brake?

Take a look at Zak's fundraising page for lots of fun ideas on how your school can support Brake. From running a Wear Your Stripes Day to baking delicious treats to sell to parents. As a charity we rely heavily on donations to aid our work in supporting road crash victims and campaigning for safer roads. Find out more.

Please take part in our primary school survey so we can understand how schools cover the topic of road safety and what tools and resources you would like to see from us. Take the survey.


This project has kindly been supported by:                                 Prizes generously donated by:

co op blue logo on whiteCFOA NFCC Logo

logo NPCCHobbycraft Logo SMALLHALFORDS LOGO RGB

Holding a demonstration

Once you know exactly what you are campaigning for, it’s a great idea to hold a demonstration. Here are some tips to help your demonstration be successful:

  • Make sure everyone knows well in advance where to be and when. Get a list of email addresses for people who have promised to come along, and email them the day before to remind them.
  • Make placards carrying short and simple messages written in big black letters so the media can photograph and film them easily.
  • Invite Brake's giant mascot Zak the Zebra
  • Make sure your demonstration is safe and you don't put demonstrators' lives at risk from traffic.
  • Make sure your demonstration is seen and heard by the people who matter. Notify your local police community support officer or your police station and invite your MP, other officials and the media to come along.
  • Make sure that any approval/authorisation necessary to hold your protest has been granted before the demonstration takes place.
  • Combine your demonstration with education. For example, you could team up with the local police to stop drivers who are speeding and give them a leaflet written by local school kids about the need to slow down.

 

Tell us about your road safety concerns or campaign

  

Use this form to invite Zak the Zebra to your event

Fill out my online form.

Thank you for contacting Zak the Zebra!

 Thank you for telling us about your dangerous road. Your information will be used to help us campaign for road safety. If you have requested the Zak the Zebra mascot suit, we will be in touch shortly.

If you need more information about campaigning locally, follow this link.

The Brake mascot – Zak the Zebra

zaklogo

As well as campaigning nationally for all our communities to slow down to 20mph, Brake and our mascot Zak the Zebra provide help to communities wanting to take action for safer streets. Zak teams up with schools, groups, councillors and MPs to campaign for 20mph limits, enforcement, pavements, paths and crossings, and to call on drivers to slow down.

Get in touch with Brake and we'll email you advice and may be able to arrange for Zak to visit and generate publicity for your campaign (by loaning you Zak for your demonstration, event or Brake fundraiser, and sending a press release to your local media to invite them along).

 

zakcampaigning

For further advice on campaigning for road safety issues and how you can get involved, visit Brake’s campaign pages

For further advice on how to organise and deliver a successful road safety event in your local community have a look at the Slow Down Days: a toolkit for organisers. Produced by the World Health Organisation (WHO), with the support of the 20s Plenty for Us Campaign, the toolkit offers step-by-step guidance and best-practice suggestions on how to run an effective road safety event that engages with local and national officials, the media and the wider public.

 

 

 

Zak the Zebra

Zak photo with LisaI'm Zak the Zebra and I’m the official mascot for Brake, the road safety charity.

I am very passionate about road safety and I love visiting local communities and helping raise awareness about the need for safe driving.

Fundraising events:
I love attending fundraising events, it’s so much fun!   In the past couple of years I’ve run in a 5K race, I’ve taken part in a zip-slide across a football stadium, I’ve sold cakes at a Bake Sale, and I’ve scored a goal at a charity football match.   If you have an event that you would like me to either “take part” in or just to be there to support those who are, then Zak photo zipslideplease get in touch.  

Do you have a mascot race in your area?  Would you like to help me take part?   It's great awareness raising of the charity and also a great photo opportunity for me. if you know of any events I could run in, please get in touch.

Road Safety awareness raising events
Are you holding an event to raise awareness about road safety? Perhaps hosting a stand at a village fete, or down at your local supermarket?   I’m great to grabbing people’s attention and they love coming over to talk to me – which is great, as it means you’ll be able to talk to them too.   I can bring with me lots of road safety advice and information too.   Just ask about free resources when you get in touch.Zak photo mascots

School fetes
It’s true, I’m very cute! Kids of all ages love me! So if you’ve got an event at your local school or college why not invite me along. I’m always happy to have a cuddle and have my picture taken – remember, it’s great awareness raising for Brake and road safety too – as when the children are talking to me, you can talk to them about how important it is to cross at zebra crossings and be sensible at the road side.   Did you know I’ve also written some very useful top travel tips for families – why not have a read.

