Before you start making resources, discuss with your committee which ones would be suitable for your target audience. You’ll need to agree what kinds of resources you have the skills, time and budget to make, and which will be most relevant for your chosen campaign topic.


Films and videos

Learn how to make videos to support your campaign

Videos are a great way to promote a campaign, and can be made with little more than a laptop or a phone. With the right know-how it’s easy to produce something that looks professional and will help you share your message with thousands of people.

To get your message across, you’ll probably have to speak to the camera. Showing a little of your personality in your video is a great way to engage your audience. However, remember to stick to your message. Make a list of the main points rather than a full script as this will make you sound more natural while helping you make sure you cover all your key points. Practise what you are going to say a few times before you hit record, to make sure it sounds good spoken out loud.

It’s important to keep your video short. People are more likely to ignore longer videos they see on social media. Around a minute is ideal.

Find a quiet place to film, so background noise won’t ruin your shot. This should also be well-lit, with the light source in front of you to light up your face. Speak clearly.

You’ll also want some footage to illustrate your points, so grab your camera and get out filming in your community! For example, if you’re campaigning about an unsafe local road, record the conditions on it and include them in your video. If you’re confident enough, try interviewing local people to get their opinions as well, but remember to ask their permission before using them in your video.


  • Keep it short
  • Find a quiet place to film
  • Speak clearly
  • Stick to your message

Students from Horbury Academy, in West Yorkshire, England, created this news report to raise awareness about road safety in their community. They chose the topic of road safety as they felt it was important to share the facts with their fellow students, but also parents and teachers. They carried out their own research, interviewed various people and filmed all the content themselves as part of the BBC News School Report scheme. Brake provided the students with key facts and a spokesperson to interview.

Cassy Del Busso, 14, teamed up with charity Fixers to create this short film about the ripple effect caused by a road crash. Cassy’s sister Becky was left hospitalised after she was hit by a car. The driver was using their phone. In this film Cassy speaks to her parents about the effect it had on the family. Cassy also created another short film asking the question Was That Conversation Worth a Life?

Rsw17 aldwickbury school banner 350x227


Find out more about creating effective posters

Posters have an immediate visual impact and give you a chance to show your creativity with some eye-catching designs. They’re simple to make and can easily be produced by anyone who can draw and/or has access to a printer.

Another major benefit of posters is their flexibility. A poster’s message can easily be changed to suit a specific audience, and you can display them in places where that audience gathers; for example, posters encouraging young people not to accept a lift from friends who have been drinking or taking drugs could be put up in local colleges or community centres.

This also gives posters a guaranteed reach that social media posts may not have, especially if they’re put up where people will have to spend a lot of time in one place such as supermarket checkouts.

A poster’s message can easily be changed to suit a specific audience, and you can display them in places where that audience gathers.

You can easily create posters yourself by deciding on designs and messaging with the other members of your committee. Alternatively, you could ask a local graphic artist to help you produce a high-quality professional poster.

You could also work with local primary schools and ask the children to make posters as part of a road-safety themed lesson or assembly.


  • Use bold, eye-catching design
  • Don’t use too many words
  • Ask venues before you display posters
Letter writing 350x227

Writing letters

Contacting people who can influence policy in your community is an important part of your campaign.

It’s a good idea to write to your local MP or police force to make them aware of your activities and see if they can lend a hand.

Formal letters or emails have a defined structure that your reader will probably expect you to use. Look up some letter-writing templates online.

Remember to be polite but confident in your writing, and positive as well — it’s always better to highlight the benefits of your suggestions rather than focusing exclusively on the dangers on the roads. For example, you could highlight the economic benefits of reducing motorised traffic in a busy town centre.

Before starting your letter consider the reasons you are trying to persuade your audience. Compile these into a list ranked by importance, and use this to help you emphasise your most relevant points. You should mention your main point in your first few lines after explaining why you are writing, reinforce it in the next few sentences and provide evidence in the following paragraphs.

Proofread the message several times before you send it to check for spelling or grammatical errors. If you’re posting a letter instead of sending an email, sign it yourself, and keep a copy for your own records.


  • Be polite but confident
  • Focus on benefits as well as risks
  • Provide evidence to support your message
  • Proofread!
Assembly 350x227


Children can make very persuasive campaigners so why not work with your local primary schools to talk to pupils about the importance of being safe on the roads.

