Road Safety Week

AIG and Specsavers are proud to sponsor Road Safety Week.

roadsafetyweekRoad Safety Week is the UK's biggest road safety event, involving thousands of schools, organisations and community groups every year. Set up in 1997, the event is coordinated annually by Brake each November, and aims to encourage grassroots action on road safety and raise awareness about the part we can all play in preventing tragedies and making roads safer.

Road Safety Week gives everyone an opportunity to promote road safety in their community, school or workplace, as part of a big national event, and using guidance and resources from Brake. It also provides a useful focal point for road safety professionals to boost awareness and increase engagement in their work.

In this year's Road Safety Week (23-29 November 2015), we're asking everyone to 'drive less, live more'. We're encouraging everyone to consider how they use roads, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible. Work out how much money you'll save, calories you'll burn, and pollution you won't create, and build it into your routine. If you are driving, drive slowly and smoothly, and GO 20 in towns and villages, to protect people on foot and bike and reduce fuel use. And if you're already a walker, cyclist or public transport user, or wish there were better alternatives to driving in your area, join us in speaking out about active and sustainable travel and safer streets for all, such as by supporting our GO 20 campaign.

Register online to take part and for your free email action pack at

Share our new interactive resource to spread the 'Drive less, live more' message. 

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