We select Strategic Partners who are fully aligned with our vision, campaign goals and work, and can commit to working closely with us, usually for multiple years. Strategic Partners bring expertise, knowledge and time, as well as funding. Many Strategic Partners also provide additional benefits, for example use of a venue or shared expertise.
Our Strategic Partner sponsors fund our community campaigns and events or other projects that support shared strategic priorities.
To find out more about the benefits of becoming a Brake Strategic Partner, email our friendly corporate fundraising team at corporate@brake.org.uk.
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Strategic Partners
The organisations listed below pay a minimum of £15,000 a year to help us shape our strategy, develop our work and achieve maximum impact.
AXA UK
Brake and AXA share a tangible desire to keep road users and communities safer and greener
In 2023, Brake and AXA UK formed a new strategic partnership to publish a series of reports on driver behaviour and opinions on topics related to driving safely and sustainability.
The partnership sees Brake and AXA UK conduct research and produce insight reports on topics related to safe and sustainable driving. Research topics include the impact of the cost-of-living crisis on road safety, driver opinions on new technology and the importance of driver education.
Read our press release about Brake's partnership with AXA UK
Bolt Burdon Kemp
Bolt Burdon Kemp LLP are a leading firm of solicitors specialising in serious injury claims. We fight for justice for those whose lives are affected by road traffic collisions. Our aim is to change peoples’ lives, and the law, for the better.
Having worked with Brake for a number of years, and in recognition of their unwavering commitment to improving road safety, we became a Strategic Partner in 2024. This partnership embodies our shared passion for improving road safety and effecting positive change.
As a leading serious injury firm, we witness the devastating impact of road traffic collisions on victims and their loved ones. We strive to help our clients by going the extra mile. Through our collaboration with Brake we can proactively work towards preventing such tragedies from occurring in the first place.
Read our press release about Brake's partnership with Bolt Burdon Kemp LLP.
SambaSafety
SambaSafety’s mission to empower individuals, businesses, and communities with the tools they need to ensure safer roads and inspire confidence in every journey by providing the most holistic driver risk management solutions closely aligns with Brake’s belief that every road death should be preventable.
In 2024, SambaSafety began a strategic partnership with Brake. SambaSafety plans to be heavily involved in Brake’s campaigns, including Road Safety Week and Global Fleet Champions.
Read our press release about Brake's partnership with SambaSafety
Samsara
Samsara’s mission to improve the safety, efficiency, and sustainability of operations that power the global economy aligns closely with Brake’s belief that every road death should be preventable
Brake's partnership with Samsara provides a significant funding stream for the charity’s campaign work.
The partnership also helps support delivery of Brake’s National Road Victim Service, which cares for families who have been bereaved or seriously injured in road crashes.
Throughout 2023, Samsara provided additional support to Brake by hosting a table and sponsoring the Fleet Driver of the Year Award at the UK Fleet Champions Awards 2023. Samsara also got involved with Brake's biggest campaign of the year, Road Safety Week, by sharing information with its staff as well as encouraging staff to share information on their own social media pages.
Samsara’s mission to improve the safety, efficiency, and sustainability of operations that power the global economy aligns closely with Brake’s belief that every road death should be preventable – and until that becomes a reality, that every road victim has the right to access the very highest level of support.
Read our press release about Brake's partnership with Samsara
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Strategic Partner sponsors
The organisations listed below pay a minimum of £25,000 a year to sponsor our community campaigns and events or other projects that support shared strategic priorities.
Autoglass
Autoglass® co-sponsored Brake’s Road Safety Week campaign for 2023.
esure
For the last three years, esure has sponsored Brake's Kids Walk, raising awareness of the importance of safer roads and cleaner air for schoolchildren across the UK.
To all our strategic partners
A big thank you
We couldn't do it without you!
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Why partner with us?
As a charity dedicated to preventing road deaths and injuries, Brake's mission aligns seamlessly with Samsara’s commitment to safety and sustainability. We are powering operations for fleet-based businesses and ensuring the safety of road users, pedestrians and our own customers’ drivers is a core focus. Together with Brake we want to make a lasting impact on reducing risk on the road.
Victoria Brooking, Global Chair at Samsara for Good, Samsara