As survey shows most kids are prevented from walking and cycling by traffic danger
19 November 2012
Brake, the road safety charity
Tel: 01484 559909 e: firstname.lastname@example.org
A national campaign launched today (19 November) is appealing to drivers and authorities to GO 20, to bring about a 2012 legacy of safe walking and cycling for everyone. Brake, the road safety charity, is appealing to drivers to slow down to 20mph around homes, schools and shops and calling for 20mph limits to become the norm across built-up areas, so children and adults can walk and cycle for their health and enjoyment, and for cheap and sustainable travel, without being or feeling endangered.
The campaign is being backed by Mike Hall, who recently became the fastest person to circumnavigate the globe by bicycle.
As the GO 20 campaign is launched in Road Safety Week through events and demonstrations across the UK, a survey of more than 8,000 children  age 7-11 by Brake, Brain Injury Group and Specsavers reveals how children are affected by danger from traffic:
- Seven in 10 (70%) say they would be able to walk and cycle more if roads in their neighbourhood were less dangerous
- More than three-quarters (77%) say drivers need to slow down around their home and school
- Four in 10 (43%) say they have been hit or nearly hit while walking or cycling, and more than half (54%) worry about being hurt by traffic when out and about.
- Seven in 10 (72%) said they would like to walk and cycle more than they do at present
- 75% would like more traffic-free cycle paths in their area, while 61% would like more footpaths, pavements and crossings, which they could use to get to school, the park, shops or to see friends
- 38% said they are not allowed to walk unaccompanied and 47% said they are not allowed to cycle unaccompanied.
Brake is highlighting that slower traffic speeds can help deliver a 2012 legacy of active communities, and prevent devastating casualties among people on foot and bike, which went up in 2011 (see below). Many authorities are recognising the benefits of slower speeds and introducing town and city-wide 20mph limits. Brake is calling for: more authorities to do this; the government to work towards 20mph limits being the norm in communities; and drivers to pledge to GO 20 around homes, schools and shops, even where 30 limits remain.
Why GO 20:
- Fewer casualties: at 20, drivers have much more time to react, to help them stop in time if they need to, like if a child runs out. Studies show that when 20 limits replace 30, it means fewer casualties among pedestrians and cyclists .
- More walking and cycling: danger from traffic is a major barrier in enabling more people to walk and cycle. Town and city-wide 20 limits have resulted in more people walking and cycling .
- Healthier, happier people: More walking and cycling means healthier people, and more enjoyable outdoors activity for kids and adults. It helps communities interact and be communities.
- Less pollution: GOing 20 means lower emissions from vehicle journeys . Plus if more people can switch their commute or school run to foot or bike, it means less polluting traffic.
- Lower costs: Poor health from inactivity costs society dearly . Road casualties cost even more, due to the suffering and burden on health and emergency services . Preventing casualties and improving health means GOing 20 pays for itself many times over . It also helps people save money by choosing the cheapest ways to get about: foot and bike.
Anyone can pledge their support for GO 20 and safer walking and cycling at go20.org.
Julie Townsend, deputy chief executive of Brake, says: “Everyone should be able to walk and cycle in their community without fear or threat: it’s a basic right, and GO 20 is about defending that. The 2012 Games helped us all realise the importance of being able to live active lifestyles. Critical to this is making our streets and communities safe places we can use and enjoy. Anyone who drives can help bring this about by pledging to GO 20 around homes, schools and shops: you’ll be helping to protect people around you, and you’ll hardly notice the difference to your journey. We’re also calling on the government and more local authorities to recognise the benefits of 20mph, and the huge demand for safe walking and cycling, and GO 20. We would urge anyone who is passionate about cycling, and particularly children’s ability to take up cycling safely, to get behind the campaign at www.go20.org.”
Mike Hall, who recently become the fastest person to circumnavigate the globe by bicycle, and who is backing the GO 20 campaign, says: “The recent summer of sporting success, particularly in cycling, means more and more people are taking to their bikes or thinking about it. That's great for people’s health, and will also play a vital role in helping to reduce congestion and pollution. However, the current road system is designed predominantly around motor vehicles, and unless we do more to protect the safety of cyclists – and people on foot – we run the risk that this progress will be short lived. This is why I am delighted to back Brake’s GO20 campaign, encouraging everyone to play a part in changing the culture on our roads to one of mutual respect, to help protect the safety of cyclists and pedestrians across the UK.”
Donal McNally, 45, a spinal injuries researcher, was cycling home from Nottingham University when he was knocked off his bike and left for dead. He suffered three neck fractures, lower back fracture and cracked ribs and was told he was lucky to be alive. Read more.
Donal says: “Being knocked off my bike was a horrific experience, which left me with painful injuries and caused me months off work. But I was very lucky: I’ve spent a career researching spinal injuries and I know how easily I could have been killed. I owe my life to my helmet and I’d urge all cyclists to wear a helmet and bright clothing and fit front and back lights to help drivers see you. But the main message I want to promote for Road Safety Week is how important it is for drivers to slow down to below 20mph around homes, schools and shops and be on a constant look out for cyclists and pedestrians. Our roads are shared spaces so it’s important we work together to make them safe.”
