Legislation and policy
We aim to change legislation and Government policy so we can all use roads safely, whoever we are and however we travel.
Collaboration
We work collaboratively to strengthen our evidence base, raise awareness and build a critical mass of support.
Safe system approach
We support the safe system approach to road safety – where all components of the road system work together to stop crashes and reduce harm.
Our campaigns to stop road crashes and reduce harm are underpinned by robust evidence and expertise, coupled with stories from bereaved and injured road victims. This balance of evidence and lived experience is known to start important conversations and ultimately change hearts and minds.
We are a trusted voice with local and national media, and we have strong connections with regional and central government. We use these networks to advance our media campaigns and gain support from decision-makers.
Click on the headings below to learn more about each of our campaign priorities.
References
- Department for Transport (2023) Reported road casualties Great Britain, annual report: 2022 and supporting data sets.
- Department for Transport (2023) Reported road casualties Great Britain: Younger driver factsheet, 2022
- Department for Transport (2023) Reported road casualties Great Britain, annual report: 2022 and supporting data sets.
- European Commission (2022) New rules to improve road safety and enable fully driverless vehicles in the EU
- Ward, H., Christie, N., Walton, B. (2020) Driving for work A strategic review of risks associated with cars and light vans and implications for policy and practice