Corporate events
Sometimes business events are very serious aren’t they. Why not invite me along to lighten the mood! The local media love me, so it might be a great way to get some press coverage for your company and your event. Get in touch and let’s have a chat.

Zak photo schoolsCampaigning events
Are you concerned that traffic in your area is putting people in danger, frightening families and stopping people from walking or cycling freely? If you’re planning an awareness raising event or demonstration, perhaps I could help.  Fill in the form and tell me more.  

Why not download a posterof me supporting Brake’s GO20 campaign and display it in your community somewhere and ask drivers to slow down.

If you want me to visit (please, please, please!) then fill in this formand my secretary will be in touch.

If you have any questions, why not email me: zakthezebra@brake.org.uk.
I’m on Twitter too! Why not follow me @ZakBrake

Hear from you soon I hope.
Zak

Zak photo goal

 

 

 

 

 

Zak the Zebra backs Aylesbury school road safety plea

Monday 26 January 2015

Brake, the road safety charity
news@brake.org.uk 

Zak the Zebra, travelling mascot of Brake, the road safety charity, has galloped into Aylesbury to support a local school’s bid for safer streets.

Parents, teachers and students at Turnfurlong Junior School have been campaigning for safer roads in their community since July 2014, launching a petition calling for 20mph speed limits after a number of incidents in the area. Campaigners are also particularly concerned about the lack of safe crossing points around the school.

The petition was submitted to Bucks County Council at a local area forum meeting towards the end of 2014. However, there has not yet been any action, and a number of other incidents have been reported on roads around the school since – a crash, incidents of road rage, near misses with drivers mounting the pavement, and a parent being knocked over on a zebra crossing in an apparent hit and run.

Local campaigners have been active at the start of 2014, gathering data on traffic volume and evidence of dangerous parking. On Monday 26 January, the school hosted an event to promote the campaign, with local councillors and police speaking to the children at a school assembly. National road safety charity Brake is backing the campaign, and sent mascot Zak the Zebra to meet the kids and show his support.

Brake supports local communities across the UK campaigning for safer streets, and promoting 20mph speed limits where people live, work and play, to protect vulnerable people on foot and bike. Find out more at www.brake.org.uk/communities and www.brake.org.uk/go20.

Ed Morrow, campaigns officer, Brake, the road safety charity, said: “Everybody has the right to walk or cycle in their local community, to school, work or play, without fear of being knocked down by fast traffic. That’s why we work with communities across the country to help them achieve road safety improvements in their area, and we are wholeheartedly behind the Turnfurlong school campaign. 20mph limits are a proven, cost-effective way of making community streets safer, and we urge Bucks County Council to put them in place as soon as possible.”

Stephen Bibb, principal transport planner, Royal HaskoningDHV, said: “We are proud to support Brake in their community campaigns for safer roads. We believe that road safety should be proactive and these campaigns are not only important in educating communities but they also support local authorities in helping to prevent needless deaths and injuries on our roads, which devastate too many lives. By supporting Brake's Zak the Zebra campaign, we hope we can help people campaigning on the front line to make our roads safer, more inclusive and sustainable environments for everyone.”

Notes for editors

Brake
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Zak the Zebra
To receive support and advice from Brake and Zak the Zebra on campaigning for safer roads locally, community members can report their road safety concerns or campaigns at www.zakthezebra.org. Alternatively, they can call Zak's hotline number, 08000 687 780. The hotline is sponsored by Irwin Mitchell Solicitors, corporate partners of Brake.

Regional Managing Partner at Irwin Mitchell Solicitors, Grahame Codd, said: "As personal injury solicitors we are well aware of how road crashes can devastate lives. We are providing the Zak the Zebra hotline to hopefully reduce the shocking number of child casualties on our roads."

Royal HaskoningDHV
Royal HaskoningDHV is an independent, international engineering and project management consultancy with more than 130 years of experience. Providing services in aviation, buildings, energy, industry, infrastructure, maritime, mining, rural areas, urban areas and water all over the world. By showing leadership in sustainable development and innovation, together with our clients, we are working to become part of the solution to a more sustainable society now and into the future.

