Brake welcomes target to halve road casualties as 23,000 kids across London walk for road safety

Wednesday 10 June 2015

Brake, the road safety charity
news@brake.org.uk 

Brake, the road safety charity, has welcomed the target announced by Mayor of London Boris Johnson yesterday (9 June 2015) to halve road casualties in London by 2020. This would mean preventing more than 14,000 deaths and serious injuries in the next five years. This comes as 23,000 children across London are taking part in Brake’s Giant Walk, calling for safer streets to walk and cycle.

Brake particularly welcomed Transport for London’s (TfL) ‘vision zero’ approach, with an ultimate ambition of eradicating deaths and serious injuries on London’s roads completely, alongside their focus on protecting the most vulnerable road users including pedestrians, cyclists and motorcyclists.

Julie Townsend, deputy chief executive, Brake, said: “The setting of this target for London is an important step towards eradicating needless tragedies on our roads, every one of which has a ripple effect of terrible suffering and trauma. Casualty reduction targets are proven to be effective in driving progress in preventing road deaths and serious injuries, which is why it was so disappointing that the last government abandoned them on a national level. We would like to see all levels of government, from local councils to Westminster, following London’s lead.

“It is especially encouraging that TfL has made a commitment to protect the most vulnerable road users – pedestrians, cyclists and motorcyclists – the victims of the majority of serious and fatal collisions in London. It’s a major step forward for them to buy into a ‘vision zero’ ambition for a future entirely free of road death and serious injury. Increasingly, it is becoming recognised that all road casualties are preventable; they’re not inevitable chance ‘accidents’. We would like to see London setting even more challenging targets to achieve this, and all levels of government signing up to a ‘vision zero’.”

Brake works for a future completely free the preventable trauma of deaths and serious injuries on our roads. Find out more at www.brake.org.uk.

Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Follow Brake on TwitterFacebook, or The Brake Blog. Follow Julie Townsend on Twitter.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.