Pedestrian and cyclist casualties
Every day in the UK, 19 adults and seven children are mowed down and killed or seriously hurt when on foot or bike.
In 2011 pedestrian deaths and serious injuries went up significantly, and for the first time in 17 years. Pedestrian deaths increased by 12%, while serious injuries increased by 5%. 466 people were killed on foot in 2011 and 5,654 were seriously injured. Of these victims, 31% (1,901) were children: 50 child pedestrians were killed in 2011 and 1,851 suffered serious injuries.
While cyclist deaths decreased by 2% in 2011, serious injuries increased by 16%. 109 cyclists were killed in 2011 and 3,132 suffered serious injuries. Of these victims, 16% (511) were children: 10 child cyclists were killed and 501 suffered serious injuries. 
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Dame Mary Perkins, founder of Specsavers, says: “We are proud to be backing Road Safety Week and joining Brake in calling for action to protect people on foot and bicycle and make our roads safer for everyone. At Specsavers we think protecting children, families and people of all ages when they walk and cycle is absolutely vital. Allowing more people to walk or cycle safely is good for health, the economy and the environment. Everyone can play a part in making this happen, but drivers in particular can take some simple steps, like committing to slowing down to 20mph where people live, and making sure they have crystal clear 20-20 vision too. If we all get behind this campaign, we can make a huge difference in preventing casualties and making our communities safer places.”
Sally Dunscombe, operations director at Brain Injury Group says: “We are delighted to support Road Safety Week and to play our part in making roads safer for people to walk and cycle. We know from our work that motor vehicle crashes account for half of all traumatic brain injuries, causing terrible suffering and turns people’s lives upside down. Slowing down to 20mph makes an enormous difference in preventing road casualties as it gives you a better chance of stopping in time in an emergency, such as if a child runs out. As well as preventing devastating casualties, if drivers slow down to 20mph it makes our communities more enjoyable places, where people – particularly children – can get out and about without being endangered. We all have a role to play in making this happen, and Brain Injury Group is committed to playing its part by getting behind this important campaign.”
Notes for editors
GO 20 is a partnership campaign being launched by Brake at the start of Road Safety Week 2012 (19-25 November). Find out more at www.go20.org.
Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns,community education programmes, events such as Road Safety Week (19-25 November 2012), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2012 takes place 19-25 November, with support from headline sponsors Brain Injury Group and Specsavers, plus regional sponsors Woop young driver insurance, Bubblebum UK Ltd, Fleet Support Group and Leigh Day & Co Solicitors.
The Brain Injury Group is the UK’s first national network of dedicated brain and head injury lawyers and expert specialists that provides a complete package of support for brain injured people and their families. If you have been affected by brain injury, you can find a local, specialist, skilled brain injury lawyer and other associated support services to help you at www.braininjurygroup.co.uk
Good eyesight is imperative to road safety, which is why Specsavers has made a longstanding commitment to promoting the importance of clear vision behind the wheel, working alongside the national road safety charity Brake. The Specsavers Drive Safe road show tours events and town centres across the country with its specially designed trailer. Visitors to the trailer are invited to receive free vision and hearing screening, with experts on hand to answer any questions.
Road crashes are not accidents; the use of the term ‘accident’ undermines work to reduce road risk and causes insult to families whose lives have been torn apart by drivers taking risks on roads.
 8,061 children gave their views through ‘hands-up’ surveys in schools across the UK, Brake, 2012
 Where widespread 20 limits have been introduced levels of walking and cycling increased by 20% Citywide Rollout of 20mph speed limits, Bristol City Council Cabinet, 2012
 Environmental effects of 30 km/h in urban areas – with regard to exhaust emissions and noise, The Swedish National Road and Transport Research Institute, 1999
 The annual costs of physical inactivity in England are estimated at £8.2 billion. At least five a week - evidence on the impact of physical activity and its relationship to health - a report from the Chief Medical Officer, Department of Health, 2004
 Road casualties in Britain cost an estimated £34.8billion in 2011, due to the burden on health and emergency services, criminal justice costs, insurance payouts, and human costs. Reported road casualties Great Britain annual reports 2011, Department for Transport, 2012
 In Bristol, 20mph resulted in a massive return on investment because of cost savings to the health service through increased physical activity. They used the World Health Organisation’s Health Economic Assessment Tool to estimate the changes in costs. They found for every £1 spent they saw a return of £24.72 through increased walking and £7.47 through increased in cycling.Citywide Rollout of 20mph speed limits, Bristol City Council Cabinet, 2012. Reducing speeds in urban environments reduces casualties. For each 1mph speed reduction, casualties decrease by 5%, The effects of drivers’ speed on the frequency of road accidents, Transport Research Laboratory, 2000, fewer crashes reduces the burden on the NHS, emergency services and local economy. Each death on roads costs £1.7 million and each serious injury costs £190,000, Reported road casualties Great Britain 2011, Department for Transport, 2012
 Figures for adults are from Reported road casualties Great Britain 2011, Department for Transport, 2011, and Police recorded injury road traffic collisions and casualties Northern Ireland annual report 2011, Police Service of Northern Ireland, 2012. Figures for children were requested from the Department for Transport and Police Service for Northern Ireland and are for children aged 0 – 17.