Zak the Zebra canters into Whittle-le-Woods to support school campaign for 20mph limits

Wednesday 15 October 2014

Brake, the road safety charity
news@brake.org.uk 

Zak the Zebra, mascot of Brake, the road safety charity, has cantered into Whittle-le-Woods, near Chorley, to assist a local primary school in their struggle for 20mph speed limits in their area. With support and sponsorship from Royal HaskoningDHV, Zak will help the school children take on the challenge of reducing speeds, especially on a busy road outside their school.

Local campaigners, led by Karen Field, a parent at Whittle-le-Woods Church of England Primary School, launched their campaign after a young boy was hit by a van outside the school on Preston Road, where fast traffic has been a cause of mounting concern for both parents and staff. Since June 2014, there have been a number of other collisions on a crossing outside the school.

The campaigners have joined forces with staff, pupils and local councillors, to demand a statutory 20mph limit in the area, rather than the current advisory one, which campaigners are concerned is frequently ignored, making it dangerous for children to cross the road.

These concerns were raised at a crisis meeting with the school, representatives of Lancashire County Council, and County Councillor John Fillis. As well as asking for a statutory 20mph limit, a permanent 'lollipop person' was suggested, along with other traffic calming measures.

On Wednesday 15 October, Whittle-le-Woods Church of England Primary School is holding a demonstration outside the school to call on local drivers to slow down to protect children, enabling them to get to school on foot or bike without being put in danger. Police community support officers and local councillor Mark Perks will be joining parents and pupils at the demonstration, along with Zak the Zebra, who will be throwing Brake's weight behind the campaign.

Brake campaigns nationally for town, village and city-wide 20mph limits, to protect people where they live, work, learn or play. To find out more about the GO 20 campaign for safe, active, happy communities, and how you can get involved, visit www.brake.org.uk/go20

Ed Morrow, campaigns officer, Brake, the road safety charity, said: "Brake is 100 per cent behind the campaign at Whittle-le-Woods Primary School. Everyone – adults and children – has the right to walk and cycle, to get to school or work, to visit local shops and facilities, or just for their enjoyment, without being endangered by fast traffic. 20mph limits are absolutely key to achieving this – they are an effective, tried and tested way of protecting our children, and making our communities more pleasant places for everyone. We hope Zak's visit will help persuade the authorities to listen and act on the community's concerns by implementing a statutory 20mph limit in the area."

Karen Field, parent and local campaigner, said: "Our school is on a very busy main road. Since June this year we have had several collisions on the crossing, including a child and an adult being hit by cars. Thanks to the support of the parents, staff and pupils of the school, and Councillor Mark Perks, we have now secured a new style of crossing to be installed in half term, and the wheels are in motion for a crossing attendant to be in place for September 2015. However, what would make the biggest difference to the safety of the crossing, and the road as a whole, would be a lower speed limit – halving the speed limit would greatly reduce the risk of further collisions and help keep our children safe."

Stephen Bibb, principal transport planner, Royal HaskoningDHV, said: "We are proud to support Brake in their community campaigns for safer roads. We believe that road safety should be proactive and these campaigns are not only important in educating communities but they also support local authorities in helping to prevent needless deaths and injuries on our roads, which devastate too many lives. By supporting Brake's Zak the Zebra campaign, we hope we can help people campaigning on the front line to make our roads safer, more inclusive and sustainable environments for everyone."

Notes for editors

Brake
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Zak the Zebra
To receive support and advice from Brake and Zak the Zebra on campaigning for safer roads locally, community members can report their road safety concerns or campaigns at www.zakthezebra.org.Aternatively, they can call Zak's hotline number, 08000 687 780. The hotline is sponsored by Irwin Mitchell Solicitors, corporate partners of Brake.

Regional Managing Partner at Irwin Mitchell Solicitors, Grahame Codd, said: "As personal injury solicitors we are well aware of how road crashes can devastate lives. We are providing the Zak the Zebra hotline to hopefully reduce the shocking number of child casualties on our roads."

Royal HaskoningDHV
Royal HaskoningDHV is an independent, international engineering and project management consultancy with more than 130 years of experience. Providing services in aviation, buildings, energy, industry, infrastructure, maritime, mining, rural areas, urban areas and water all over the world. By showing leadership in sustainable development and innovation, together with our clients, we are working to become part of the solution to a more sustainable society now and into the future.

