Cycle for life campaign

Bolt Burdon Kemp sponsor the Cycle for Life campaign. Visit their website site here> 

Cycling has grown in popularity in recent years, and deservedly so: it’s a healthy, cheap, green, socially responsible way to get about. But sadly, as cycling levels have risen, so have cyclist deaths, most notably in the capital, and the UK lags behind other EU countries in protecting cyclists. It’s vital we make our roads safer for cyclists, to protect those already cycling, and enable more people to do so.

What needs to be done?

The government has committed to encouraging people to cycle to improve health and reduce CO2. But Brake is concerned it is not doing enough to improve cyclist safety: it has a responsibility to ensure cyclists are not subject to unacceptably high risks. We need investment in engineering measures to protect cyclists: more traffic-free and segregated cycle paths on commuter routes and connecting homes with local facilities, and widespread 20mph limits in communities.

The government should provide greater funding and direction to local authorities on implementing these measures. We also need greater awareness among drivers, who should look out, slow down and give a wide berth for cyclists, especially at junctions, on busy commuter routes, and on bends on rural roads. Commercial vehicle operators should ensure drivers are well trained in this, and have the latest devices fitted to vehicles to reduce blindspots.

Brake also urges cyclists to do everything they can to reduce risks, including choosing the safest routes possible.

What you can do:

Click like above to spread the word on Facebook
Whether you're a driver, cyclist or both, make Brake’s Pledge
Write to your MP calling for action on safer cycling, including the steps outlined above
Sign up in support of The Times' campaign for cities fit for cycling
Sign up to our fortnightly e-bulletin, for updates on our campaigns and how you can help
Campaign for 20mph limits and safer cycling routes in your community with Brake’s help
Employers: back the campaign and get guidance on promoting safe cycling

Campaign news:

Charity calls for safer streets for cycling as Tour de France kicks off, 28.06.13
Make streets safer for cycling to deliver Olympic legacy, say national campaigners, 28.03.13
Brake welcomes 'crossrail for cyclists' as London leads the way on safe cycling 08.03.13
Dennis the Menace backs safe cycling for kids through free resources, 21.02.13
Commuters call for safer streets for cycling, to enable more to get on their bikes, 02.05.12
Fleets share best practice on cyclist safety at Fleet Safety Forum annual conference
, 29.02.12
Brake and Metropolitan Police join forces to tackle truck blindspot casualties
, 3.02.12
The Times launches campaign to make 'cities fit for cycling'
, 3.02.12
MP wins road safety award for child cycle helmet campaign, 31.08.11
Brake backs James Cracknell’s campaign on cycle helmets, 18.08.11
Safer routes are the key to getting one in five of us cycling, according to Brake and Direct Line, 27.05.11
Bereaved family’s campaign to cut ‘blind spot’ cyclist casualties backed by Team GB members, 14.02.11
Cambridge MP Julian Huppert wins Brake award for safer cycling campaign, 11.02.11

Campaign sponsored by:


Tags: Sustainability cycling CO2 campaign