Brake, the road safety charity
8 August 2012
Tel: 01484 559909 Email: firstname.lastname@example.org
Walkers are being encouraged to help raise awareness about the importance of protecting people on foot and bikes by running a Bright Day during Road Safety Week (19-25 November), the UK's flagship road safety event, coordinated by the charity Brake. It's a chance for ramblers to don their brightest gear to raise awareness, have fun and raise funds for a worthy cause.
Brake's theme for Road Safety Week 2012 is 'Slower speeds = happy people'. Brake will be highlighting the importance of everyone - kids, adults, families - being able to walk and cycle without fear of traffic and for their health and enjoyment. Brake will be calling for action from authorities to introduce lower speed limits and other measures to protect people on foot or bike, and appealing to drivers to slow down for more pedestrian-friendly streets. Read more
Road Safety Week is about thousands of communities, schools and organisations taking action on road safety, and there are lots of simple ways to get involved. Anyone can register now to get a free e-action pack with resources, guidance and ideas on getting involved at www.roadsafetyweek.org.uk.
Brake is particularly calling on walkers to run a Bright Day in their workplace, community or on a hike, where everyone wears bright clothes and makes a donation to Brake. The event helps raise awareness about the importance of drivers looking out for pedestrians and cyclists. It's the perfect excuse for walkers to wear their brightest gear, and funds raised help Brake's work campaigning for safer roads and caring for families bereaved and injured in road crashes.
Brake deputy chief executive Julie Townsend says: "Road Safety Week is a great opportunity to work together to make our streets safer, greener, more pleasant places. We believe people should be able to walk and cycle without their lives being endangered by traffic. We'll be calling on authorities to do more to protect people on foot and bike, and calling on drivers to make a difference by slowing down. We're encouraging walkers everywhere to join this vital campaign, by registering now on the Road Safety Week website to get ideas and free resources."
"Organising a Bright Day is a great way to get involved in the UK's biggest road safety event, have fun, raise awareness, and raise funds. It's an effective way to promote an important message, encouraging drivers to look out for and be considerate towards pedestrians and cyclists, including slowing down so they have more chance to react."
Go to www.roadsafetyweek.org.uk and click on the communities section for more.
Brake is an independent road safety charity. Brake exists to stop the five deaths and 65 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (19-25 November 2012), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.
Road crashes are not accidents; they are man-made, preventable, violent events that devastate lives. Brake does not use the term accidents because it undermines work to reduce road risk and causes insult to families whose lives have been torn apart by road death or injury.