Brake helps 30,000 children create personalised postcards telling parents how to keep them safe

News from Brake
Wednesday 20 March 2019

Nearly 30,000 children are due to send their grown ups personalised road safety postcards today (Wednesday 20 March) as a reminder of how to keep them safe near roads.

The tots and infants, aged 2-7, will share the colourful creations as around 500 schools and nurseries take part in a Beep Beep! Day, organised by road safety charity Brake and Churchill Car Insurance.

The project is celebrating 15 years, having helped millions of children learn road safety basics since 2004.

As part of today’s campaign, children have written and coloured in a set of three postcards focusing on holding hands near roads, ensuring children are using correctly fitted child seats and finding safe places to cross the road. The resources focus on a commitment by the child, followed by a message to an adult on what they should do to keep their child safe. The postcards can then go on display at home as a constant reminder of key road safety messages.

On average, six children are killed or seriously injured on roads in Britain every day [1]. In December the World Health Organisation revealed that road crashes are the leading killer of children and young adults (aged 5-29) globally [2].

Beep Beep! Day aims to engage 2-7 year olds with road safety basics through fun activities, while raising awareness among parents and the wider community about protecting children on roads. Since the charity launched the project in the UK 15 years ago, it has gone from strength to strength, with registrations now coming from all over the world, including Africa, Russia, Europe, Canada and New Zealand. Brake is also now a member of the UN Road Safety Collaboration.

Last year more than 305,000 children were estimated to have taken part. The support from Churchill Car Insurance enables Brake to produce free and low-cost resources for educators to use, as well as advice for them to pass on to grown ups.

This year the project takes place on three national dates – Wednesday 20 March, Wednesday 17 July and Wednesday 20 November – although educators can also run a Beep Beep! Day on a date of their choice.

Beep Beep! Days also provide an ideal opportunity for nurseries, schools and childminders to fundraise for Brake, by encouraging children to dress in stripy clothes in support of the charity’s mascot Zak the Zebra. Funds raised help the charity to campaign for safer roads and support people who have been bereaved or seriously injured following a road crash.

Dave Nichols, community engagement manager at Brake, said: “Keeping children safe near roads is a top priority for many parents, but sometimes we all need a little reminder. These postcards are a fantastic fun way for children to help remind their grown up of important messages that help keep them safe. We know schools, nurseries and childminders love our Beep Beep! Day project as they return year after year; we just hope parents will take note of what their child has to say and help prevent further needless casualties on our roads.”

Lucy Brooksbank, head of marketing at Churchill Insurance, said: “We are very proud to have supported Brake and its Beep Beep! Day. Too many children die or are seriously injured on our roads each week. Beep Beep! Day is a great way of starting to talk to young children about road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”

To find out more or register for a Beep Beep! Day, visit, call 01484 550061 or email


*** hi-res images available on request be emailing ***

Notes to Editors:


[1] Reported Road Casualties in Great Britain: Annual Report 2017, Table RAS 30062

[2] Global Status Report on Road Safety, 2018, World Health Organisation

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog and use #beepbeepday

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About Churchill

Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. 

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc.  

Customers can find out more about Churchill products or get a quote by calling 0300 200300 or visiting