Brake staff

Ross was appointed CEO in January 2024, having held the position of interim CEO for 9 months before being appointed to lead the charity. Prior to this, he was chief operating officer for 4 years, and business development director for 2 years. Ross brings a steadfast determination and a wealth of experience to the role of chief executive and is well placed to lead Brake into and through its next strategic period. Ross is a keen road cyclist and runner, and he is passionate about road safety and reducing road deaths and injuries.

Tracey is Head of Service at Brake and has been with the charity for over five years. She has strategic responsibility for Brake’s National Road Victim Service and managed Brake’s response to the pandemic through delivery of the Sudden Service. Tracey’s career has spanned 20 years within victim services and business development. She has held senior management positions at Brake, Victim Support, and the British Red Cross.

Scott joined Brake in 2019 as head of programme delivery, responsible for leading Brake’s engagement team to develop and deliver a range of tools, projects and programmes promoting safe and healthy mobility for all.

Jami joined Brake in 2020 after a 20-year career in the police, where she worked as a roads policing investigator and family liaison officer. She returned to university while working as a police officer and studied for a doctorate in young driver road safety. Jami leads the development of Brake’s National Road Victim Service and is passionate about the accessibility of support for those who have been bereaved or injured in crashes.

David is head of income generation at Brake and has over 20 years of experience managing and leading income generation teams. He thrives on inspiring, leading, and nurturing the people around him, encouraging them to be the very best version of themselves.

Louise is Brake’s head of finance, and responsible for the whole finance function and our small accounts team.

Lucy joined Brake in 2023, with 15 years of experience in communications and campaigning. She's passionate about inclusion and amplifying the voices of local, seldom-heard communities. Lucy leads the campaigns element at Brake, working to ensure all journeys are safe and healthy.

Sophie is Brake's managing editor, with responsibility for producing high-quality resources to support the charity's campaigns and education projects, as well as support books to help families bereaved and seriously injured in road crashes to understand the complex procedures that often follow a road crash.

Amy joined Brake in 2022. She brings experience gained mostly in a corporate environment in varied industries such as wine, fashion and publishing. She made the excellent decision to move to the charity sector a few years ago and has never looked back. She gains lots of job satisfaction from using her corporate experience to help charities run more smoothly and efficiently.

Carrie joined Brake in July 2024 as part of the income generation team. She has more than 11 years fundraising experience at a number of national charities but has been involved in fundraising and volunteering from a young age. Carrie has a passion for all things fundraising – especially relationship management and wanting every supporter to feel loved and valued.

Lisa is Brake's fundraising manager, coordinating a wonderful team of people who volunteer their time and effort to raise money and support Brake's work.