Zak the Zebra gallops into Romford to support schools’ campaign for 20mph limits

Tuesday 2 June

Brake, the road safety charity
news@brake.org.uk

Zak the Zebra, mascot of road safety charity Brake, has galloped into Romford, Essex to join forces with local schools in saying 'let's GO 20!' Thanks to sponsorship from Royal HaskoningDHV, Zak is supporting a community campaign for 20mph speed limits, spearheaded by two local schools. 

Campaigners, staff and pupils at Brookside Infant School and Brookside Junior School, both on Dagnam Park Drive, have teamed up to demand 20mph limits in their community, and a lollipop person outside the school. The campaign was set up after a year five pupil was knocked down on a nearby pedestrian crossing in March 2014, suffering severe head injuries and a broken arm.

As well as the schools, the local area has a youth centre and a skate park, and two bus routes run outside the school. Campaigners are adamant that local children should be free to use and travel between their community facilities, by foot or by bike, without fear of being knocked down and hurt or killed by fast traffic.

The campaigners have started a petition, which now has over 2,000 signatures, for a 20mph limit across the area; 3,000 signatures are needed to force a council debate. The campaign is backed by road safety charity Brake as part of its national GO 20 campaign and several local councillors.

Brookside Infant School is hosting a campaign event on Friday 6 June 2014 to push for action. Brake's mascot, Zak the Zebra, will be there to meet parents and pupils and show his support. The school council is working with campaigners to plan a series of activities for the day to raise awareness of road safety. Children will be designing posters, practising crossing the road safely and writing letters to parents reminding them to slow down and look out for people on foot and bike.

Brake campaigns nationally for town, village and city-wide 20mph limits, to protect people where they live, work, learn or play. To find out more about the GO 20 campaign for safe, active, happy communities, and how you can get involved, visit www.brake.org.uk/go20.

Ed Morrow, campaigns officer, Brake, the road safety charity, said: "It is shocking and unacceptable for a young girl to be knocked down and seriously hurt outside her school. Everyone – adults and children – should be able to walk and cycle, to get to school or work, to visit local shops and facilities, or just for their enjoyment, without being endangered by fast traffic. 20mph limits are an effective, tried and tested way of protecting our children, and making our communities more pleasant places for everyone. That's why Brake is 100 per cent behind the Brookside schools' campaign. We hope Zak's visit will help persuade the authorities to listen and act on the community's concerns by implementing a 20mph limit across the community."

Tina Wright, local campaigner, said: "We urgently need improve road safety both around the school and in the wider area before someone else gets hurt. We need a permanent measure so that even during school holidays children are safe, not just at school closing time. We have a new skatepark, playground, and youth centre, but as yet no action to ensure children can get to and enjoy their community facilities safely. The council have deferred taking action, but we want our children to be safe. Finances should not be an issue when it comes to protecting children's lives."

Stephen Bibb, principal transport planner, Royal HaskoningDHV, said: "We are proud to support Brake in their community campaigns for safer roads. We believe that road safety should be proactive and these campaigns are not only important in educating communities but they also support local authorities in helping to prevent needless deaths and injuries on our roads, which devastate too many lives. By supporting Brake's Zak the Zebra campaign, we hope we can help people campaigning on the front line to make our roads safer, more inclusive and sustainable environments for everyone."

Notes for editors

Brake
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, a Fleet Safety Forum, practitioner services, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Zak the Zebra
To receive support and advice from Brake and Zak the Zebra on campaigning for safer roads locally, community members can report their road safety concerns or campaigns at www.zakthezebra.org. Alternatively, they can call Zak's hotline number, 08000 687 780. The hotline is sponsored by Irwin Mitchell Solicitors, corporate partners of Brake.

Regional Managing Partner at Irwin Mitchell Solicitors, Grahame Codd, said: "As personal injury solicitors we are well aware of how road crashes can devastate lives. We are providing the Zak the Zebra hotline to hopefully reduce the shocking number of child casualties on our roads."

Royal HaskoningDHV
Royal HaskoningDHV is an independent, international engineering and project management consultancy with more than 130 years of experience. Providing services in aviation, buildings, energy, industry, infrastructure, maritime, mining, rural areas, urban areas and water all over the world. By showing leadership in sustainable development and innovation, together with our clients, we are working to become part of the solution to a more sustainable society now and into the future.

