Tuesday 29 July
Brake, the road safety charity
Brake, the road safety charity, has today launched a Road Safety Week global hub - www.roadsafetyweek.org - to give easy access to road safety guidance, tools, resources and case studies for organisations around the world. Sponsored by RSA Insurance Group, it aims to help NGOs, government agencies, companies, schools, communities and local agencies organise successful awareness-raising road safety events and campaigns at national and grassroots level.
The charity hopes the site will help to increase the number and impact of regular Road Safety Weeks around the world - the value of which has been recognised in the UN's action plan for the Decade of Action for Road Safety. The site shares Brake's experience as long-running organisers of national Road Safety Weeks in the UK and New Zealand, and showcases good practice case studies of other awareness-raising road safety events from around the world.
Resources that can be accessed through www.roadsafetyweek.org include:
- Step by step guidance on organising and promoting a Road Safety Week for: national governments and NGOs; companies; educators; communities and local agencies;
- A detailed guide to delivering a successful road safety publicity and media campaign;
- An introductory guide to teaching road safety, with lesson and activity ideas for different age groups;
- An interactive map
- A library of downloadable tools and resources, split by topic, including posters, leaflets, web banners, adverts and interactive activities, many translated into several languages, on a range of key road safety topics; and
- Road safety videos and adverts from around the world.
Visit www.roadsafetyweek.org to see the full site, which will continue to be added to and expanded.
Brake is also running a series of free webinars alongside launching this site on coordinating Road Safety Week events, where attendees can hear from experienced organisers and get ideas and support:
- 17 Sept 2pm BST (GMT + 1:00): webinar for NGOs, government agencies, communities and educators - Running a Road Safety Week: an annual event to engage communities on road safety;
- 17 Sept 3pm NZST (GMT + 12:00): webinar for companies - Running a Road Safety Week: an annual event to engage employees and communities on road safety;
- 18 Sept 2pm BST (GMT + 1:00): webinar for companies - Running a Road safety Week: an annual event to engage employees and communities on road safety; and
- 18 Sept 3pm NZST (GMT + 12:00): webinar for NGOs, government agencies, communities and educators - Running a Road Safety Week: an annual event to engage communities on road safety.
Julie Townsend, deputy chief executive at Brake, said: "With more than 1.2 million people killed globally in road crashes each year, and tens of millions injured, it is vital that governments, NGOs, employers, community leaders and road safety practitioners work together to end this devastating epidemic. Organising a Road Safety Week at national, local or organisational level can be an effective way to get crucial road safety messages out widely to the public and help save lives. As long-running organisers of national Road Safety Weeks in the UK and New Zealand, we are keen to share our experience with others globally, promote good practice in road safety awareness-raising, and pool tools and resources. Our roadsafetyweek.org site provides potential Road Safety Week organisers with the information and resources they need to persuade people of the vital importance of using roads safely to protect yourself and others."
Peter Collins, head of corporate responsibility for RSA, said: "We share Brake's ambition to raise road safety awareness, promote safe sustainable road use and prevent devastating casualties. This new online hub is full of practical advice, tools and case studies and we're encouraging anyone looking to organise a road safety event to take advantage of its resources."
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
About RSA Group
With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion.
As a leading car insurer they have an interest in promoting safety awareness and reducing the number of crashes on our roads. In the UK, they have been a partner of Brake since 2011. They undertake road safety campaigns in many of their businesses across the world.