If you want to get involved by running an assembly, start by writing to the school’s headteacher introducing yourself and explaining what you want to do. Clearly explain what you can offer the school and what the pupils will learn from taking part in your assembly. For example, you could point out how you will promote the health and environmental benefits of regular cycling.

You might also want to share some ideas for an assembly plan in your letter. Consider the age group you will be presenting to and how you could adapt your message to engage them.

Include a short section explaining who you are and why you are speaking, before a presentation about your chosen campaign topic, focusing on positive aspects rather than trying to warn or shock the pupils. You could also think up some short games or role play activities that you could use to involve the children. Finally, give them a chance to ask any questions they might have and stress the importance of ‘pester power’ — how children’s voices can be incredibly persuasive in achieving road safety change.


  • ‘Pester power’ is an important campaign tool
  • Focus on benefits as well as risks
  • Adapt your message to suit your audience
  • Games and role play are great to engage young children
Brake publishes assembly presentations as part of its Road Safety Week campaign. You could use these as inspiration for some assemblies of your own. Click on the links below to download the Powerpoint files.
Brake trauma admissions


Infographics use eye-catching designs and pictures to make complex facts easier to understand.

You don’t need to be an expert graphic designer to make something that looks fun and effective — just be creative, and think about how you can illustrate each point in a way that will make people notice.

First, identify the reason you want to make an infographic. Are you trying to convince drivers to put away their phones, or to get more people walking and cycling?

Once you’ve got your goal, make a list of relevant facts that will help you achieve it. These should be impactful but remember, it’s often more effective to use positive messaging than relying on ‘scare’ tactics when trying to get people to change their behaviour.

To make your statistics more engaging, you’ll need to think carefully about how you display them on the page. Your infographic’s layout should tell a story, with the facts progressing in a way that clearly shows your argument and builds on it with each new detail to make it as convincing as possible.


  • Stick to your core message
  • Use bright, appealing designs
  • Illustrate facts creatively to engage your audience


Brake created this simple infographic as part of its Road Safety Week 2018 campaign to teach drivers about a technique called the 'Dutch Reach'. This method of opening car doors forces drivers to fully turn their head and look at the road, increasing the chance of them spotting an approaching cyclist.

Infographic Smart drivers are Bike Smart Dutch reach
Colour Run 350x227


Here are some examples of what other young people have done as part of their road safety campaigns. Why not use them as inspiration for making your own resources?

Graffiti road art Down arrow icon to open accordion
YFB Southfield School Road Art 600x350

These creative students from Southfield School, in Northamptonshire, England, came up with the idea of a graffiti road art project for young people. Their Road Art project won a local road safety competition organised by the police and has now been set up as community organisation. They aim to create graffiti murals throughout their county to help raise awareness among 12-16 year olds.

Road safety rap Down arrow icon to open accordion
Road Safety Rap

Corby Technical School year 9 students created this road safety rap ‘Be Sensible’ as part of the Northamptonshire County Schools Challenge in 2018. As well as racking up more than 4,500 views on Youtube, the team, consisting of Kelechi, Paris and Annabelle, were interviewed on local radio and made the final of the competition, where they had to present their social enterprise ideas on the theme of road safety to a Dragons’ Den style panel of judges.

Cycling helmet petition Down arrow icon to open accordion
Maisie godden hall

Maisie Godden-Hall, aged 12, launched a campaign in the UK to make wearing a cycle helmet compulsory for children when riding their bike. Maisie said wearing a helmet saved her life after she had to brake suddenly when a car didn’t stop at a side junction, resulting in her flying over her handlebars. Her helmet cracked when she hit the road and melted on the exhaust of the car which she became trapped under. She shared her story with many road safety organisations and launched a Government petition, which received nearly 3,000 signatures.

Kid's march Down arrow icon to open accordion
YFB alison de beaufort 600x350

High School student Alison de Beaufort led a march of hundreds of kids in New York City, USA, to speak up for their right to safe and healthy streets. They were calling on the city’s law-makers to protect them by keeping speed safety cameras in schools. Their march got lots of media attention which helped them secure support from the New York Governor. Alison founded the Vision Zero Youth Council after her school friends Sammy, Joie and Mohammad were killed by reckless drivers in one year.