Want to work at the heart of a campaigning, humanitarian charity, tackling needless deaths and the climate crisis? Are you expert at weaving powerful stories containing evidenced news hooks, quotes from influential people, and innovative launch concepts that demand media coverage on Breakfast TV? Are you ready to dial up national journalists and persuade them to run our stories, and jump at reactive opportunities? Are you equally passionate about ensuring a cause can be understood clearly and quickly through all its digital channels so people can take action?
Who we are
Brake is the national, acclaimed charity tackling the daily, horrific carnage of deaths, injuries, and air pollution on roads. Traffic is the biggest killer of young people worldwide, poisoning our lungs and contributing hugely to the climate emergency. Brake’s vision is that people get around in safe and healthy ways. Our values require us to be evidence-based, aim high, and work collaboratively. We have a 25-year reputation for shouting out for positive change, advising government, encouraging action in communities, and delivering the UK’s National Road Victim Service for bereaved and injured families. Our hard-hitting ‘did you know?’ and human-interest stories, and innovative campaign launches, have seen us interviewed consistently in national and regional media, delivering vital awareness raising. We have a strong supporter base and range of digital supporter communications.
Who you are
You are an ethical, articulate campaigns professional, with a successful background in a campaigning organisation, or as a campaigning journalist, or both. You have a thirst for knowledge. You ask insightful questions, build relationships, and deliver accurate, impactful communications that can hit the headlines. You react fast but robustly, and plan stories with care and creativity that galvanise people into making a difference. You have a reputation for fact checking and conveying campaigns and policies accurately and persuasively. You are an efficient and engaging networker, enabling and energising voices from all quarters to be heard while also delivering a strong cohesive, organisational voice across all channels.
The role has responsibility for achieving impactful coverage across national, regional and specialist media and leading our supporter communications. Collaborating internally and externally with a range of stakeholders, you will:
- Plan and deliver proactive and targeted national, regional and specialist news stories, reflective of our strategic goals, campaigns, and plans of work engaging people and caring for victims. You will: draft releases in consultation; organise innovative, impactful photo calls or media stunts; and issue and sell stories into broadcast, print and digital media effectively.
- Respond fast to breaking news, accurately, ensuring Brake is the ‘go to’ commentator on topics related to our cause and work. If you don’t know the answer, you work to find it, fast, through consulting colleagues and contacts. You will develop rapidly a deep understanding of our cause, evidence base and work, staying abreast of emerging evidence that will inform your work and ability to speak to journalists and other stakeholders accurately and with appropriate meaning-making, and nuance, relevant to audience.
- Develop, and seek out constructive relationships, including with journalists and many other stakeholders who can contribute to our communications and storytelling, including road victims, emergency services, celebrities, MPs, and other campaigning organisations and corporate backers. You will obtain powerful quotes and develop and coordinate networks of stakeholders and spokespeople with various specialisms and perspectives, who can speak up for us in the media and in alliances, with communication consistency and reputational integrity.
- Lead our Supporter Communications (across our websites, social media and e-comms) to enable people to hear our news, celebrate our successes, and get involved easily. You will work alongside colleagues in roles such as digital marketing, editing, events and fundraising to develop, plan, and quality assure our social presence, promotional and fundraising materials, supporter case studies, e-communications and website land pages so our messaging is cohesive and clear. You will also help externally commission and edit promotional content, such as blogs.
- Administer the media function across the team. You will keep our website newsroom up to date and manage an on-call media rota among staff you train and monitor, so Brake is available to journalists with a consistent, quality response. You will monitor and report on media coverage and develop our campaign and external communications protocols.
- Experience of campaigning, including story planning and delivery that is impactful and audience-tailored. You have a strong sense of context, what is newsworthy and how to tell a story. You are a creative, contributing new and innovative ideas.
- You are a superb, high-end communicator, both written and verbal. Your prose is purposeful, well structured, accurate, succinct and impactful. Every word carries meaning that can be understood and is important. You speak clearly, passionately, without waffle.
- Ability to understand, and to ask insightful questions to enhance your understanding, regarding complex topics; some requiring good levels of numeracy, such as casualty data, and some requiring technical awareness, such as automated vehicles.
- Intuition and empathy – you understand who is best placed to undertake what role. You can sensitively work with people bereaved and injured in crashes.
- Curiosity and willingness to learn, seek and take feedback, and adapt to circumstance.
- A personality that is highly driven to make a difference and achieve the charity’s goals.
- You fight for change but keep your ego in check; you work with others and enable them to take the stage, collectively, with the charity’s goals placed first.
- Diligence. Ability to balance multiple deadlines to time and committed to monitoring and evaluation of impact and management of data.
- A focus on reputational integrity and risk management. You work to prevent libel, slander, inaccuracy and unsafe situations.
- Proficiency in all standard office IT systems including Word, Excel and PowerPoint.
- Living within two hours of central London is advantageous to this role.
About the team and how we work
- You will be joining a skilled, dedicated and friendly team, with a visionary, dynamic and expert chief executive committed to growing the charity’s impact, and a knowledgeable and engaged Board of Trustees.
- Our team works remotely and encourages use of sustainable transport.
- We are open to secondments and candidates wanting to work flexibly or part time.
- Brake actively promotes equality, diversity, and inclusion. We employ based on skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
- Employees are subject to driver licence checks. If you drive, please note we do not accept applications from serious traffic offenders due to the nature of our work.
Please submit your CV and a covering letter (max. 500 words) explaining why this is the role for you to email@example.com as soon as possible. We are looking to review CVs and offer interviews as applications come in so please get in touch.