The partnership will see Brake and AXA UK conduct research and produce insight reports looking into safe and sustainable driving. Research topics will include the impact of the cost-of-living crisis on road safety, driver opinions on new technology and the importance of driver education.
Lucy Straker, Campaigns Manager at Brake, said: “We’re very excited to be working with AXA UK. They share a tangible desire to keep road users and communities safer and greener. We are grateful for AXA UK’s support and are excited about working with them on establishing drivers’ opinions and behaviours.”
Dougie Barnett, Director of Customer Risk Management, at AXA UK, said, “We’re pleased to be partnering with Brake to further understand customer behaviour around safe and green driving. At AXA UK, we are committed to improving road safety, lowering emissions and supporting the development of mobility so it is accessible and affordable for all. As research partner, we hope our insight encourages safe driving practices and raises awareness of more sustainable transport options.”
Brake campaigns for safe and healthy roads through seeking government policies and investment to end the carnage, and through projects that help communities, schools and employers promote safe and pollution-free streets locally. Brake delivers Road Safety Week, the UK’s biggest road safety campaign.
Brake is the national provider of care and support to victims of road crashes and their families through the National Road Victim Service, helping families cope with the shock, turmoil and devastation that road crashes cause families across the UK every day.
AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 149,000 employees serving 95 million clients in 50 countries. In 2021, IFRS revenues amounted to Euro 99.9 billion and underlying earnings to Euro 6.8 billion. AXA had Euro 1,051 billion in assets under management as of December 31, 2021.
In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.
AXA UK is a Strategic Partner of Brake, meaning they help shape strategy, develop work and achieve maximum impact. Brake selects Strategic Partners who are fully aligned with the vision, campaign goals and work, and can commit to working closely, usually for multiple years. Strategic Partners bring expertise, knowledge and time, as well as funding.
Find out more at www.brake.org.uk/partners