- 1. Which of the following best describes your driving / riding behaviour?
- 2. Do any of the following reasons for driving/riding faster than the speed limit apply to you?
- 3. Rate your agreement with the following statements (what do you think about speed limits?)
- 4. Rate your agreement with the following statements (when do you think speeding is acceptable?)
- 8. Which of the following reasons would encourage you not to speed?
- 9. What’s the highest speed you’ve ever driven/ridden on a UK road?
- 10. Have you ever boasted about any of the following?
- 11. At what point do you think driving/riding faster than the speed limit is a crime?
- 12. Do you think it’s ok to glorify speed and road crashes in popular entertainment (e.g. films and games)?
- 13. Thinking about the streets where you live, do any of the following apply?
For more information on survey methodology, click here.
Q1. Which of the following best describes your driving / riding behaviour?
Data breakdown by speeders vs non-speeders
Q1. Which of the following best describes your driving / riding behaviour? | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q2. Do any of the following reasons for driving/riding faster than the speed limit apply to you?
Data breakdown by gender
Q2. Do any of the following reasons for driving/riding faster than the speed limit apply to you? Sometimes I don’t notice that my speed has crept up | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Sometimes I think the speed limit is too slow | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
If I don’t think I’ll get caught | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Data breakdown by region
Q2. Do any of the following reasons for driving/riding faster than the speed limit apply to you? Sometimes I don’t notice that my speed has crept up | ||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Sometimes I think the speed limit is too slow | ||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
If I don’t think I’ll get caught | ||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q3. Rate your agreement with the following statements
Data breakdown by gender
Q3. Rate your agreement with the following statements Speed limits are essential for the safety of our roads | |||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
It isn't a crime to break the speed limit | |||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Speed limits need to be enforced more strongly | |||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
The penalties for speeding should be greater | |||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Data breakdown by age
Q3. Rate your agreement with the following statements Speed limits are essential for the safety of our roads | |||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
It isn't a crime to break the speed limit | |||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Speed limits need to be enforced more strongly | |||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
The penalties for speeding should be greater | |||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q4. Rate your agreement with the following statements
Data breakdown by age
Q4. Rate your agreement with the following statements: It’s ok to speed in an emergency | |||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
It’s ok to speed on an open road where there’s not much traffic | |||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
It’s ok to speed if you’re a good driver/rider | |||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q8. Which of the following reasons would encourage you not to speed?
Data breakdown by age
Q8. Which of the following reasons would encourage you not to speed? | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q9. What’s the highest speed you’ve ever driven/ridden on a UK road?
Data breakdown by age
Q9. What’s the highest speed you’ve ever driven/ridden on a UK road? Roads in built-up areas (where the speed limit is 20mph) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Roads in built-up areas (where the speed limit is 30mph) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Single-carriageway roads (where the speed limit is 60mph) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Motorways or dual carriageways (where the speed limit is 70mph) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q10. Have you ever boasted about any of the following?
Data breakdown by age
Q10. Have you ever boasted about any of the following? Driving/riding faster than the speed limit | |||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Getting caught by a speed camera or stopped by the police for speeding | |||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Attending a speed-awareness course | |||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Data breakdown by region
Q10. Have you ever boasted about any of the following? Driving/riding faster than the speed limit | |||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Getting caught by a speed camera or stopped by the police for speeding | |||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Attending a speed-awareness course | |||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q11. At what point do you think driving/riding faster than the speed limit is a crime?
Data breakdown by age
Q11. At what point do you think driving/riding faster than the speed limit is a crime? | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q12. Do you think it’s ok to glorify speed and road crashes in popular entertainment (e.g. films and games)?
Data breakdown by age
Q12. Do you think it’s ok to glorify speed and road crashes in popular entertainment (e.g. films and games)? | |||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Data breakdown by speeders vs non-speeders
Q12. Do you think it’s ok to glorify speed and road crashes in popular entertainment (e.g. films and games)? | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Q13. Thinking about the streets where you live, do any of the following apply?
Data breakdown by region
Q13. Thinking about the streets where you live, do any of the following apply? | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Survey methodology
The research was carried out by SurveyGoo which conducted an online survey among 2,031 respondents across the UK. The sample of adults was randomly selected from our survey panel and weighted to be representative of the UK population for age, gender and region. The margin of error, which measures sampling variability at the country level, was +/- 2.2% at 95% confidence limit. Discrepancies in or between totals are due to rounding. The research was conducted in September 2023.
Eligibility
Respondents were required to drive a car or motorbike for personal use, including commuting to work to be eligible to complete the survey.
Survey Panel
SurveyGoo operates an online survey community which consists of a representative sample of the UK population. Panel members are incentivised to take surveys and polls covering a range of topics and subjects for leading UK brands and PR agencies.
The panel is drawn from multiple sources and recruited using a mix of techniques to select unique and responsive members. Targeted recruitment is from authentic sources, including top websites, and web portals. Recruitment is designed to meet the demographic needs of a panel that is representative of the online population of the market.
Recruitment sources include banner advertisements on leading portals and top ranked websites, through referral programs search, content networks, email campaigns and social networking sites.
Focused recruitment activities are planned typically on a quarterly basis, with ongoing low level recruitment activity each month.
Sampling management
SurveyGoo's panel management tool allows them to select ‘census representativity’ on survey send outs and incoming completes. The tool provides correct allocation to achieve proper distribution based on census data. SurveyGoo can create quotas or send out targets to specific target groups.
Survey invites are sent out via email, and all panel members invited have the opportunity to take or decline a survey.
A sample matching the requirements is taken from the panel database. The panelists are sent direct invites at their validated email address with project details. Reminders are sent as per defined conditions. Panelists are provided with details of the reward and interview length. They are given the opportunity to decline the survey and are provided with a link to contact support with any queries relating to the survey.
Panel member incentives
A reward system is operated. The number of points awarded is driven by the length of interview (LOI). On reaching a set redemption level, panelists can redeem their rewards as cash via Pay Pal. Incentive rates have been set to encourage long term participation.
Compliance policies
At the time of panel recruitment, panelists are made aware of the purpose of the panel (i.e. to take part in market research). Each panelist is double-opted in. When invites are sent to panelists, they are notified of the confidential nature of their responses and given the opportunity to ‘opt out’ of the panel. As part of the registration process, panelists are asked to fill out several key profiling questions. Upon confirmation the panelist will receive an automatic email sent directly to the email address they provided in the registration process, allowing them to double opt-in to the panel. The email contains a link within it, as well as a user name and password. The link will direct them back to the panelist site, where the panelist signs in with their username and password.
SurveyGoo's privacy policy is clearly stated for panel members and the company adheres to UK data protection laws.
Researchers are members of the MRS and adhere to research practice In line with ESOMAR guidelines.
Rewards
A reward system is operated. The number of points awarded is driven by the length of interview (LOI). On reaching a set redemption level, panelists can redeem their rewards as cash via Pay Pal. Incentive rates have been set to encourage long-term participation.