21 January 2014
Brake, the road safety charity
In response to news of a pub opening at a motorway service station in Buckinghamshire today, Ellie Pearson, Brake spokesperson, said:
"The opening of a pub on a motorway is deeply concerning, as it presents a potentially deadly temptation to drivers. Drink driving remains one of the biggest killers on our road, causing devastation to families and communities every day. It is vitally important that messages about the dangers of drink driving are as strong and clear as possible, so drivers know it's not okay to have even a single drink ahead of getting behind the wheel. Research clearly shows that even small amounts of alcohol can be lethal if you're driving, so our advice to drivers is simple: never drink any alcohol if you're driving – not a drop."
Read about Brake's Not a drop, not a drag campaign.
Brake is an independent road safety charity. Brake exists to stop the five deaths and 63 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (17-23 November 2014), and a Fleet Safety Forum, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.