Brake publishes guidance on sustainable travel plans for employers

2 July 2013

Brake, the road safety charity

Brake, the road safety charity, has published guidance for employers on how and why to develop and implement sustainable travel plans. This best practice report, produced as part of Brake’s campaign to help organisations save lives, money and the environment by improving fleet safety, is kindly sponsored by MiX Telematics.

The guidance includes expert advice delivered at a recent Brake webinar on ‘sustainable travel plans: reducing cost and risk’. It explains how encouraging sustainable travel can improve employee health and wellbeing, benefit the environment, and save the organisation money.

Environmental responsibility is a key issue for employers across the globe to address, whether they operate a fleet, or have employees who occasionally drive for work. Up to one in three road crashes in Britain involve people who drive for work [1], while vehicle crashes accounted for 35% of worker deaths in Australia in 2010-11 [2]. Sustainable choices can help reduce exposure to road risk and environmental impact, as well as fleet operating costs and travel reimbursement claims, not to mention the positive impact they have on employee wellbeing.

The report is available for free to Fleet Safety Forum subscribers, or can be purchased for £5 by non-subscribers. Special offer: the first 25 non-subscribers to request the report will get a copy for FREE. Please email or call +44 (0)1484 559909 to order.

The Fleet Safety Forum is a low cost, not-for-profit subscription service, run by road safety charity Brake. It supports fleet managers in reducing the human and financial costs associated with road crashes involving at-work drivers. Annual subscription costs just £155 +VAT (discounts available for smaller fleets), and subscribers get access to advice, guidance and other resources to help them improve road safety from within their organisation. Find out more and subscribe online at

Roz Cumming, professional engagement manager at Brake, says: “Encouraging sustainable travel is a no-brainer for companies; the benefits of safer roads, a cleaner environment and reduced costs to businesses present a highly persuasive case. This report gives practical guidance on what to consider when implementing a sustainable travel plan, and sets out the benefits. I’d urge anyone who doesn’t already subscribe to sign up to Brake’s Fleet Safety Forum to get access to this resource and find out how sustainable travel can save money, time, and lives.”

Steve Coffin, Marketing & Operations Director at MiX Telematics, says: “This best practice report provides companies with great insight on how to become more sustainable. Optimising fleet utilisation and reducing vehicle mileage can help fleet operators to overcome the main challenges facing their businesses: increasing fuel costs, environmental regulation and the need to improve safety.”

About Brake

Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day [3] and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (18-24 November 2013), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; the use of the term ‘accident’ undermines work to reduce road risk and causes insult to families whose lives have been torn apart by drivers taking risks on roads.

About Fleet Safety Forum

The Fleet Safety Forum is a dedicated, not-for-profit service for fleet managers run by road safety charity Brake. Subscribers receive: e-bulletins containing the latest initiatives and research in fleet and road safety from across the globe; password access to the Fleet Safety Forum website containing guidance for managers and a host of resources for drivers; posters; free training in Brake’s Pledge to stop dangerous and unnecessary driving; and discounted invitations to Brake’s professional conferences and workshops. Annual subscription costs £155 +VAT. Subscribe online at or contact Brake on +44 (0)1484 559909 or

End notes

[1] Reported Road Casualties Great Britain 2011, Department for Transport, 2012:
[2] Work-related Traumatic Injury Fatalities 2010-11, Safe Work Australia, 2012: 
[3] Reported Road Casualties Great Britain 2012, Department for Transport, 2013