Brake calls on schools, communities and organisations to register now for Road Safety Week – and get free resources

28 March 2014

Brake, the road safety charity

Schools, community groups, employers and professionals are being urged to get involved in Road Safety Week 2014 (17-23 November), the UK's biggest road safety event, to help make streets and communities safer. The charity Brake, which coordinates the event, is encouraging educators, professionals and community leaders to go to to get ideas on promoting safer road use and campaigning for safer roads in the Week, and register online for a free e-action pack.

Road Safety Week, now in its 18th year and supported by headline sponsors RSA and Specsavers, is a great opportunity for groups and individuals to team up and take action on road safety, and run activities to raise awareness and prevent needless casualties.

Everyone can access ideas plus free electronic resources and guidance to help them get involved at Anyone who registers to be part of the Week is emailed a free e-action pack with downloadable posters and advice and case studies of what others have done in previous years.

The Road Safety Week 2014 theme is 'look out for each other': raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Read more. Participants in the Week can run an initiative on this theme or any other road safety topic.

Last year 7,795 community groups, schools and organisations registered to take part, running activities ranging from fundraisers, road safety workshops, to protests against fast traffic, to community speed checks, to poster design competitions, many in partnership with local authorities, emergency services, or other agencies.

Julie Townsend, Brake deputy chief executive, says: "Road safety is a critical issue for communities everywhere, so we're calling on schools, groups and organisations around the country to play their part in making streets safer. Road Safety Week is a perfect opportunity to take action on local road safety issues, by campaigning, raising awareness and making a difference – especially in relation to protecting the most vulnerable road users, like children. Our theme this year is 'look out for each other', calling on everyone to be considerate on roads, but especially calling on drivers to slow down and take care to protect people on foot and bike. Everyone can help get this vital message out, and make a big difference to their local community. Log on to the Road Safety Week website for ideas and inspiration, and to register for a free e-action pack to help you take part."

Read our press releases calling on specific groups to get involved:

Schools, colleges and nurseries
Employers and fleets
Emergency services
Road safety professionals
Families and communities
Runners and cyclists

Notes for editors

About Road Safety Week
Road Safety Week is the UK's flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake
Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group
With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion

As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads. In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the eleventh year running by the Reader's Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

Tags: road safety road safety week resource vulnerable road users eyesight