The power of the written word: Brake launches revamped blog

Friday 15 May 2015

Brake, the road safety charity 

Brake, the road safety charity, now in its 20th year, has launched a new blog which will offer contributors from inside and outside the organisation the opportunity to air their views.

Gary Rae, campaigns manager for Brake, said: “We’ve been working hard on developing when, where and how we talk to people, especially via social media. A blog was the missing piece of the jigsaw and we’ve now put that right. Although I’m the first blogger, we don’t want this to be an exclusive club for Brake staff. I am keen to hear from our volunteers – the people directly affected by road crashes, community campaigners, sponsors, and experts in road safety policy and research. It’s important that we have a breadth of views and opinions, ranging from powerful, personal testimony to rigorous and evidenced policy proposals.

“There’s no guarantee that we will publish every submission and we don’t really want thousands of words – 600 maximum, works best for us. I look forward to reading some thought provoking articles.”

Draft submissions, with a brief author biography and picture, can be emailed to or


Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Subscribe to the Brake Blog. Follow Brake on Twitter or Facebook. Follow Gary Rae on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

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