Brantano is calling for children and their parents in to pledge to walk to school more often in the new term, to help raise money for road safety charity, Brake.
Research by the shoe retailer has revealed that only a third of children and parents regularly walk to and from school every week and further research highlights that only a quarter of parents feel the route between their home and school is safe. Brantano is aiming to encourage the school run to be made on foot rather than in the car in a bid to not only help reduce congestion and traffic dangers on the roads around schools but also to help promote a healthy lifestyle and safe walking in correctly fitted shoes.
For every pledge Brantano receives it will donate 10p to Brake to help fund the lifesaving work it does in campaigning to prevent road deaths and injuries, and supporting people bereaved by traffic collisions. To take part simply head to a Brantano store to take advantage of the free expert fitting service and pick up a pledge card. Then share a photo holding your pledge card on Brantano’s Facebook or Twitter pages and Brantano will donate to Brake for every pledge photo shared.
Louise Williams, fitting expert at Brantano said: "At Brantano, we are already committed to providing a service that looks after children’s foot health, we are keen to promote and encourage the health and environmental benefits of walking to school. The collaboration with Brake allows us to not only raise awareness of the importance of correctly fitting shoes for children’s foot health but also to reinforce messages about the dangers of roads and the importance of safe road use to both children and parents.”
Philip Goose from Brake, said: “All parents want their children to be healthy and happy, and getting out and walking and cycling more often is a great way to do this. Walking or cycling to school, and being active, can be great fun. It’s also healthy, and the more parents and kids who walk or cycle to school, rather than clogging up our roads and school gates with dangerous traffic and parked cars, the safer our roads become, and we’re delighted to be working with Brantano to promote active travel.”
Brake's mascot, Zak the Zebra, is a fan of Brantano's campaign, and has already got his photo ready - can you do any better?