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The Brake Escape toolkit

Here's everything you need to plan your Brake Escape fundraising event

Text-based image: We're taking part in The Brake Escape. Break loose. Raise funds. Support road victims.

The Brake Escape is a fun way to raise money for Brake, the road safety charity, and support our vital work caring for road victims and campaigning for safe roads for everyone.

With only your phone and laptop to help you, can you raise enough money to secure your freedom?

Here's how it works:

  1. You can take part in the Brake Escape on your own or in a team.
  2. All participants agree to be ‘locked in’ and must raise funds for Brake to be released.
  3. Using only a phone or laptop, ask friends, family, colleagues and social media followers to donate and set you free.

And here's some top tips:

  • Get all escapees locked in together – ideally somewhere visible.
  • Set a fundraising target for each escapee.
  • Make it a competition, with prizes for who can raise the most, escape the fastest, etc.
  • Provide plenty of drinks and snacks – this is fun fundraising!
  • Invite senior management, celebrities, or local dignitaries to take part.
  • Ask local media to cover your escape.

We've given you everyhting you need to prepare for your Brake Escape. Click on the links below to download an overview and communications toolkit, and images to share on participants' social media and organisations' social media.

For more information and to plan your own Brake Escape fundraising event, email fundraise@brake.org.uk.

Download the overview and toolkit

Share these on participants' social media

Rectangle text-based image: I'm taking part in The Brake Escape. Break loose. Raise funds. Support road victims.
Let your LinkedIn and Twitter followers know about your Brake Escape
Square text-based image: I'm taking part in The Brake Escape. Break loose. Raise funds. Support road victims.
Let your Instagram followers know you're taking part
Rectangle text-based image: I've almost reached my target. The Brake Escape. Break loose. Raise funds. Support road victims.
Almost at your fundraising target? Let Twitter and LinkedIn know!
Square text-based image: I've almost reached my target. The Brake Escape. Break loose. Raise funds. Support road victims.
Almost reached your target? Let your Instagram followers know
Rectangle text-based image: The Brake Escape. Break loose. Raise funds. Support road victims. I've done it – thank you!
You did it! Let your LinkedIn and Twitter connections know
Square text-based image: The Brake Escape. Break loose. Raise funds. Support road victims. I've done it – thank you!
You did it! Thank your Instagram followers
A graphic image to be used as a Teams or Zoom call background. It shows a maze on a white background, and The Brake Escape logo in the top right corner.
Use this on Teams or Zoom calls to let people know you're taking part
Text-based graphic to be used as an email footer. It reads: We're taking part in The Brake Escape. Break loose. Raise funds. Support road victims.
Use this in your email signature to let people know you're taking part

Shout out on your organisation's social media

Text-based image: We're taking part in The Brake Escape. Break loose. Raise funds. Support road victims.
Share this on Twitter and LinkedIn
Text-based image: We're taking part in The Brake Escape. Break loose. Raise funds. Support road victims.
Let your Instagram followers know you're taking part
Rectangle text-based image: Success! We completed The Brake Escape. Break loose. Raise funds. Support road victims.
Success! You completed the Brake Escape. Let everyone on Twitter and LinkedIn know
Square text-based image: Success! We completed The Brake Escape. Break loose. Raise funds. Support road victims.
Let your Instagram followers know everyone escaped
Rectangle text-based image: Success! We completed The Brake Escape. Break loose. Raise funds. Support road victims.
Share this on Instagram stories when your escapees are free