 

Zak the Zebra gallops into Yaxham to support 20mph limits to keep kids safe

Friday 9 May 2014

Brake, the road safety charity
news@brake.org.uk

Zak the Zebra, mascot of road safety charity Brake, has galloped into Yaxham, Norfolk. Thanks to sponsorship from Royal HaskoningDHV, Zak is supporting a community campaign for 20mph speed limits by Yaxham Primary School.

Despite the introduction of zig-zag road markings four years ago, campaigners are concerned that pupils are being put in danger by fast traffic outside the school, which is positioned on a bend, as well as by dangerous and inconsiderate parking. A survey in 2013 for the Yaxham Community Led Plan, chaired by Peter Smith, confirmed that 90% of households believe traffic speeds in the village are a major problem, with the 30mph Norwich Road outside the school the most frequently mentioned cause of concern.

In February 2014, concerned parents formed a '20's plenty' action group, together with headteacher Cor Dekker, to call for a 20mph speed limit. The campaign now has the backing of the local parish council, parent-teacher association, and local MP George Freeman, who are all united in their goal.

Norfolk country council has since placed Yaxham Primary on a list of schools to have part-time 20mph limits around opening and closing times, but this is yet to be implemented as the school is not considered a funding priority.

According to campaigners there have been at least two near misses outside the school recently, and campaigners are adamant that a 20mph speed limit needs to be put in place before someone is killed or injured.

Parents, staff and pupils will be gathering to launch the campaign at the school on 9 May, together with George Freeman MP, who will be judging the children's '20's plenty' road sign competition, and local police officers, who will be doing checks and giving road safety advice. Brake's mascot, Zak the Zebra, will also be there to meet parents and pupils and show his support.

Brake campaigns nationally for town, village and city-wide 20mph limits, to protect people where they live, work, learn or play. To find out more about the GO 20 campaign for safe, active, happy communities, and how you can get involved, visit www.brake.org.uk/go20.

Ed Morrow, campaigns officer, Brake, the road safety charity, said: "Everyone – adults and children – should be able to walk and cycle in their communities, to get to school or work, or for their health and enjoyment, without being put in danger by fast traffic. We have a duty to our children to create a safe environment for them to live and learn, and to enjoy the places where they live. That's what Brake's GO 20 campaign is all about: putting people's safety first, and empowering us all to enjoy healthy, active lifestyles. Brake is committed to supporting campaigners across the country who, as in Yaxham, are passionate about making their communities safer and more pleasant places to live. We hope Zak's visit will encourage the authorities to listen to the community's concerns and take action by putting in a 20 limit: we firmly believe it's the most appropriate speed limit in our towns and villages."

Racheal Higgins, school governor and chair of Yaxham 20's plenty action group, said: "We are grateful for the support and hard work of everyone involved with the 20's plenty action group, who have formed a fabulous, caring team. We will not wait for a crash or fatality to achieve our goal of 20mph limits; our children's lives and wellbeing are our utmost priority."

Stephen Bibb, principal transport planner, Royal HaskoningDHV, said: "We are proud to support Brake in their community campaigns for safer roads. We believe that road safety should be proactive and these campaigns are not only important in educating communities but they also support local authorities in helping to prevent needless deaths and injuries on our roads, which devastate too many lives. By supporting Brake's Zak the Zebra campaign, we hope we can help people campaigning on the front line to make our roads safer, more inclusive and sustainable environments for everyone."

Notes for editors

Brake
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, a Fleet Safety Forum, practitioner services, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Zak the Zebra
To receive support and advice from Brake and Zak the Zebra on campaigning for safer roads locally, community members can report their road safety concerns or campaigns at www.zakthezebra.org. Alternatively, they can call Zak's hotline number, 08000 687 780. The hotline is sponsored by Irwin Mitchell Solicitors, corporate partners of Brake.

Regional Managing Partner at Irwin Mitchell Solicitors, Grahame Codd, said: "As personal injury solicitors we are well aware of how road crashes can devastate lives. We are providing the Zak the Zebra hotline to hopefully reduce the shocking number of child casualties on our roads."

Royal HaskoningDHV
Royal HaskoningDHV is an independent, international engineering and project management consultancy with more than 130 years of experience. Providing services in aviation, buildings, energy, industry, infrastructure, maritime, mining, rural areas, urban areas and water all over the world. By showing leadership in sustainable development and innovation, together with our clients, we are working to become part of the solution to a more sustainable society now and into the future.

