Speed facts and figures
Each year, driver speed contributes to more than 105,000 crashes, around 1,580 deaths, and almost 20,000 serious injuries.
Department for Transport (2018), Reported road casualties Great Britain, annual report 2017, table ras50008
At 18mph, the impact is equivalent to falling from the first floor.
Tefft, B.C. (2011), Impact speed and a pedestrian’s risk of severe injury or death, AAA Foundation
Four in 10 drivers admit to sometimes driving at 30mph in a 20mph zone.
Brake and Direct Line (2017), Report on safe driving: Speed
More than two-thirds of people (69%) support 20mph zones in places where people live.
Department for Transport (2017), British social attitudes survey 2016: Public attitudes towards transport
The majority (60%) of road deaths occur on rural roads.
Department for Transport (2018), Reported road casualties Great Britain, annual report 2017
62% of people think it is too dangerous to cycle on roads.
Department for Transport (2018), Walking and cycling statistics