As part of Yorkshire Water’s commitment to road safety, it is running a three-month safe driving campaign for its colleagues as part of its ‘Everyone, Every Day, Safe and Well’ policy. The campaign aims to improve driver safety awareness and promotes safer driving behaviours. Each month will focus on a different aspect of road safety, covering safe drivers, safe journeys and safe vehicles.
Activities include a series of webinars delivered to managers and colleagues who are responsible for employees driving for work. Brake will take part in one of the webinars, talking about the charity’s work supporting families affected by road traffic collisions and campaigning for safer roads for all.
Ross Moorlock, CEO of Brake, said: “We are delighted to have Yorkshire Water as an Associated Partner and very grateful to receive support to help towards our work supporting road victims and campaigning for safer roads. I am impressed by Yorkshire Water’s commitment to educating its drivers about important road safety issues, which will have a far-reaching impact for communities across the county.”
Marie Rushforth, fleet performance manager for Yorkshire Water, said: “We are pleased to renew our partnership with Brake and continue supporting the vital work they do to champion road safety and provide care for people affected by road crashes.
“The safety and wellbeing of our colleagues, customers and communities is one of our highest priorities at Yorkshire Water. Through our safe driving campaign, we are reinforcing the importance of safe driving behaviours and helping our employees better understand and manage road risk.
“Working alongside Brake enables us to strengthen our workplace road safety commitment and play our part in making roads safer for everyone.”
Click here to find out more about corporate charity partnerships with Brake.
About Yorkshire Water
We’re Yorkshire Water. The people trusted to take care of Yorkshire’s most valuable natural resource. On the surface, we manage and look after the region’s water, coast and countryside. But our work means much more than just providing essential services to over 5 million customers in the region. We’re an integral part of Yorkshire life and millions of people who live and work here rely upon us, every single day.
Our vision is to create a thriving Yorkshire, which is right for customers and right for the environment. Over the next five years, from 2025-2030, we are investing £8.3 billion to improve performance and ensure we deliver for our customers and the environment. It is our largest ever environmental investment, which will provide benefits for decades to come and help Yorkshire’s economy by supporting up to 10,000 jobs. Our plan supports the changes we need to provide safe, clean, great tasting water; deliver value for money to our customers; build and operate efficient infrastructure; reduce pollution; improve river quality and reduce carbon emissions.