Beep Beep! Day

Churchill is pleased to sponsor Beep Beep! Day. Visit Churchill's site

Churchill kids logo

Every year thousands of tots and infants age 2-7 take part in a special Beep Beep! Day organised by their nursery, playgroup, childminder or infant school, to help save little lives. It's a great way to engage children with the road safety basics through fun activities, while raising awareness among parents and the wider community about protecting children on roads.

It's also a great way to raise funds for Brake's work, by inviting tots to come along to the day dressed in their brightest clothes in return for a donation to Brake.

We are pleased to announce new dates for 2017, which include an extra day to give you more opportunities to spread important road safety messages. Each Beep Beep! Day will have a different theme with brand new free or low-cost resources for you – watch this space.

You can run your event on a date of your choice, but the confirmed national dates are:

  • Wednesday 15 February 2017
  • Wednesday 10 May 2017
  • Wednesday 27 September 2017
  • Wednesday 22 November 2017

Use the button below to register for free. You can choose to receive either our free e-pack of resources (including heaps of activity ideas for your day), or, for a small fee, receive our bumper Beep Beep! Day resource pack, including laminated activity cards, posters, a road floor mat, and stickers for the children.


Bumper Beep Beep! Day resource pack!

The Bumper Beep Beep! Pack contains stickers and certificates for all children taking part, posters to promote your event to parents, a hand print poster for children to learn about holding hands, laminated activity and song cards, a large road map, activity poster with cut-out shapes, and even balloons!
Order your pack here for Just £12.60 (including VAT) or email

new beep pack

Once you have run your Beep Beep! Day, please let us know how it went by filling in our online feedback form.

Beep Beep! Day also raises valuable funds for Brake's work supporting families bereaved by road crashes and campaigning for road safety. To get planning your Beep Beep! Day, read our great ideas here and look at our fundraising ideas. For more inspiration, find out about other people's Beep Beep! Days and see Beep Beep! photos on our facebook page.

You can also browse our online guides to teaching road safety and campaigning for safer roads locally to help you take action on road safety on any day of the year.

You can stay up to date with our work and ways to get involved by signing up for our termly educators' ebulletin.

Find out what happened in previous years:

A huge thank you to our Beep Beep! Day sponsor Churchill.