Brake joins the UN Road Safety Collaboration

News from Brake
Wednesday, 25 April 2018
Brake has been accepted as a member of the UN Road Safety Collaboration (UNRSC) [1], illustrating the global nature of the charity’s work and its commitment to a vision of a world that has zero road deaths and injuries.
Brake joined the UNRSC at the 25th meeting of the group, held in New York on 12-13 April. Brake has long played a global role in road safety, providing global best practice for at-work drivers through its Brake Professional initiative [2] and sharing its expertise on community engagement, campaigning and Road Safety Week [3] with international partners. The acceptance into the UNRSC marks the next stage of Brake’s global strategy and the charity’s vision to further contribute to road safety efforts worldwide.
Commenting on the announcement, Joshua Harris, director of campaigns at road safety charity Brake, said: 
“We are delighted to have been accepted as members of the UN Road Safety Collaboration and to join a committed and passionate group of road safety advocates with a shared vision to improve global road safety.
“This is a well-deserved endorsement of the increasingly global nature of Brake’s work and we look forward to playing an active role in the UNRSC moving forward.”
Notes to editors
[1] UN Road Safety Collaboration (UNRSC) – the UNRSC is an informal consultative mechanism whose members are committed to road safety efforts and in particular to the implementation of the recommendations of the World report on road traffic injury prevention. The goal of the Collaboration is to facilitate international cooperation and to strengthen global and regional coordination among UN agencies and other international partners to implement UN General Assembly resolutions and the recommendations of the world report thereby supporting country programmes.
[2] Brake Professional - Brake Professional is a global, not-for-profit initiative that promotes road risk management, coordinated by road safety charity Brake.
[3] Road Safety Week - Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake, the road safety charity. Road Safety Week aims to inspire thousands of schools, organisations and communities to take action on road safety and promote life-saving messages during the Week and beyond. It also provides a focal point for professionals working in road safety to boost awareness and engagement in their work.
About Brake
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.
We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
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Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Tags: road deaths road crash serious injury vision zero