Reading West MP wins national road safety award

Brake, the road safety charity

Alok Sharma, MP for Reading West, has been named Brake's Westminster MP for September 2015, by the road safety charity Brake and Direct Line Group. The award recognises Alok Sharma's work with parents of children at English Martyrs Catholic Primary School and St Michael's Primary School, which has secured two zebra crossings to improve road safety around both schools.

The Reading West MP added his influence to the campaign last year after parent Emma Simpson-Holland starting a petition calling for a crossing outside her children's school, after she had experienced several near misses on Dee Road. The petition itself saw plenty of backing amongst the local community with more than a thousand people calling for pedestrian crossings.

Thanks to the combined efforts of the MP, alongside the two schools and the parents, Reading Borough Council agreed to install two zebra crossings on Dee Road ahead of the new school year in September and they are now up and functioning well. However, despite the proactive work of Mr Sharma and the parents of both primary schools, two young children were involved in crashes on Dee Road in June before work began on the crossings.

Alok Sharma's road safety work has also influenced other areas. He has been a strong advocate of tougher sentencing for dangerous driving. Last month he held a debate in Parliament, highlighting the deaths of Kris Jarvis and John Morland, two of Alok's constituents.

Brake is part of the GO 20 coalition campaign for a 20mph default urban speed limit, to cut road casualties and empower more people to walk and cycle in safety. Tweet us: @Brakecharity, #GO20

Gary Rae, Director of Communications and Campaigns, for Brake, said: "Safety outside our children's schools is a massive concern across the country. Parents are fearful about the safety of their children. Many of these concerns are about speed and poor infrastructure, a potentially lethal which makes it hard for parents and children alike.

"The campaign which Alok Sharma has influenced heavily, shows what can be done when communities band together to tackle road safety issues and what role a MP can play in forcing a council to act. A lot of praise also must go to Emma Simpson-Holland for starting this campaign too. The work done by Alok and Emma should be an inspiration to communities up and down the UK who are aiming to make their communities safer."

Accepting his award, Alok Sharma, MP for Reading West, said: "The Brake award came as a huge but pleasant surprise and it really belongs to all the local parents, particularly Emma Simpson-Holland, who have campaigned so hard on local road safety matters.

"Emma and other local parents approached me last year to raise their concerns about speeding traffic outside two local primary schools located on the same road in my constituency, after a number of scary near-misses. I organised a number of meetings involving the schools and the local council to discuss road safety and supported a petition, signed by over 1,000, calling for safe crossings for local school children. I am therefore delighted that after many months of campaigning, we have been successful in securing two pedestrian crossings.

"It is great news that these zebra crossings were installed in time for the new school year in September and local children now have a much safer walk to school. There do however continue to be similar concerns at a number of other schools across the town and I would like our local councils to carry out a systematic review of road safety for all local schools to see what more can be done to make journeys to school safer."

Notes for editors


Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Follow Brake on Twitter, Facebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or on-line.

Direct Line general insurance policies are underwritten by UK Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc. Customers can find out more about Direct Line products or get a quote by calling 0845 246 3761 or visiting