Why is road safety important for employers?

  • More than 1.3 million people die on roads every year
  • Driving for work is one of the most dangerous activities you ask your employees to do
  • Many road deaths involve a vehicle being driven for work
  • Road crashes have a devastating effect on families and communities
  • Work vehicles also cause pollution
  • Pollution from traffic causes respiratory illnesses and other diseases
  • Active travel such as walking and cycling is good for the nation’s health and good for the planet
  • Road crashes cost the UK economy around £36 billion every year.

Why take part in Road Safety Week?

By taking part in Road Safety Week, you can show that you are a responsible employer who puts people first and cares about their safety. Whether your employees drive for work or for personal use, it's a great opportunity to show staff, customers, suppliers and the wider community that road safety is embedded in your culture.


What is a road safety hero?

At Brake we think that everyone who helps make journeys safer and healthier or helps care for someone after a crash is a ROAD SAFETY HERO.

  • School crossing patrols who help children walk or ride safely to and from school
  • Fire and rescue services who get people to safety after a crash, make crash scenes safer and explain road danger in schools
  • Ambulance services who give life-saving medical care and transport people to hospital after a crash
  • Medical staff who care for people in hospital and help them recover from their injuries
  • Support services who give emotional and practical support after a crash
  • Police traffic officers who enforce road rules
  • Police FLOs who support families when someone is killed or seriously injured in a crash
  • People who campaign for safer roads in their community
  • Employers who manage road risk for drivers, put people first and care about their safety
  • Road designers who design safe roads and safe spaces to walk and cycle
  • Highway engineers who keep roads in safe condition
  • Road crash victims who speak up about the importance of good post-crash care
  • Friends who make sure everyone can get home safely after a night out
  • Everyone who uses roads safely to protect themselves and others.

Help staff and customers speak up for road safety and celebrate the road safety heroes in your community

We all use roads and most of us have experienced road danger. Our lifestyles are often heavily influenced by our travel choices and local road safety is fundamental to how we make our journeys.

If you employ people who drive for work, you can be a ROAD SAFETY HERO and play a vital role in reducing road crashes and making journeys safer and healthier for everyone, while improving your reputation and reducing costs.

Road Safety Week is a great opportunity to focus everyone’s attention on making roads safer so that everyone can travel in a safe and healthy way.

Here are some of the things you can do:

  • Engage staff with key road safety issues and encourage them to commit to making safe and healthy journeys
  • Include road safety in your corporate social responsibility strategy to show you care about staff, customers and local people
  • Introduce robust policies and procedures to manage work-related road risk
  • Remind drivers to think about who they share the road with and always drive at speeds appropriate to the road conditions
  • Choose routes that use the safest roads and avoid places where people live
  • Monitor driver behaviour using telematics systems
  • Run targeted training for drivers that show unsafe driving behaviours
  • Investigate the cause of all collisions and near-misses.

Raise awareness among staff and customers

Talking to people in your community about how they can be ROAD SAFETY HEROES can encourage them to choose safer, healthier ways to travel and empower them to keep themselves and others safe.

Here are some simple, effective ways to get important road safety messages to your staff and customers during Road Safety Week:

  • Launch a new road safety programme, to promote safe driving and improve risk management across your organisation
  • Make use of the Global Fleet Champions campaign’s free and low-cost events and resources for any organisation that employs people who drive for work
  • Include an article about road safety in your newsletter, blog or social media feed, to raise awareness of the impact of road crashes on communities
  • Print and display the free posters in your Road Safety Week action pack around company premises. Or share posters and infographics on your website or social media pages
  • Run safe driving presentations for staff. Explore topics such as speed, distractions, vehicle maintenance, driver fatigue and sustainability
  • Run a road safety quiz for staff or customers using the tools provided in your Road Safety Week action pack.

Join the Global Fleet Champions campaign

Global Fleet Champions is a global campaign to prevent crashes and reduce pollution caused by vehicles used for work. Everyone can be a champion for safe and healthy mobility in fleets.

Global Fleet Champions gives you access to:

  • Resources to help you manage occupational road risk, whatever your budget, fleet size or vehicle type
  • Free and low-cost events for anyone interested in safe and healthy mobility for fleets
  • A prestigious awards programme that celebrates best practice in safe and healthy mobility for fleets.

At Brake, we create bespoke partnerships with incredible organisations. Join a movement that is making a positive difference to people’s lives – and show that your company is committed to making roads safer and supporting people affected by road safety.

Corporate partners gain access to expert advice and resources, networking opportunities and support from our volunteers.

Brake staff will work with you to help you achieve your goals and make road safety central to your CSR strategy.

Email corporate@brake.org.uk to find out more.


Engage your community

Communities care about road safety, and value the support of local organisations. Here are some ways you can be a ROAD SAFETY HERO to show that your organisation cares about the local community too:

  • Encourage local nurseries, childminders or schools to take part in Road Safety Week to teach children important road safety lessons
  • Offer staff volunteering time to help at road safety activities organised by the local schools or colleges, local authority road safety team or emergency services
  • Support or initiate a campaign in your local community for improved road safety and sustainable travel, for example, lowering speed limits, improving speed enforcement, or investing in safe walking or cycling paths.

What else can I do?

Order selfie props and stickers

We've put together a great selection of fun props to support your Road Safety Week activities and help you spread the message that everyone can be a ROAD SAFETY HERO. Go to the Brake shop to order selfie props, stickers or wheelie bin stickers, or make it easy and choose one of the great bundles we've put together.

Buy a giant Road Safety Week banner

At 5m x 1m a giant Road Safety Week banner is a great way to shout out for road safety. Choose from one of our eye-catching designs, add your logo and display on your building or in your community. Discounts are available for multiple purchases. Email corporate@brake.org.uk to find out more.

Fundraise for Brake

Enjoy a cuppa and a slice of something nice at a Road Safe-Tea Day or hold a dress-down day with a difference with one of our Road Safe-Tee Days. Help us support more families affected by road crashes and campaign for safer journeys for everyone. Find out more.

Shop bundle wheelie bin stickers and selfie props
Spread the message that everyone can be a ROAD SAFETY HERO with our fun props, stickers and wheelie bin stickers

Shout out about it

Whatever activities you’re planning, get everyone talking about road safety by publicising your activities in advance and during Road Safety Week itself.

  • Tell local media what you’ll be doing and invite journalists from local papers, radio and TV to your events. You can use the template press release in your Road Safety Week action pack
  • Contact potential partners and ask them to promote Road Safety Week and your activities in their newsletters, magazines, websites, noticeboards and on social media
  • Talk about Road Safety Week in your newsletter, website and social media channels
  • Use the images in your Road Safety Week action pack to give your social media accounts a new look.

Tell us what you did

We love to see and hear how people are taking part in Road Safety Week. Share pictures of your activity on social media with @brakecharity using #RoadSafetyWeek. Sharing your pictures helps us inspire others to become leaders for road safety.

Together we can get as many people as possible to join our conversation and talk about how to make roads safer for everyone.