Zak the Zebra visits St. Peter’s Primary School to support campaign for safe crossings

14 February 2014

Brake, the road safety charity
news@brake.org.uk

Zak the Zebra, mascot of road safety charity Brake, has galloped into South Portslade, Brighton. Thanks to sponsorship from Royal HaskoningDHV, Zak is supporting a community campaign for crossings and safer streets around St. Peter's Primary School.

Parents and teachers at St Peter's Primary are concerned about pupils' ability to walk safely to school along the busy Church Road and St. Andrews Road. The route is notorious; there have been numerous incidents and near misses. Church Road is heavily used by HGVs travelling from Shoreham Harbour to the A27, while St. Andrews is a main bus route with a 30mph limit, which campaigners say often suffers from speeding traffic. St. Peter's Primary School is set to double its intake over the next three years, and fears are growing of a tragedy being around the corner.

South Portslade Safe Roads Campaign, started in April 2013, has collected over 800 signatures on a petition for new crossing points and other safety improvements to protect pupils and local residents from traffic, including signs, barriers and greater driver compliance with the 20mph speed limit on Church Road.

In spring 2013, Brighton and Hove City Council's road safety team said there was not enough traffic to make a crossing necessary. However, campaigners believe the assessment was not done at the busy and dangerous time of day that children walk to school and called for another assessment that properly considers the dangers to school children.

An informal assessment by supportive councillors in November 2013 suggested the amount of traffic and pedestrians on Church Road warrants a pelican crossing [1]. The council's road safety team has now met with the community and a new assessment is underway. Hopes are high for a positive result.

As part of the campaign, a fun Beep Beep! Day will be taking place at the school on Friday 14 February as part of a national initiative by Brake to raise road safety awareness. Pupils will write letters to the council explaining why they need a crossing, and local police and road safety officers will give talks on road safety, including safety around HGVs. The day will also feature a poster contest with the Mayor presenting an award to the winning young artist, and a bake sale raising money for Brake. Brake's mascot Zak the Zebra will be there to meet the kids and show his support.

Ed Morrow, campaigns officer, Brake, the road safety charity, said: "Everybody has the right to walk or cycle in their own communities without fear or threat of being knocked down by traffic; this should always be the first and most important consideration in designing our streets. Children especially should be free to walk to school, visit their friends and play, and their parents should not be afraid to let them have a healthy, active lifestyle. That is why campaigns like this are so important, and we are delighted that our mascot Zak the Zebra is able to come along and show his support for safe crossings and safer streets in the area around St. Peter's Primary School."

Rae Powers, head of South Portslade Safe Roads Campaign, said: "We are thrilled to have the support of Brake and Zak the Zebra! Our children will enjoy a fun and educational day while the community of South Portslade and St. Peters School continues to make progress on our campaign for safer roads. We feel confident that our relentless efforts will pay off, and the council will listen and act on our concerns, so that we will no longer have to walk in fear to the park and school."

Stephen Bibb, principal transport planner, Royal HaskoningDHV, said: "We are proud to support Brake in their community campaigns for safer roads. We believe that road safety should be proactive and these campaigns are not only important in educating communities but they also support local authorities in helping to prevent needless deaths and injuries on our roads, which devastate too many lives. By supporting Brake's Zak the Zebra campaign, we hope we can help people campaigning on the front line to make our roads safer, more inclusive and sustainable environments for everyone."

Notes for editors

Brake
Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Zak the Zebra
To receive support and advice from Brake and Zak the Zebra on campaigning for safer roads locally, community members can report their road safety concerns or campaigns at www.zakthezebra.org. Alternatively, they can call Zak's hotline number, 08000 68 77 80. The hotline is sponsored by Irwin Mitchell Solicitors, corporate partners of Brake.

Regional Managing Partner at Irwin Mitchell Solicitors, Grahame Codd, said: "As personal injury solicitors we are well aware of how road crashes can devastate lives. We are providing the Zak the Zebra hotline to hopefully reduce the shocking number of child casualties on our roads."

Royal HaskoningDHV
Royal HaskoningDHV is an independent, international engineering and project management consultancy with more than 130 years of experience. Providing services in aviation, buildings, energy, industry, infrastructure, maritime, mining, rural areas, urban areas and water all over the world. By showing leadership in sustainable development and innovation, together with our clients, we are working to become part of the solution to a more sustainable society now and into the future.

