Brake and Co-op Insurance will invite employees and customers to take part in a range of fundraising challenges, as well as support campaigns to make roads safe for all. Co-op Insurance brought the important message of road safety to the skies back in July when a colleague jumped 15,000 feet out of a plane to help raise awareness and funds for the charity.

Laura Challis, corporate fundraising manager at Brake, said: “We’re very excited to be working with Co-op Insurance again. They’ve supported us since 2016 and have helped us raise awareness of the importance of road safety to many road users during this time.

“We’ve got some exciting plans to engage colleagues and customers to fundraise for Brake and our National Road Victim Service, anything from parachute jumping to marathon running to naughty but nice cake sales. We are also thrilled that Co-op Insurance will be sharing our road safety messages with its customers. If our message reaches one person and potentially saves a life on the road, the partnership will have been a resounding success.”

Charles Offord, Managing Director of Co-op Insurance said: “Road safety remains a key issue for us, partnering with a charity like Brake allows us to engage our colleagues and customers in new ways of thinking about road dangers and reduce injuries on the road. We believe in Brake’s vision for safe and healthy mobility, and by joining forces we can support Britain’s road users ensuring every journey they take is safe for all.”

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Co-op Insurance is actively working with its employees to raise awareness for road safety and take part in community fundraising activities. In July 2022, one of their colleagues Emma and her fiancé Ben jumped 15,000 feet out of a plane for Brake!