Brake shares latest fleet safety research and celebrates achievements at the Fleet Safety Conference and Awards

14 June 2013

From: Brake, the road safety charity

For the first time in 10 years Brake, the road safety charity, combined its two annual fleet safety events into one: the Fleet Safety Conference and Awards was held yesterday (Thursday 13 June) at the St John's Hotel in Solihull.

More than 100 delegates joined Brake at the conference, sponsored by Aviva, which featured speakers on topics including partnership working, in-vehicle technology and community engagement. Manager guidance reports on these topics will be published by Brake over the coming months, and made available to conference delegates and Brake subscribers.

Delegates heard case studies from experienced practitioners, including a presentation from Caroline Meek, head of HSEA at Network Rail, on successfully partnering with suppliers to improve fleet safety. Expert academic speakers also presented the latest safety research, including Dr Lisa Dorn, director of the Driving Research Group at Cranfield University, who discussed the impact of in-vehicle technology on driver behaviour.

Winners of the Fleet Safety Awards, sponsored by Arval, were announced at a prestigious gala dinner in the evening, attended by more than 200 guests. The awards recognise achievements in road risk management. It is hoped that generous donations made on the night will have raised more than £7000 for Brake.

Altogether, 103 entries were received from 40 organisations this year.

The 2013 Fleet Safety Award winners are:

  • Fleet Safety Analysis and Action Award, sponsored by ARI Fleet Services: BT
  • Company Driver Safety Awards, sponsored by FleetMaster: ASDA Grocery Home Shopping (larger fleets category) and ABB Ireland Ltd (smaller fleets category)
  • Road Safety in the Community Award, sponsored by Kingsmill: Michelin
  • Eco Fleet Award, sponsored by Balfour Beatty: Allied Bakeries
  • Fleet Safety Innovation Award, sponsored by Castrol: Ringway Eurovia Ltd
  • Fleet Safety Partnership Award, sponsored by Trimble: ASDA Grocery Home Shopping and Interactive Driving Systems
  • Fleet Safety Product Award, sponsored by QBE: SmartWitness
  • Safe Vehicles Award, sponsored by Road Haulage Association: Crossrail Ltd
  • Best Newcomer to Road Risk Management, sponsored by Specsavers: Clare Habbin, Ringway Eurovia Ltd
  • Road Risk Manager of the Year Award, sponsored by Licence Bureau: Alan Gallagher, North East Ambulance Service NHS Foundation Trust
  • Kevin Storey Award for Outstanding Commitment to Road Safety, sponsored by Arriva: James Sutherland, Peak Performance

A full list of all the winners and highly commended entries can be found on the dedicated event website.

Eurovia Group Ltd
was awarded the Fleet Safety Innovation Award for its company-wide road safety campaign, Drive for Life. The company ran a series of competitions to get all employees thinking about road safety and changing their driving behaviour to be both safer and more fuel efficient. Eurovia gained financial support from its insurer, Aviva, for the campaign and promotional literature. The company has reduced its crashes by 44% over the two years the campaign has run. Clare Habbin, Group HS&E Coordinator, won the first ever Best Newcomer to Road Risk Management Award for her hands-on role in delivering this campaign.

Michelin was awarded the Road Safety in the Community Award for its innovative approach to engaging young people on road safety. Working initially with Staffordshire Safer Roads Partnership, Michelin devised and delivered educational theatre in colleges and schools, using life-size puppets to highlight the importance of young drivers taking responsibility for their actions, the dangers of peer pressure, and how individuals can become positive role models to their friends. The programme has now been rolled out nationally with support from Arval. The roadshows have been delivered to more than 10,000 young people during the last two years in the UK, with an overwhelmingly positive impact on the attitudes of those young people.

Allied Bakeries was awarded the Eco Fleet Award its commitment to improving safety and efficiency. The company integrated its two delivery services, removing of 39 routes and reducing distance travelled by 4.4% in 2011-2012, while delivering to the same customers. The company also introduced new, more aero-dynamic vehicles, reducing fuel consumption by 4%. Allied Bakeries also continues to monitor driver, vehicle and route performance through telematics, a fuel management system and driver de-brief system.

More information on the awards and conference, including photographs, can be obtained from Ellie Pearson (from Monday 17 June) at Brake by emailing Arval is proud to sponsor the Fleet Safety Awards for the sixth consecutive year, and would like to congratulate all of this year's winners and highly commended entries for their fantastic achievements. Road safety is vital to everyone, so it is heartening to see so many companies actively working to make our roads safer."

Marc Wanless, senior motor underwriting manager at Aviva, says: "All companies operating fleets or having employees who drive for work have a duty of care towards their own drivers, and a responsibility to protect all road users. We hope that all conference delegates will have come away with inspiration and practical advice to address their road risk and help save lives."

Notes for editors:

Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day [1] and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (18-24 November 2013), and a support division caring for road crash victims through a helpline and other services.

Brake runs a not-for-profit subscription service for fleet managers. Subscribers receive: e-bulletins containing the latest initiatives and research in fleet and road safety from across the globe; password access to online guidance for managers and a host of resources for drivers; posters; free training in Brake's Pledge to stop dangerous and unnecessary driving; and discounted or free invitations to Brake's professional conferences and workshops. Annual subscription costs £155 +VAT. Subscribe online at or contact Brake on +44 (0)1484 559909 or

Road crashes are not accidents; the use of the term ‘accident' undermines work to reduce road risk and causes insult to families whose lives have been torn apart by drivers taking risks on roads.