End notes
[1] PV squared value assessment carried out by Cllr Alan Robins and Audit and Standards Committee Chairman Leslie Hamilton on 13 November 2013 calculated a value of 1.19x10 (8th power).

Zak's fundraising page for schools

Zak no eyelashesHi, I'm Zak the Zebra - mascot for road safety charity Brake.

Welcome to my fundraising page for schools!

The team and I are busy creating a brand new website for children, parents and teachers that will be launched in March 2019.

In the meantime, below are some of my ideas on how you can raise money and help Brake care for families bereaved in road crashes, but feel free to come up with your own. As well as supporting a worthy cause, it also helps children understand the concept of helping others, while creating empathy for those less fortunate.

You can invite me to attend your school here or visit my page.

And make sure you send me your lovely photos via email, Twitter or Facebook.

THANK YOU AND GOOD LUCK!
 

Wear Your Stripes Day / Diwrnod Gwisgwch Eich Streipiau

WYSD LogoThis is a fantastic new dress-down day where you can get your children and staff to dress like me!

Get them to swap their school uniform for fun, bright, stripy clothes in exchange for a donation to Brake.

Almost everyone has something striped in their wardrobe and you can accessorise by printing off my Zak mask.

Simply download my poster (in English or yn Gymraeg) to put on display around the school and use our template letter to send home to parents. For more information about Wear Your Stripes Days and to register to take part, email zebras@brake.org.uk.

Note to educators: this is a great way to support your activities for Brake's Kids Walk.

Bake for Brake

BakingGrab your aprons and make some delicious treats to sell during or after school!

Baking is one of the simplest things in the world and everyone loves a biscuit or cupcake, particularly if they know their extra calorie intake is all in a good cause. You can have your own one-off sale, tie it in with my Wear Your Stripes Day or sell tasty treats during a big event such as a school fete, coffee morning or disco.

I've given some classic recipes a road safety twist to give you a start:

My yummy Traffic Light Biscuits can help remind kids about safe crossing places.

My Road Safety Cup Cakes can be decorated to look like mini zebras.

I'm heading back to the kitchen to come up with some new recipes, so watch this space...

Staffroom sweepstake

Matty Norman FootballSweepstakes are an easy and fun way of raising money within your staffroom.

Choose an event or competition to base your sweepstake on; get people to pay a set amount to enter and draw names out of a hat; give half the money collected to the winner and half to Brake.

For more ideas or to request a specific sweepstake pack, visit Brake's sweepstake page

Check out our other fundraising ideas

How do I donate?

To donate the funds you raise from your event, simply use the button at the top of this website or use the paying-in slip provided by Brake. You can also call 01484 559909 to pay by credit card over the phone or send a cheque, made payable to Brake, to PO Box 548, Huddersfield, HD1 2XZ.

Zak's travel tips for families

 
 
Be There!

Be there

Never let kids under 8 out on their own.

Hold Hands

Hold hands

Don't let kids run ahead. Kids on foot should hold on to buggies.

photo 2a

Walk to school!

Cars near school gates are dangerous and horrid for those who walk. If you drop kids off on your way to work, park a few streets away and walk the last bit. Try to walk the whole way once a week or more - and enjoy the time with your kids.

Aged 8-11?

Aged 8 to 11?

Know where they're going. Help them plan a safe route. If you are plagued by fast traffic, don't let them out alone.

Kill your speed

Kill your speed!

Drive below 20mph to protect kids around schools, shops and homes. Use your gears - drop to 3rd in a 30mph area, and 2nd in a 20mph area. If you know a teenager who drives, teach them speed is the number one killer and tell them to slow down.

Buy the safest

Buy the safest

Log on to www.euroncap.com for crash test results. Look for pedestrian crash ratings. in other words, if your car hit a child, what is their chance of survival?

Keep kids on the inside

Keep kids on the inside

If there's no pavement, teach kids to 'hug the wall' if they hear traffic.

Listen

Stop. Think. Look. Listen. Live.

Say and do the code every time.

Belt up

Belt up

Children should use a child seat that's right for their size and weight until they are 12, or 150cm tall. Buy new. Fit right. Check often.

Extra kids

 Never carry extra kids

If you don't have the right seats for them, don't carry them.