Wednesday 16 July 2014
Brake, the road safety charity
Students from Conisborough College, Catford, London, have won a national road safety competition, as part of a campaign to help save young lives co-ordinated by Brake, the road safety charity. The 2young2die competition, sponsored by young driver insurer Marmalade, encourages young people to get creative and promote life-saving messages to peers and the wider community through powerful campaign adverts.
This year's winning entry is a short film researched, scripted and produced by students at Conisborough College and Film in School. The film, based on the theme of mobile phone use while driving, was inspired by a road safety workshop delivered by a Brake 2young2die ambassador. The students decided to focus their film on mobile phone use after having several negative experiences with drivers using mobile phones in their area. The film was promoted online and through national Road Safety Week to raise awareness. Watch the video.
The students will be presented with their award, along with a video camera to help them continue promoting road safety, at Brake's annual reception at the Houses of Parliament in January.
Also highly commended were pupils from Mileham Primary School, near King's Lynn, Norfolk. The group of Key Stage 2 pupils were concerned about speeding in their village. With the help of police they held a speed check outside their school, with speeding drivers spoken to by the children and given a ticket or sent on a speed awareness course. The students' video raised awareness of the dangers of speeding using a LEGO stop motion animation, along with well researched road safety facts. Watch the video.
To take part in the 2young2die competition, young people are asked to create a short film, based on any road safety messages in Brake's Pledge. The aim is to raise awareness among young people and others about how they can protect themselves and people around them on roads. Entrants are encouraged to promote their films as widely possible and raise funds in support of Brake's work campaigning for safer roads and supporting people bereaved and injured by crashes.
Brake is inviting young people, educators and youth workers to register now to get involved in this year's Road Safety Week, 17-23 November, the UK's flagship road safety event, coordinated by Brake. Go to www.roadsafetyweek.org.uk/educators to get a free e-action pack.
Matthew Lloyd, drama teacher at Conisborough College, said: "Having being involved in a near fatal car crash when I was six years old, I understand the need to inform and educate students of the importance of road safety. A Brake ambassador came to our college last year and delivered a fantastic workshop that inspired the students to create their own road safety film. We wanted to pass on the message that using a mobile phone while driving needs to stop. It was a great feeling when we were told that we'd won the 2young2die competition. We're proud that we have been able to turn something that has affected us so deeply into something positive."
Fred, Ben and Denholm, pupils from Mileham Primary School, said: "We regularly see all sorts of vehicles, including trucks, speeding through our village. We wanted to pass on the message that speeding needs to stop everywhere, not just in Mileham. We are very proud of the film we made and very happy to have been highly commended in this competition." Their head teacher, Edward Pearson-Shaul said: "All of the children were very keen to raise awareness about the dangers of speeding through their 'Watch It!' campaign. This excellent animation was one part of their presentation. I hope even more people will see their video and resolve to drive more safely."
Philip Goose, senior community engagement officer at Brake, said: "Road crashes are the biggest killer of young people and a frequent cause of devastating serious injuries among this age group. Hence working with schools, colleges and local agencies to engage young people in road safety is a critical part of Brake's work. Young people can also have a big impact in helping to put a stop to the needless loss of life and terrible suffering that occurs in road crashes, especially by speaking out for road safety in their area. The students from Conisborough College and Mileham Primary School have developed impressive and powerful road safety adverts, which we are pleased to recognise through this competition. We are encouraging more young people across the country to work with Brake to promote life-saving messages and make a difference to road safety in their community."
Crispin Moger, managing director at Marmalade, said: "Road safety is of paramount importance and it's great to see young people getting creative to deliver safety messages to their peers. We have been very impressed with the level of entries and want to congratulate everyone involved, particularly the winners and those highly commended. As champions of young drivers, we work closely with Brake to ensure messages around safe driving get through to this age group. Marmalade is dedicated to providing a cost effective means of getting young drivers on the road, safely. Our partnership with Brake means that through the 2young2die competition and workshops we can spread this message to an even wider audience."
Facts on young people's road safety:
- Road crashes are the biggest single killer of young people in the UK and worldwide .
- Young drivers (17-24) are involved in one in five fatal and serious crashes, despite making up less than one in 12 driving licence holders .
- One in five new drivers has a crash within six months of passing their test 
- Young male drivers have much higher crash rates than young female drivers .
- Young male drivers aged 17-20 are seven times more at risk than all male drivers - but between the hours of 2am and 5am their risk is 17 times higher .
About Brake's work to improve young people's road safety:
Brake provides resources, guidance and training through its 2young2die project to help educators, youth workers, road safety practitioners and community leaders engage young people on road safety, including through this competition. Find out more here.
Brake is also campaigning for a system of graduated driver licensing, to help improve the safety of young drivers, and improved alternatives to driving, such as better access to public transport and safe walking and cycling routes. Find out more here.
Notes for editors
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, a Fleet Safety Forum, practitioner services, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
Marmalade is the leading provider of car insurance and cars for young drivers. Founded in 2006, it helps young drivers get behind the wheel, keeps them safe, improves their driving skills and saves money.
As a champion of young people, Marmalade provides a range of products that specifically meet the needs of young people – and their parents – today. These include:
- Learner Insurance – is tailor-made for provisional drivers, enabling them to drive a parent's car from as little as £85 per month while protecting any existing No Claims Bonus.
- New Driver Insurance – by trusting young people to drive sensibly straight away, Marmalade's insurance cover starts low. Drivers are only penalised if they repeatedly drive dangerously, potentially saving thousands of pounds on premiums. This policy is based on telematics technology – black boxes are installed into the insured car to monitor journeys and to ensure that young person is not driving dangerously. They also provide added security in case of an accident or vehicle theft.
- Fuel & Go - Marmalade is the only UK insurance company to offer free insurance for 17 year olds through its Fuel & Go scheme. The scheme, which uses black box technology, enables young people to buy a new car with free insurance for the first year.
More info about Marmalade:
tel: 0845 644 4207
 Death registrations in England & Wales (ONS, 2010)
 Reported Road Casualties 2012: Great Britain (Department for Transport, 2013)
 DSA, Learning to Drive: a consultation paper (2008)
 Reported Road Accidents Involving Young Drivers 2009 (Department for Transport, 2011)
 Night-time Accidents, (Centre for Transport Studies, University College London, 2005)