The partnership also helps support delivery of Brake’s National Road Victim Service, which cares for families who have been bereaved or seriously injured in road crashes. The two organisations will work together to achieve maximum impact on shared goals.

Throughout 2023, Samsara has provided additional support to Brake, including by hosting a table and sponsoring the Fleet Driver of the Year Award at the UK Fleet Champions Awards 2023. In November, Samsara also got involved with Brake's biggest campaign of the year, Road Safety Week, by sharing information with its staff as well as encouraging staff to share information on their own social media pages.

Samsara’s mission to improve the safety, efficiency, and sustainability of operations that power the global economy aligns closely with Brake’s belief that every road death should be preventable – and until that becomes a reality, that every road victim has the right to access the very highest level of support.

Ross Moorlock, interim chief executive at Brake, said: “We’re delighted that Samsara has joined us as a Strategic Partner. Our work relies on the funding and support of like-minded organisations that can help us pursue our goals to improve road safety for everyone and reduce road death and injury. Samsara brings a wealth of industry expertise to Brake and we’re excited for what we can do together in 2024.”

Victoria Brooking, Global Chair at Samsara for Good, Samsara, said: “As a charity dedicated to preventing road deaths and injuries, Brake's mission aligns seamlessly with Samsara’s commitment to safety and sustainability. We are powering operations for fleet-based businesses and ensuring the safety of road users, pedestrians and our own customers’ drivers is a core focus. Together with Brake we want to make a lasting impact on reducing risk on the road.”

About Samsara Down arrow icon to open accordion

Samsara is the pioneer of the Connected Operations Cloud, which allows businesses that depend on physical operations to harness IoT (Internet of Things) data to develop actionable business insights and improve their operations.

Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage.

The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy. Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.

About Samsara and Brake’s partnership Down arrow icon to open accordion

Samsara is a Strategic Partner of Brake, meaning it helps shape strategy, develop work, and achieve maximum impact. Brake selects Strategic Partners who are fully aligned with the vision, campaign goals and work, and can commit to working closely, usually for multiple years. Strategic Partners bring expertise, knowledge, and time, as well as funding.

Find out more at