Brake scours the globe for hard-hitting road safety adverts, and provides links to them from this page so you can watch them. Warning: some of these videos are graphic and not suitable for all ages.

Disclaimer: Brake has no liability for the content of external websites.

VARIOUS

Watch adverts here by the New Zealand Transport Agency
Includes hard hitting adverts on topics including speed and drink drive.

Watch adverts here by the Think! campaign run by the UK’s Department for Transport
Watch DfT videos on drug driving and speed and other topics on this youtube site.

Watch adverts here by the Transport Accident Commission, Victoria, Australia
Includes hard hitting adverts on topics including speed, drink and drug driving and enforcement.

DISTRACTIONS

Cow by Gwent Police, UK
Graphic anti-texting viral video showing crash featuring the death of a driver’s girl friends and two parents.

SPEEDING

Three 20-second clips on speeding by Safer Roads for Cumbria and Dumfries and Galloway Partnership, UK
Depicts the danger of death and serious injury from speeding and texting.

Speeding - no-one thinks big of you by New South Wales, Australia
Showing women gesturing with their little fingers at speeding male drivers to indicate they have small penises.

YOUNG DRIVERS

2young2die by Brake
YouTube collection of videos made by young people entering Brake’s 2young2die competition. On a range of topics including speeding and drink and drug driving and walking after drinking.

Grow Up Slow Down by Kent and Medway Safety Camera Partnership, UK
Features a young driver video and collection of Australian TV adverts from YouTube.

For My Girlfriend by consortium of 22 local authorities, UK
Viral campaign launched for Valentine’s Day (and accompanying website) targeting young men and their girlfriends.

Australian Football League campaign by Victorian Government’s Transport Accident Commission, Australia
Encouraging young drivers to get experience

DRINK DRIVE

Alcohol ignition locks by MADD
YouTube educational video on the value of alcohol ignition locks

SEATBELTS

Embrace life by Sussex Safer Road Partnership
Shows how wearing a seatbelt can save your life, and tells you to do it for your family.

Richard couldn’t stop himself by Department for Transport, UK
Shows what happens to internal organs if you don’t wear a seat belt. Graphic.

Click it or ticket by NHTSA, USA
Urges drivers to belt up regardless of the time of day following a survey in 2005 showing 64% of 15,000 vehicle occupants killed in US road crashes between 6pm and 6am were not wearing seat belts.

MAINTENANCE

Hot Tires by NHTSA, USA
Parodies a nature documentary, using toads to depict what can happen to tyres on hot roads, before showing a practical demonstration on checking pressure and treads.

YOUNG PEDESTRIAN

www.mtv.co.uk/think/ by Department for Transport, UK
A competition for teenagers to create a British road safety advert resulted in one for MTV broadcast called Ghosts on the consequences of being distracted while crossing.