1 December 2010

From: Brake, the road safety charity, PO Box 548, Huddersfield, HD1 2XZ
Tel: 01484 550064 Out of hours: 07976 069159 E-mail:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tweet this news!

This Christmas, the Think! drink drive campaign has been scaled back as just £550,000 has been allocated for this year's advertising – a fraction of the £3.4m spent in 2009-10. This year there will be no TV or cinema advertisements because of their expense.

Click here to read more. 

Julie Townsend, Brake's campaigns director said: “Drink driving remains one of the biggest killers on our roads, causing seven deaths every week and many more serious injuries – so it’s crucial that we continue to get the message across that driving after even small amounts of alcohol can have horrific consequences. While it’s extremely important that anti-drink drive advertising is carefully targeted, we are concerned that scaling back this campaign will mean far fewer people hear these potentially life-saving messages. We have made a great deal of progress in reducing drink drive casualties in the past decade, but too many families still suffer as a result of this deadly crime. We must continue investing in drink-drive campaigns, alongside stepping up enforcement, to eliminate this menace from our roads.”