Whatever you’re planning, whether it’s a balloon release in memory of local people who have died on roads or a sponsored buggy-push by local mums in aid of Brake, promote your road safety initiatives in your local media by telling journalists from your local paper, radio and television all about it.

Use the links on this page to access free downloads to help you be a media advocate for road safety.

Writing a press release and organising a photo call (web page)

How to do broadcast interviews - tips for radio and television (web page)

Getting your road safety message across in the media - a comprehensive guide from Brake (pdf)