Brake congratulates Professor Nick Reed on his new position as Chief Road Safety Adviser at National Highways, which is responsible for modernising and operating England’s biggest roads.
Professor Reed will provide independent advice to the organisation and will play an important role in building relationships with its partners and stakeholders.
Professor Reed has led road safety research for more than 15 years with landmark studies of driver behaviour and trials of automated vehicles.
He directed research activities at TRL and Bosch before starting Reed Mobility – an independent expert consultancy working on safer, cleaner, efficient, ethical and equitable transportation.
As a Brake trustee, he has frequently offered support by advising the production of Brake resources or contributing to webinars and other live events.
Professor Reed said: “I am delighted and honoured to have been appointed to this new role. Throughout my career, my prime motivation has been to reduce the harm associated with road transport.
“This is an exciting opportunity to work with industry, academia and innovators to support and challenge National Highways in delivering on its ambitious zero harm agenda.”
Nick Harris, chief executive of National Highways, said: “We’re committed to our vision of no one being harmed either travelling or working on our roads.
“Being able to call on someone with Nick Reed’s experience will make a real difference in our capability to deliver that promise.”