Road safety charity urges little feet to join Brake’s Giant Walk in 2015

Wenesday 22 October 2014

Brake, the road safety charity
news@brake.org.uk

Brake, the road safety charity, is encouraging teachers to register for Brake’s Giant Walk, to promote the benefits of walking to school and to help teach road safety. This annual event takes place on Wednesday 10 June 2015, and every year sees tens of thousands of kids learning about road safety in their classroom, promoting the benefits of safe walking and cycling to school, and calling on drivers to slow down in their community.

View and download photos of this year’s Star Schools from our Dropbox folder - read more about the Star Schools of last year’s event. Individual regional press releases have been issued for each of these Star Schools - these are available on request.

View and embed Brake’s Giant Walk video advert (works best in Chrome or Firefox)

Brake’s Giant Walk involves children across the UK taking part in a walk from their school gates to promote safe walking and cycling. The event is a great focal point for schools to teach road safety using resources and advice from Brake, which can be linked to a range of subjects. Schools can use their walk to call on drivers to slow down in their community to help protect children. The project also raises funds for Brake's work to improve road safety and care for families devastated by a death or injury on roads, because most schools fundraise on the day.

Brake’s Giant Walk empowers children and schools to help make their communities safer, healthier, and greener, while preventing devastating child casualties.

REGISTER NOW! Brake is urging primary schools to register to take part in this great event and receive support and free resources available from Brake in the run-up: register interest online at www.brake.org.uk/giantwalk, call 01484 550061 or email giantwalk@brake.org.uk.

Three giant reasons for schools to register today:

  • Teaching road safety: schools can use the event as a focal point for running lessons about road safety. Children could learn about travel to school around the world in geography, find out about the forces in road crashes in science, or learn about travel through the ages in history. Brake provides resources advice and guidance to help teachers plan lessons around their Giant Walk.
  • Slow down drivers and get kids walking: Brake’s Giant Walk can be used to help schools call for drivers to slow down in their community and help protect children. Brake can help schools get publicity through local media, and promote the event in their newsletter or website, to get the road safety message out.
  • Help bereaved and injured families: Children can be sponsored by family and friends to take part, or schools can run other fundraising events with advice from Brake, helping Brake campaign for road safety and support families bereaved and injured by road crashes.

Julie Townsend, Brake deputy chief executive, says: “Brake’s Giant Walk is a great way for schools to promote road safety in their community and get the message out that walking is great for kids and families. Every year as part of this event schools use resources and support from Brake to run fantastic lessons and activities across a variety of subjects around the theme of road safety and active travel. It’s a chance to teach children about road safety and why walking is healthy and eco-friendly, and also to call on local drivers to make a big difference by slowing down to protect children on foot and bike. We’re urging schools to sign up now to take full advantage of the resources and support Brake offers to help schools get involved.”

Notes for editors

About Brake’s Giant Walk
Brake’s Giant Walk (formerly Giant Walking Bus) is an annual event in primary schools where children learn about traffic pollution and danger, and transport choices. Schools taking part get their pupils to walk (in a crocodile of supervised kids, holding hands on safe pavements, or around the school’s grounds) which gives children a voice, helping them tell drivers to slow down and look out for people on foot. Children can be sponsored to take part and schools can run fundraising events, helping fund Brake's campaigns and services for families bereaved and injured by road crashes.

About Brake
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.